2. What is
branding? begin
The Wikipedia definition of brand
with
“Branding includes Name, Logo, Slogan
and /or Design scheme associated
with a product or service”.
3.
4.
5. What is personal
branding?
Personal branding is the
practice of people marketing
themselves and their careers
as brands.
6. “A brand for a company is like a
reputation for a person
You earn reputation by trying
to do hard things well”.
-Jeff Bezos
9. We choose one over the other on the basis of
our perception of its reputation.
So perceptions are verbs:
Apple thinks different
Nike exhorts
just like personalities
Obama
Steve jobs
19. Takeaways:
Brands are verbs. You are a brand.
People know you by verbs… if that
verb is a noun then you better start
doing something about it.
Not about how many people know you
but how do they know you.