Comunicarea in mediul mobil este personala, toata lumea stie acest lucru. Diferenta o da astazi personalizarea mesajului adresat audientei. Prezentarea a fost sustinuta de Dan Virtopeanu, Director General, Voxline Communication, in cadrul celei de a doua editii a evenimentului Mobile Marketing Conference

1. Cea mai puternica arma in marketingul mobil : personalizarea Dan Virtopeanu , Director General Voxline Mobile Marketing Conference, Bucuresti 13 Mai 2009

3. UBICUITATE

4. AUDIENTA

5. „ The phone is the ultimate ad vehicle. It's the first one ever in the history of the planet that people go to bed with. It's ubiquitous across the world, across demographics, across age groups.” Sumit Agarwal – Google Mobile Product Manager PERSONAL

6. COMUNICARE PERSONALIZATA

7. Oferta BMW personalizata de cauciucuri de iarna 2007 Comunicare prin MMS cu posibilitatea de a contacta direct dealerul 30% rata de conversie Sursa: MobiAd News & Tomi T. Ahonen

8. Oferta Special ă Gillette Fusion - Corea de Sud 2007 240000 sms trimise pentru a testa Gillette Fusion 235000 persoane au venit in magazine s ă ia produsul 98% rata de conversie – record mondial Sursa: Tomi T Ahonen - Pearls vol.1 Mobile Advertising Ian 09

9. AMF Ventures aplicatie de reclame personalizate pe telefonul mobil in functie de preferinte si reclamele urmarite la televizor

10. Mobile Social Networks: CYWORLD Coreea de SUD Peste 30,000 de branduri Peste 500,000 articole de marca pentru fani Sursa – Tomi T Ahonen Mobile Pearls vol.2

11. Campanie SMS Fotbal 2005 Romania Campanie de o zi cu 30% rata de conversie Sursa - Voxline

12. LOCALIZARE Oprirea motorului masinii cu un SMS si primirea coordonatelor prin SMS

13. Pornirea climatizarii in drum spre casa folosind mobilul

14. PEPSI goes MOBILE – Stefan Chiritescu Head of Planning Graffiti BBDO “ Once lead by technology mobile marketing must now be creative led” Scott Seaborn, Head of Mobile, Ogilvy Group – The Netsize Guide 2009

15. http://mobilemarketer.ro [email_address]