1. THE 5TH THAI-MALAYSIAN INTERNATIONAL CONFERENCE
ON SOUTHEAST ASIAN STUDIES
RE-MAKING HISTORICAL MEMORY
IN SOUTHEAST ASIA
MAHIDOL UNIVERSITY
FEBRUARY 16 – 17, 2012

2. AN ENCOUNTER WITH INVENTED MEMORY
IN MAKING OF ECONOMIC POLICY
THE CASE OF COFFEE TRADING IN CENTRAL HIGHLANDS OF VIETNAM
NGUYEN HOANG MY PHUONG - VIETNAM

3. WARM UP!
LET’S SUGGEST SOME CHARACTERISTICS
ABOUT OUR CURRENT SOCIETY

4. CHARACTERISTICS
OF OUR CURRENT SOCIETY
#1 NETWORKS

5. CHARACTERISTICS
OF OUR CURRENT SOCIETY
#2 LIQUIDS

6. CHARACTERISTICS
OF OUR CURRENT SOCIETY
#3 RISKS

7. CHARACTERISTICS
OF OUR CURRENT SOCIETY
#1 DECENTRED & FLAT
#2 NOT KEEP ANY SHAPE FOR LONG
#3 UNFORESEEN RISKS IN GLOBAL DIMENSION

8. LET’S IMAGINE COFFEE

9. WHY NEED TO FIND OUT THE SUSTAINABLE
SOLUTION FOR VIETNAM COFFEE INDUSTRY?
AN IMPORTANT PART OF VIETNAM ECONOMY
 USD 2.7 BILLIONS IN 2011 (3% OF THE TOTAL EXPORT
EARNINGS)
 ~ 300,000 HOUSEHOLDS, > 600,000 WORKERS
COFFEE PRODUCERS & GOVERMENT

10. GEOGRAPHIC
DISTRIBUTION OF
COFFEE PRODUCTION
•CENTRAL HIGHLANDS
PROVINCES (ROBUSTA)
•SOUTHEAST PROVINCES
(ROBUSTA)
•NORTHERN PROVINCES
(ARABICA)

11. ROBUSTA PRODUCTION BETWEEN THE FIVE-YEAR AVERAGE
OVER THE PERIOD OF 1981/86 AND 2005/10
SOURCE: ICO

12. OVERVIEW OF RESEARCH FINDINDS
IN MY MA THESIS
CREDIT PROVISION & PRICE RISK MANAGEMENT

13. ECONOMY FROM THE HISTORICAL STANDPOINT
IN DANG PHONG’S APPROACH
NEW INSOLVED INFORMATION
CENTRALLY-PLANNED ECONOMY MARKET-ORIENTED ECONOMY
ECONOMIC MINDSET
ECONOMIC TRANSFORMATION IN VIETNAM
1979 - 1986

14. ECONOMY FROM THE HISTORICAL STANDPOINT
IN DANG PHONG’S APPROACH
• NO CHRONOLOGY
• FINDING OUT FUNDAMENTAL CAUSES
• MULTI-DISCIPLINES (ECONOMICS, HISTORY, ETC.)
• VARIOUS SOURCES (INTERVIEWS, NEWSPAPERS,
GOVERMENTAL DOCUMENTS, ETC.)

15. RE-MAKING MEMORY OF COFFEE TRADING IN
CENTRAL HIGHLANDS OF VIETNAM
FINANCIAL INSTRUMENTS
INVENTED TRADITION NEW ARRIVAL CUSTOM
COFFEE TRADING
IN THE CONTEXT OF OUR CURRENT SOCIETY
NETWORKS, LIQUIDS, RISKS

16. PHYSICAL COFFEE FLOWS
VS FUTURES CONTRACT FLOWS
EXPORTER
6 CONTAINERS x 21 TONS
= 126 TONS
FUTUTES FUTUTES FUTUTES
CONTRACT CONTRACT CONTRACT
1 LOT = 10 TONS 1 LOT = 10 TONS 1 LOT = 10 TONS
FARMER FARMER FARMER
2 TONS/HA 2 TONS/HA 2 TONS/HA
FUTUTES
CONTRACT
1 LOT = 10 TONS

17. WHAT IS YOUR DECISION?
AN OWNER OF DAKLAK-BASED A VIETNAMESE CEO OF A 100 %
PRIVATE ENTERPRISE FOREIGN COMPANY IN DAKLAK
‘SO MANY COMPANIES AND ‘LIFFE OR ICE IS THE BIGGEST
PEOPLE IN DAKLAK LOST MARKETS ON THE WORLD. YOU
HUNDREDS OF BILLIONS VND THEREFORE HAVE A WIDE
BECAUSE OF USING FUTURES RANGE OF CHOICES ONCE
CONTRACT IN LIFFE OR ICE. IT IS ENTERING INTO IT’
BAD! I NEVER USE IT’
* LIFFE OR ICE: THE TWO MAIN FUTURES EXCHANGES OF TRADING COFFEE

18. WHAT IS THEDECISION?
FUTHER INVESTIGATION NEEDED…

19. Q&A
THANK YOU
NGUYEN HOANG MY PHUONG
MENFUONG@GMAIL.COM