3. 1. Introduction
Sharing ideas and experiences
The case of the SenMobile startup
What works? The most successful and
profitable apps
How can operators partner with
developers to drive the app industry?
4. About
Mission: Building capacity & organize the mobile
community
Bootcamps, courses, competitions, conferences, faculty
& professional training, mentoring, pilots…
> 450 developers trained
~ 10 apps in the stores after mentoring
Several winners of international competitions
Participants became entrepreneurs and work in mobile
startups & compagnies
8. Most Downloaded Apps from Google
Play in Senegal
(Source: Distimo Holding B.V. June 9th, 2014)
Viber
Skype
Facebook
33, 37, 55
55 - 200
10,000 to 50,000 downloads worldwide
RANKING
9. 4. Difficulties and Obstacles
Ecosystem
Business
models
Content
Population
behavior
10. Ecosystem / Business Model
Visibility of the
services
Difficulty to establish
win-win partnerships
Revenue sharing
[70%-30%(Op) VS
40%-60%(Op)]
Service monetization
Training not adapted
Lack of funding
Financial and
investment
institutions
Regulator
Human
resources
Mobile service
providers
Companies
Startups
Operators
Service platforms
Customers
11. Content in Senegal
News TV Series
Radio programs Sport
Content can create value
Need of diverse and quality local content
14. Live scores of local soccer games (sept. to feb. only) via web
site, SMS service and apps for Nokia, Android, BlackBerry
and Windows phones
More than 2000 games covered since 2011
SenMobile’s Experience with
NawetaanLive.com
16. NawetaanLive.com’s Timeline
September 2011 - LAUNCH
Summer 2012 - Initial contacts with operators for partnership to
scale
September 2012 - Partnership with a radio; no finalized
partnership with sport organizations
April 2013 – No finalized partnerships with news web sites
April 2013 to September 2013 - Follow-up contacts with
operators
January 2014 - Change of revenue sharing with operators
February 2014 - THE END AFTER 3 SEASONS
17. 5. What Could Work Better?
More adapted training offered at the college level
More support and mentoring of companies in the production of local
content
More funding
More support and mentoring in the phases of development and
promotion of innovative services
Win-win business model focusing on mobile service providers
Opening of mobile payment API and exploration of other billing methods
Development of partnership between content providers and aggregators
18. THANK YOU FOR YOUR ATTENTION!
Jean-Marie PREIRA
jmpreira@gmail.com
Christelle SCHARFF
scharffc@gmail.com