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The tech world is "scared" by the rise of this challenger brand from China. And so it should be. Xiaomi recently sold out of its smartphones in 2.6 seconds! Even Apple can't claim such fan love.
In this new presentation, I share 5 insights into how Xiaomi does it. How does Xiaomi get such massive ROI on its marketing, with hardly a dollar spent on advertising or celebrities? And how might Xiaomi's marketing strategy, one day, rule the world?
24. GRAHAMDBROWN.COM
Nope…
“By hiring an ad agency or
outsourcing to a huge production
house, everything would look good
…but it would be a different
company”
- Amanda Chen, head of Global Marketing
33. GRAHAMDBROWN.COM
“Apple doesn't really care about what the
users want. They imagine what the users
want. Xiaomi is different”
- Lei Jun, CEO and Founder Xiaomi
48. GRAHAMDBROWN.COM
“What is the secret to
the Xiaomi brand? My
answer is customer
participation. Xiaomi
isn’t selling a product,
but the desire to be a
part of something.”
Wanqiang Li,
Co-Founder Xiaomi
64. GRAHAMDBROWN.COM
“A lot of people talk about Xiaomi.
It's not really our competitor. I
don't think they'll ever make it to
the U.S., for a million reasons we all
know. And I think their business
model has a very short lifespan”
- Idris Mootee, CMO HTC