1. Renaissance
In the trend – hard to see – look
back rope and string
Change and Evolution
Or revolution – centenary shift?
Renaissance, Industrial, Space, Informat
ion…

2. • GCL
• Private research
• Books, Textbooks, Games, e-learning, etc.
• Pew
• Ypulse, Kidscreen
• Smartypants
• Today – teens in univ, K-12, PL
• Google, YouTube, iTunes

3. What will their world look like?
2020

4. Their World
• Unpredictability e.g. Roy and social
web, transporters, holographs, goggles,
• Mobile & Web matrix integration
(SmartDevice, embeds, NFC, Gesture, Cloud, LinkedData, Geo, )
• Employment – many jobs / careers not known yet
• Education LMS… lifelong
• Regulatory framework – Bank act/SEC metaphor
• Collaborative work software
• Multiple cohorts
• Tracked and tested
• Video, Gamification, …
• News vs. newspapers, polarization, opinion over journalism
• Voluntarism, Democracy,
• Urban rural divide persists, digital divide doesn’t
• Entertainment, music . . .

5. What are they like?

6. The New Teen
• Sustainably socially connected
• Truly personal devices
• Smarter but still need scaffolds
• Still human – brain and development, puberty, sleep, genes
• Diversity as norm, vs. a focus
• Significant percentage of identified issues (visual/hearing/mobility and
social/ADD/ADHD/autism spectrum, learning edges)
• Differential adoption (e-readers, Tweets, vs. Boom/GenX) – still don’t use
all features
• Readers but different mix, time isn’t malleable, fiction/nonfiction, print/e-
content, news/gossip/opinion, global. author/authority
• Social Gamers vs. isolated players, episodic reading, scaffolds skill
• Self-taught techies, narrow, crime/ethics/morality
• Boys and girls – problems and opportunities, 9am,
• Socially liberal
• Tolerant, flexible, boundary challenging, rule benders, under-radar

7. Librarians and Information

8. Librarian needs
• 21st Century Learning
• Common Core
• Learning Management Systems
• Collaboration Space + Community Tools
• Linked Data
• Experience Development
• Space planning
• Engagement strategies
• Being where they are…

9. Library Strategies

10. Library Strategies
Prioritization and • Trans-Literacy
segmentation • Guitars, poetry,
• Lifelong Learning • Real
• Boys to men courses, certificates, GED,
• Programs +++ diplomas, …
• Virtual Space • True Homework Help
• Engagement – • Appointment
gaming, lasertag, 3D, FabL partnerships (learning
ab, MakerFaire, issues) parent partnership
• POSITIONING for life targets
• Named rock star • Paertnerships
librarians (Justin on CBS) • College choices
• Safe Space