18. “You need to
understand the pain
points, the
transportation
culture and the
transportation
systems that exist
in every city and
start making some
educated guesses”
- Travis Kalanick,
CEO Uber
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20. “The Zune was crappy
because the people at
Microsoft don’t really
love music or art the
way we do. We won
because we personally
love music.”
- Steve Jobs, CEO
Apple
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24. “Nobody at Lego is
measured on sales
because the most
important thing is that
kids and retailers
return for more in
future”
- Jorgen Knudstorp,
CEO Lego
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26. “We recognized we
are as much in the
content enabling
business as we
are in the consumer
products business”
Nick Woodman,
CEO GoPro
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28. “It's better to have
100 people love
you than to have
1,000,000 people
like you.”
- Brian Chesky,
CEO Airbnb
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29. 2015 is the year for
Brand Leadership
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Find out how brand
leadership can help you
create exceptional
brand experience
without being Steve
Jobs!