Mobile Vikings believes everyone should have free access to information and digital services. They aim to accelerate this through their movement with a focus on members as ambassadors, small marketing budgets, an online store, API co-creation, helpful support, and retention through emotion rather than contracts. Their tactics include member referrals rewards, social media communication, rapid response support without IVR, and treating their community well to build loyalty. This has led to high member referral rates, positive social media influence, and a supportive online community.

2. Our Belief?
Just like every earth resident has the right
for drinking water, energy and education,
we believe that everyone should have free
access to information and digital services.
Mobile Vikings wants to be a movement that
accelerates this process.

3. Our Belief?

4. To install our Movement
we need:
! Slick salespeople
! Big marketing budgets
! Flagship stores ... On A locations
! Own apps
! Very big helpdesk
! Binding contracts

5. OUR slick salespeople?

6. Viking Way:
+140.000 Ambassadors ....

7. Tactics?
Every Mobile Viking who refers another new member, is
rewarded with a free top up of € 15! ( since July 2010 )

8. Result?
“78 % of our new members were referred by other
Mobile Vikings”

9. Result?
“Mobile Vikings’ NPS score is 66, last year the NPS on
average in the DUTCH Telecom was -19”

10. Our Mobile Vikings
Marketing budget?

11. Viking Way:
Very small budgets!

12. Tactics?
Our communication is our marketing
31.806 Likes 18.558 followers
* Reach between 14.000 en 25.000 +25.000 Tweets

13. Tactics?
Every week a new blog post
We try to answer mails within
24h
No IVR ...

14. Tactics?
From:
To:

15. Result?

16. Result?
http://www.baekdal.com/insights/one-million-facebook-likes-so-what

17. Result?

18. Our Mobile Vikings Flagship Store?

19. Viking Way:
Online!
www.mobilevikings.com

20. Tactics?

21. Result?

22. Own apps?

23. Viking Way:
API

24. Tactics?
Apps are not Mobile vikings apps
but we support them

25. Result?
www.vikingapps.be

26. Our Very big helpdesk?

27. Viking Way:
HELPdesk

28. Tactics?
! No
IVR: “ Goeiedag,
Bonjour?”
! Social Media Interaction
! No
Sales, only answering
questions
! A mobile Helpdesk = knarr

29. Result?

30. Our Binding Contracts?

31. Viking Way:
Retention through Emotion

32. Tactics?
Treat your Community the way you want to be
treated yourself!

33. Result?

34. The Viking Way
in a nutshell
! Members = ambassadors
! Small budgets
! Online store 24/7
! API co-creation
! HELPdesk
! Retention through emotion
Value for Mobile Vikings =
Added value for/through our members!

35. @mobilevikings
078/353 033
info@mobilevikings.com
@hanssim
0476/020 121
hans@mobilevikings.com

36. You can find this presentation
on
Slideshare.net/mobilevikings