(Graham Brown mobileYouth) Customers Are The Brand

•

97 gostaram•11,543 visualizações

Graham Brown

Thoughts shared from Graham Brown's upcoming Book "Customers Are The Brand" released 2010. http://www.mobileYouth.org

Tecnologia Negócios

Mais conteúdo relacionado

Mais de Graham Brown

Every Entrepreneur Grows by Learning (Up.School)

Graham Brown

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

Graham Brown

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

Graham Brown

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

Graham Brown

Asia Tech Podcast http://www.ATP.show Asia Tech Research http://www.AsiaTechResearch.com We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands. There is also a link in this presentation telling you how to get the PDF file.

Experience is the Brand (How to Build a Brand Worth Talking About)

Graham Brown

It's not all sunshine and rainbows in marketing. What happens when your brand is broken? What happens when you have one of the most globally recognized brands but your sales are flat even though you're spending $1.5 billion on advertising? What happens when you're losing the youth market and competitors like Starbucks, Chipotle and Shake Shack are eating away at your market share? Forget brand makeovers, rebrands and a better ad campaign. What McDonalds needs to stay relevant is something far more radical. In this case study presentation I look at McDonalds. What is the root cause of the McDonalds brand marketing strategy? Why is more "branding" and more of the old ad agency model going to create more of the same problem? And how can McDonalds fix its brand through building a powerful Frontline Brand Experience? In this presentation, I look at the shift from Branding to Brand Experience and the 3 areas McDonalds needs to focus on to fix its broken brand.

How to fix a Broken Brand (McDonalds Case Study 2015)

Graham Brown

If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years. The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE. In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.

How Starbucks Became the Apple of Coffee

Graham Brown

The 6 Ways Starbucks Kills it on Social Media

Graham Brown

What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company. That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign. This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible. Click here to find out more about Brand Experience and why the era of Branding is dead...

Branding is Dead: Long Live Brand Experience

Graham Brown

(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...

Graham Brown

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

Graham Brown

10 Facts about Gen Y and Social Media Privacy (Total Youth Research)

Graham Brown

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown Brand Democracy is a bottom-up approach to marketing practiced by brands like GoPro, Zappos, Instagram, Lego and Monster Energy Drinks. Where brand management focuses on top-down brand positioning, Brand Democracy seeks to create the brand through customer conversations and interactions. Rather than managing the brand, the company curates this peer-to-peer communication by giving customers tools and a platform to share their individual stories.

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown

Graham Brown

(GrahamDBrown) 5 ideas you should steal from Lego's marketing

Graham Brown

Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success

Graham Brown

Social Media is a Promise (here's how to keep it) by Graham D Brown

Graham Brown

Marketing is no Longer Hollywood

Graham Brown

Customer Experience is no longer about telling the brand story

Graham Brown

(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...

Graham Brown

(GrahamDBrown) CMO Council Report: the state of customer experience across...

Graham Brown

Mais de Graham Brown (20)

Every Entrepreneur Grows by Learning (Up.School)

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

Experience is the Brand (How to Build a Brand Worth Talking About)

How to fix a Broken Brand (McDonalds Case Study 2015)

How Starbucks Became the Apple of Coffee

The 6 Ways Starbucks Kills it on Social Media

Branding is Dead: Long Live Brand Experience

(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

10 Facts about Gen Y and Social Media Privacy (Total Youth Research)

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown

(GrahamDBrown) 5 ideas you should steal from Lego's marketing

Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success

Social Media is a Promise (here's how to keep it) by Graham D Brown

Marketing is no Longer Hollywood

Customer Experience is no longer about telling the brand story

(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...

(GrahamDBrown) CMO Council Report: the state of customer experience across...

Último

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

ICT role in 21st century education and its challenges

rafiqahmad00786416

presentation ICT roal in 21st century education

jfdjdjcjdnsjd

Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.

Corporate and higher education May webinar.pptx

Rustici Software

Automating Google Workspace (GWS) & more with Apps Script

wesley chun

Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

panagenda

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

apidays

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Juan lago vázquez

Architecting Cloud Native Applications

WSO2

Whatsapp Number Escorts Call girls 8617370543 Available 24x7 Navi Mumbai Call Girls Service Offer Genuine VIP Model Escorts Call Girls in Your Budget. Navi Mumbai Call Girls Service Provide Real Call Girls Number. Make Your Sexual Pleasure Memorable with Our Navi Mumbai Call Girls at Affordable Price. Top VIP Escorts Call Girls, High Profile Independent Escorts Call Girls, Housewife Women Escorts Call Girl, College Girls Escorts Call Girls, Russian Escorts Call girls Service in Your Budget.

Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Deepika Singh

Manulife - Insurer Transformation Award 2024

The Digital Insurer

Real Time Object Detection Using Open CV

Khem

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

AWS Community Day CPH - Three problems of Terraform

Andrey Devyatkin

Modernizing Securities Finance: The cloud-native prime brokerage platform transforming capital markets. Madhu Subbu, Managing Director, Head of Securities Finance Engineering Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu

apidays

Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the deployment of external web forms using Jotform for Bonterra Impact Management. This solution can be customized to your organization’s needs and deployed to support the common use cases below: - Intake and consent - Assessments - Surveys - Applications - Program registration Interested in deploying web form automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...

Jeffrey Haguewood