MoBroadbandNow Project

1. Regional Technology Planning Team Report
NE MISSOURI REGIONAL PLANNING
COMMISSION
BROADBAND STUDY August 2011

2. BROADBAND RESIDENTIAL NEEDS STUDY

3. RESIDENTIAL STUDY BACKGROUND
 Survey mailed June 2011
 4000 homes randomly sampled.
 541/14% returned.
 400 returned surveys analyzed
 Provides margin of error of ± 5 percentage points
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4. RESIDENTIAL STUDY: WHO RESPONDED
County pop as % of NE
County Frequency % of total respondents
Missouri Region Population
Adair 168 44% 46%
Clark 33 9% 13%
Knox 18 5% 7%
Lewis 116 30% 18%
Schuyler 11 3% 8%
Scotland 36 9% 9%
NOTE: 4.5 % OF RESPONDENTS DID NOT INDICATE OR INDICATED COUNTY OUTSIDE
THE REGION AS THEIR COUNTY OF RESIDENCE

5. RESIDENTIAL SURVEY: WHO RESPONDED ?
100%
90% 4% 12% Rent
Other
80% 30%
35%
70% Urban No
Male 60%
60%
50%
86% 82%
40%
30% 59% 64%
20% Female White Rural 36% Own
Yes
10%
0%
Gender Race Residence Kids Home
Note: Remaining % is non-response

6. RESIDENTIAL SURVEY: AGE OF RESPONDENTS

7. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS
Median Household
County Income (Census)
Adair 31,531
Clark 35,713
Knox 30,963
Lewis 37,721
Schuyler 30,948
Scotland 33,256
NE Missouri 33,355
Missouri 45,149
Median Income of Surveyed HH > Median HH income of the region
(35% did not respond to income question)

8. RESIDENTIAL SURVEY: COMPUTER OWNERSHIP
AND INTERNET ACCESS AT HOME
1% RESPONDENTS) OF THOSE WITH COMPUTER DIDN’T ANSWER IF
THEY HAD INTERNET OR NOT AT HOME

9. RESIDENTIAL SURVEY:
WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY
FIRST HAVE ACCESS TO BB/ HSI AT HOME ?
60%
% HH with Computer % HH with BB or HSI at home 56%
50% Computer trend line Internet trend line
40% 34%
30%
30%
19%
20% 16%
9% 11% 10%
8%
10%
2%
0%
Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs

10. RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE
DSL 59%
Cable 17%
Fixed Wireless 9%
Dial-up 7%
Cellular BB 3%
Satellite 2%
Don't Know 2%
Other 1%
0% 10% 20% 30% 40% 50% 60% 70%
SOME WITH INTERNET DID NOT INDICATE THE TYPE THEY HAVE AT HOME

11. KEY ISSUE: AVAILABILITY
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12. KEY ISSUE: SERVICE

13. APPLICATIONS (RESIDENTIAL)
Internet Activity in Last 7 Days
Keep in touch with friends and family 86%
Information to buy services and products 80%
Health or medica information 71%
Social networking site 70%
Buy online 62%
News or politics 61%
Online banking 54%
Whatch TV or other vedios 43%
Look for job online 37%
Vist state or local gov. sites 32%
Play online vedio or games 29%
Share something online that you created 21%
Take class or do homework 19%
Look for place to live 19%
Contribute to a web-site or blog 18%
Work from home 15%
Sell online 14%
Home based-business 12%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

14. RESIDENTIAL STUDY – IMPORTANCE OF INTERNET AND
COMPUTER ACCESS
Don't know 8%
Not at all important 6%
Somewhat Important 18%
Important 23%
Very Important 45%
0% 10% 20% 30% 40% 50%

15. BUSINESS STUDY BACKGROUND
 Online survey available from:
 April 2011 to August 2011
 29 local businesses responded
 21% were satellite offices
 29% had satellite locations
 32 questions about broadband or high-speed
Internet services in the Northeast region
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16. BUSINESS STUDY – RESPONSES BY COUNTY
Adair 83%
Lewis 1%
Schuyler 7%
Scotland 7%
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17. EMPLOYEE BUSINESS SIZE
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18. BUSINESS CATEGORIES
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19. DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS?
 Do you have Internet service at your business?
NO =0% Yes = 100%
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20. CURRENT INTERNET PROVIDER
 Top 3 Mentioned
CableOne
Missouri Rural Telephone
Mark Twain
 Service established Early 90s-2010
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21. TYPES OF INTERNET CONNECTIONS
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22. WHY NOT BROADBAND?
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23. BROADBAND SERVICE RATINGS
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24. SUPPORTED INTERNET APPLICATIONS
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25. HOW IMPORTANT
100% said would be beneficial if broadband capacity were improved
in the region. 25

