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WEBINAR
INSIDE
HOW TO
VALIDATE YOUR
BUSINESS IDEAS
6 key questions +
idea checklist
UP.SCHOOL
Graham D Brown
Entrepreneur, investor
and startup advisor
UP.SCHOOL
Presentation by...
For entrepreneurs, ideas are
the seed of every successful business
UP.SCHOOL
UP.SCHOOL
“All you need is
a great idea…”
UP.SCHOOL
...but,
wait...
UP.SCHOOL
Maybe you have too many ideas
UP.SCHOOL
...or maybe
you don’t
have any
UP.SCHOOL
Want to see join the webinar
of this presentation? (next slide)
UP.SCHOOL
Join this Up.School Webinar FREE
Presented by me
Graham D Brown
http://www.upschool.io/download-ideas
UP.SCHOOL
So, where do you start?
UP.SCHOOL
How do you
narrow it down
to that one idea?
UP.SCHOOL
Here’s my Up.School check list to help
you find that one great idea
UP.SCHOOL
The 6 Questions you need to ask when
validating a business idea
UP.SCHOOL
#1 Is someone else already doing it?
UP.SCHOOL
Forget…
First Mover Advantage...
UP.SCHOOL
Don’t bet on developing a new market
UP.SCHOOL
It’s much easier to copy an existing
business idea and out-execute it
After all, Richard Branson
didn’t invent air travel
Facebook didn’t invent the social network
UP.SCHOOL
And Google didn’t invent
the Search Engine
UP.SCHOOL
Their idea was
to do it better…
by improving
the experience
UP.SCHOOL
#2 Is this a problem that you personally
face in your daily life?
UP.SCHOOL
You don’t need an idea that changes the
world...
UP.SCHOOL
Focus on solving a small problem that
people like you have in their daily life
UP.SCHOOL
UP.SCHOOL
You are your best first customer
UP.SCHOOL
You know
the pain,
your
emotional
drivers
better
than
anyone
else
UP.SCHOOL
#3 Does it make your heart beat faster?
UP.SCHOOL
It’s either HELL YEAH or nothing!
UP.SCHOOL
If you don’t get juiced up about your idea,
it’s going to be hard to convince
customers to do likewise
UP.SCHOOL
Don’t waste time on the stuff
that doesn’t start fires
UP.SCHOOL
UP.SCHOOL
#4 Is there a strong search volume for
this idea in the Google Keyword Tool?
UP.SCHOOL
Mine where the gold is...
UP.SCHOOL
https://adwords.google.com/KeywordPlanner
UP.SCHOOL
UP.SCHOOL
UP.SCHOOL
#5 Are people asking questions about
this idea in Quora?
UP.SCHOOL
People asking questions =
Problems not being solved
UP.SCHOOL
UP.SCHOOL
UP.SCHOOL
#6 Does Google Trends show an
increasing search volume for this idea?
UP.SCHOOL
Don’t build your business on
a shrinking market
UP.SCHOOL
UP.SCHOOL
Use Google Trends to niche down your
idea to find the growth areas
Evidence of competition
and people searching for
that competition is a good
sign
UP.SCHOOL
Here’s that checklist...
UP.SCHOOL
6 POINT CHECKLIST:
1. Is someone else already doing it?
2. Is this a problem you face every day?
3. Does it make your heart beat faster?
4. Search volume on Google Keywords?
5. People asking questions on Quora?
6. Uptrend on Google Trends?
UP.SCHOOL
And finally, don’t
get hung up on
your idea
UP.SCHOOL
Don’t wait for the right timing or
the perfect idea...
UP.SCHOOL
Launch now…
You won’t learn until you launch
A half-baked idea is enough
to get going...
UP.SCHOOL
Lead the customer and ask for feedback
rather than ask them “what do you want?”
UP.SCHOOL
UP.SCHOOL
As with all startups, ideas change and
evolve as customers give you feedback
UP.SCHOOL
And set your ideas free...
UP.SCHOOL
Actively share your ideas rather
than tell everyone you’re in
“stealth mode”
UP.SCHOOL
UP.SCHOOL
Remember the idea is just
Step One...
UP.SCHOOL
Ideas are valuable,
but execution is priceless
UP.SCHOOL
Want to see join the webinar
of this presentation? (next slide)
UP.SCHOOL
Join this Up.School Webinar FREE
Presented by me
Graham D Brown

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