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Praja Rajyam- Online Strategy December | 2008
What Can Internet do?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Yes We can Yes We Can do all the above
Especially when people are looking for  change
How we can leverage Internet
How we can leverage Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Many forms of Web Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Much Should We Invest? Cost Reach Low High High Display Blogs Videos Online PR EDM SEO Social media SEM
But before that  build  web property
What Obama Did
political change  cultural change social  change
Hub and Spoke A main website to empower users and supported across digital landscape
3 million contributors 6.5 million donated raiseing $600 Million + $80 average online donation. 93%  less than  $100 13 million email ids 1.2 billion emails sent 1 million text subscribers 2 million profiles on obama website 4 lakh blog posts 35,000 volunteer groups  2 lakh offline events planned via website 100 million views in youtube
What I suggest to Praja Rajyam
Finding Party website
Create Promote Continue Website Blog Presence in  Online photo sharing websites, Video sharing websites, social networks, widgets Mobile community channels Media Buys Search Marketing Email Mobile Ads Widgets PR Offline  Evaluate web properties Add more interactive features Create and empower communities Streamline internal communications Measure
Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Thank You By: Sree Ram  Email id:  [email_address] Blog: http://sriramsomayajula.blogspot.com

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Prajarajyam Online Marketing Strategy

  • 1. Praja Rajyam- Online Strategy December | 2008
  • 2.
  • 3. Yes We can Yes We Can do all the above
  • 4. Especially when people are looking for change
  • 5. How we can leverage Internet
  • 6.
  • 7.
  • 8. How Much Should We Invest? Cost Reach Low High High Display Blogs Videos Online PR EDM SEO Social media SEM
  • 9. But before that build web property
  • 11. political change cultural change social change
  • 12. Hub and Spoke A main website to empower users and supported across digital landscape
  • 13. 3 million contributors 6.5 million donated raiseing $600 Million + $80 average online donation. 93% less than $100 13 million email ids 1.2 billion emails sent 1 million text subscribers 2 million profiles on obama website 4 lakh blog posts 35,000 volunteer groups 2 lakh offline events planned via website 100 million views in youtube
  • 14. What I suggest to Praja Rajyam
  • 16. Create Promote Continue Website Blog Presence in Online photo sharing websites, Video sharing websites, social networks, widgets Mobile community channels Media Buys Search Marketing Email Mobile Ads Widgets PR Offline Evaluate web properties Add more interactive features Create and empower communities Streamline internal communications Measure
  • 17.
  • 18.
  • 19. Thank You By: Sree Ram Email id: [email_address] Blog: http://sriramsomayajula.blogspot.com

Notas do Editor

  1. 01/29/10
  2. A few fundraising facts to give a sense of how successful he was at creating this social movement: 1.7M contributors thru april 2.9M total contributions thru april 93% total contributions under 100 in April according to huffington post While the campaign doesn’t report on % of contributions received online, anecdotally we know the smaller contributions tend to come online