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The Comments About iPad & Tablet PC




                                      2010. 9. 15
                                       mobizen
We Didn’t Get iPad Yet.
iPhone Made To Remind Them.
~~~!!!
           ,
         ~~!
NO ‘   ’!
Time Has Changed
What Is the Tablet PC?



A Tablet PC is a laptop PC equipped with a stylus or a
touchscreen. This form factor is intended to offer a
more mobile PC; Tablet PCs may be used where
notebooks are impractical or unwieldy, or do not
provide the needed functionality.

                                    - From : Wikipedia
Comdex 2001
Now, We’ve Got iPad.
Magazine, E-Books, Newspaper
Stop Guessing!
iPad’s The First CF
Is iPad The Mobile Device?
iPad Model

      Wi-Fi Only           3G                  Wi-Fi Only         3G




                                         31%
38%




                         62%
                                                              69%




        - Source : technologizer.com                    - Source : wifiipad.org
Take iPad With You When You Leave Home


                   Always
             Mostly 5%
              11%                    Never
                                     27.0%


       Sometimes
         22.0%



                            Rarely
                            35.0%



                                             - Source : coopermurphy
Where Do You Use iPad?
                     0%                   18%               35%           53%     70%

   Own Room                                                                     65.7%


   Living Room                                                    46.7%

      Bedroom                                       27.3%

          Work                                  24.0%

            Cafe
                                            22.0%

       Trains, Bus
                                          18.7%

              Car                 12.7%

Travel Destination            11.3%

           Kitchen         7.0%

  Veranda, Garden      3.0%

- Source : macromill.com
No, iPad Is The Portable Device.
Is iPad For Apple Fanboy?
iPad Users Also Have
                                                                  70%
                     62.95%



  50.96%
                                                                  53%




                                                              35%




                                                             18%

                                            8.55%
  Windows                         1.27%
                       OSX
                                 Android             2.89%   0%
- Source : Chitika                         iPhone
                                                     Linux
No, iPad Is The General Device.
Is iPad Optimized For Entertainment?
Number Of iPad Applications

     News
      2%
    Music
     2% Productivity
                 2%
      Finance         Other
         3%            5%
UtilitiesBooks
  3%      3%
 LifeStyle
     4%                                Games
    Travel                              40%
      5%
      Sports
        5%

           Social
            15%
                       Entertainment
                            13%
                                               - Source : Flurry Analytics, 2010. 5.
% iPad Transactions Per Industry


                  Gaming
                    1%
               Financial
                  3%
    Gambling
      23%

                           Communities
                              45%




          Retail
           28%



                                - Source : iovation, 2010. 4.
iPad’s Major Usage
                            0%      18%               35%         53%   70%


      Web Surfing                                                        68%



             E-mail
                                                            44%



            eBooks
                                                      37%


Magazine/Newspaper
                                                28%


               Video
                                          24%

 - Source : Apple Insider
"iPad creates an entirely new category of devices
    that will connect users with their apps and
content in a much more intimate, intuitive and fun
               way than ever before"
We Can’t Ignore Another Device
We Have Too Many Devices.
Complementary Goods
         OR
  Substitute Goods
N-Screen Strategy
Online Is Not Stand-Aline Activity.

   66% Of User Do Multi-Tasking In Online.

Creation 77%, Transaction 74%, Information 73%
                                    - Source : Microsoft
Samsung LED TV & Tablet
iPad & Cable TV
How About Magazine?
...




,      ?


                 They Are Rich
    . LA
Is This Fresh?
Rich Layout. Are You Sure?
New Contents For New Device
Subscriber Retention Rate
                                                          70%
                                     64%



                                     21%                  53%




                                                      35%              Interactive Only
                                    19%
           55%                                                         Print + Interactive
                                                                       Print Only

                                                     18%

                                    24%

Without Interactive Products
                                                     0%
                         With Interactive Products              - Source : Oliver Wyman
New Subscriber Rate
                                      15%
                                                           15%




                                                           11%
                                      9%



                                                                        Interactive Only
                                                       8%
                                                                        Print + Interactive
                                                                        Print Only

                                     3%
                                                      4%
            5%


                                     3%
Without Interactive Products
                                                      0%
                          With Interactive Products              - Source : Oliver Wyman
Interaction
Newspaper In Smart Phone
Softbank’s Viewn
Issue Is More Important Than Brand
Case Study - News Finder
Where Is The ‘   ’?
Why Don’t Use Social Platform?
Take A Look Your DNA
Select Your Business Position, First.
Don’t Be ‘All-In’.
Thanks For Listening.




            http://www.mobizen.pe.kr
                     @mobizenpekr

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