26. COST OF SERVICE
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27. ONLINE BUSINESS SURVEY
 8 businesses had other comments about
broadband service availability in the region.
Some included:
 Good conditions in Adair County.
 Need enhanced, true T1.
 Seems like we are lagging in technology.
 Need more competition!
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28. INDIVIDUAL SECTOR DATA
 Agriculture  Local Government
 Economic  Public Safety
Development Sector  Tourism
 Energy Sector  Workforce
Environment Sector Development
 Healthcare Sector
 Higher Ed Sector
 K-12 Education Sector
 Library Sector
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29. MAPS
 Review maps provided by State of Missouri
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30. BROADBAND PROVIDERS RESPOND
 Feedback on data and current initiatives from
broadband providers.
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31. BROADBAND STRATEGIC PLANNING
 Will identify strategies, and related directions,
initiatives, goals and objectives, that can be
employed by interested parties within the
region.
 It is a large scale, high-level planning exercise
 It provides specific guideposts and pathways
to better help the region build long term
broadband sustainability
 Addresses both availability (supply) and
adoption (demand) within the region.
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32. BROADBAND STRATEGIC PLANNING PROCESS
 The Strategic Planning process is split into four (4)
phases:
 Phase 1 (Today): Needs Assessment and Existing
Information Review – A detailed understanding of the
current broadband climate and the current and future
broadband-related needs in the region.
 Phase 2 (Beginning Today): How to move from the
current broadband environment to the one needed
within the region.
 Strengths,Weaknesses, Opportunities and Challenges (SWOC)
analysis will be performed.
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33. SWOC ANALYSIS
 The definitions of the four (4) SWOC elements are as
follows:
 Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the
region.
 Weaknesses – Areas that need improvement; reasons why
stakeholders are not able to wholeheartedly embrace
broadband; and, areas that tend to compromise the
achievement of high levels of availability and adoption.
 Opportunities – Favorable situations/circumstances not yet
taken advantage of that may positively impact the
development and acceptance of broadband.
 Challenges – Present and future situations/circumstances
that may negatively impact broadband development and
acceptance as perceived by the region.
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34. SWOC ANALYSIS
 Phase 2: cont’d
 The analysis should cover a wide range of issues
including those centered on:
 residential, business and institutional broadband availability
and adoption,
 whether available bandwidth(s) are sufficient for current as well
as near and long term needs and applications,
 potential upgrade and expansion possibilities,
 reliability of existing networks,
 related matters.
 Providersare asked during Phase 2 to present their
ideas on possibilities for advancing the broadband
environment.
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35. UNDERSTANDING SWOC

36. SWOC ANALYSIS
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37. SWOC ANALYSIS
 The definitions of the four (4) SWOC elements are as
follows:
 Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the
region.
 Weaknesses – Areas that need improvement; reasons why
stakeholders are not able to wholeheartedly embrace
broadband; and, areas that tend to compromise the
achievement of high levels of availability and adoption.
 Opportunities – Favorable situations/circumstances not yet
taken advantage of that may positively impact the
development and acceptance of broadband.
 Challenges – Present and future situations/circumstances
that may negatively impact broadband development and
acceptance as perceived by the region.
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38. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 3: Findings Review and Initial Strategic
Plan Element Development – The RTPT will
review the initial findings, priorities, potential
strategic directions and actions, timelines and
resources needed related to those potential
directions.
 In this phase, a number of potential strategic
directions and initiatives will be identified,
reviewed, discussed, and then incorporated into the
initial draft of the Strategic Plan.
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39. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 4: Drafting and Finalization of the Strategic
Plan by the RTPT.
 The Strategic Plan will consist of :
1. Introduction and Regional Overview
2. Purpose Statement
3 Detailed SWOC Findings and Analysis
4. Strategic Direction(s)
 Short, medium and long term goals and objectives to boost broadband
adoption and availability.
 Action Items and Implementation Plan
5. Financial, human and organizational resource considerations
6. Timelines and benchmarks for measuring progress
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40. Additional Discussion
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41. Connect with us at
MOBroadbandNow
http://mobroadbandnow.com/
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42. THANK YOU FOR
YOUR PARTICIPATION
IN THE NORTHEAST
BROADBAND
PLANNING PROJECT!
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