Why Customer Experience is #1 In a recent IBM report, the IT services company said that “Customer Experience is #1” #1 when it comes to: * Customer Loyalty * Brand Awareness * Brand Preference Over 60% of CIOs are actively seeking out solutions to the Customer Experience (CX) challenge.

1. grahamdbrown.com http://www.grahamdbrown.com/why-customer-experience-is-1/
gbrown
Why Customer Experience is #1
In a recent IBM report, the IT services company said that “Customer Experience is #1”
#1 when it comes to:
* Customer Loyalty
* Brand Awareness
* Brand Pref erence
Over 60% of CIOs are actively seeking out solutions to the Customer Experience (CX) challenge.
I’ve been writing about companies like Amazon, Zappos, Starbucks, Apple, Monster Energy, Lego and
Nordstrom f or some time in my books. These brands lead their categories in customer experience and their
market position ref lects this strength.
Customer Experience is everything marketing could have been bef ore marketing was hijacked by the
machine.
That’s why I’m now f ocusing on Customer Experience and will be writing about CX daily on my blog.
CLICK HERE to check out my latest CX posts.
As the youth brands that I have tracked f or the last 10 years start to grow up – brands like those above –
they bring with them f rontline knowledge that becomes valuable to all brands seeking to improve their
customer experience.
5 recommended resources on CX
If you want to get up to speed on Customer Experience here are my recommended resources f or you to
download:
Research Reports:
* How to create an amazing experience that drives sales and word of mouth
* The Apple Customer Experience: how can brands replicate it?
* Youth Buyology: why youth buy
Amazon Books
* Fans (f rom like to loved)
* Youth Marketing 101 (how to win the youth market without advertising)
Your email address: