3. PERSONAL INFORMATION
Date of Birth:
Place of Birth:
Gender:
Marital Status:
Address:
Driving License:
GSM:
E-mail:
25.10.1986
Istanbul
Female
Single
Bayar Cad. Kozyatagi – ISTANBUL
Class B
+90 535 524 88 71
didemcoskun9@gmail.com
4. EDUCATION
High School :
Burak Bora High School
French, Istanbul (1997 - 2004)
University:
Bogazici University
Civil Engineering, Istanbul (2004-2010)
Micro MBA:
Yildiz Technical University
Digital Marketing, Istanbul (2011)
MBA:
Bahcesehir University – Strategic Marketing and Brand
Management, Istanbul (2013 – 2015 expected)
6. EXPERIENCE
Arcelik– Digital Campaign Associate
July 2013 – Present / Istanbul, Turkey
•Creating, testing, executing and measuring digital CRM marketing campaigns
•Managing website lead generation projects
•BTL campaign management
•Development of web-based marketing operations systems (Automated email systems)
•Managing campaigns based on website user behavior
•Managing up-sell and cross-sell activites on website
•Analyzing website traffic and devoloping new projects through UX design systems
•Remarketing and behavioral retargeting
•Customer data management
•Integration of online and offline customers
•Loyalty & key account management
•CRM platform administration
•Developing CRM-based systems
7. EXPERIENCE
Dumankaya – Social Media Specialist
September 2012 – June 2012 / Istanbul, Turkey
• Managing all social media accounts of Dumankaya Holding (Facebook, Twitter, Linkedin,
Google+, Youtube, Pinterest, Instagram, Flickr, Foursquare, Tumblr, )
• Creating a digital and social media strategy
• Creating all social media contents and managing visual works
• Digital reputation management and real-time control of the follow-ups
• Complaint management at social media accounts
• Preparing social media monitoring reports (monthly reports, project based reports)
• Preparing social media budget
• Associating to Social CRM
• Investigation of new social media channels and trends
• Social media advertising
• Carrying out a communications integrated with the integration of online-offline
• Manage the communication activities of delivered projects under the after-sales services
• Monitoring trends in social media tools, ads and applications
8. EXPERIENCE
Omega Yapı – Brand Marketing Specialist
November 2010 – March 2012 / Istanbul, Turkey
Web based marketing strategy, Website analysis and optimization, PR campaigns,
Social media, Catalogs and presentations, Corporate identity, E-mailing, Strategic
business planning
9. INTERNSHIP
Finansbank HQ – Management Trainee @ Direct Banking Channels
June 2010 – July 2010 / Finansbank HQ, Istanbul
Marketing of the alternative distribution channels of the bank such as internet and
mobile channel: campaigns, product launches, announcements…)
10. SUMMARY
My main aim is to improve myself in the organization with high performance and
motivation in traditional and digital marketing fields. Creating value and providing
effective solutions to the organization in the tasks of marketing including basically digital
and direct marketing with customer-orientation are my current responsibilities.
11. SPECIALITIES
Online Shopping Management,
Customer Behaviour Analysis,
Remarketing, Retargeting, Digital
Social CRM,
Campaign Management,
Social
Media Monitoring, Content Development, Social Media Campaigns, Crisis Management,
Digital Marketing,
Customer Relationships, Website Analysis, Cooperate
Communications, Digital CRM, Market Research, Budget Planning, Competitor Analysis,
Lead Generation,
Facebook Insight Analysis, Facebook Ads Management, Public
Relations, Community Management, Promotional Materials, Marketing, Microsoft
Dynamics, Organizational Skills, Presentation Skills, Public Speaking,
Strategic
Management, Mobile Applications, Account Management, English, French, Travel
Blogging…
12. COMPUTER SKILLS
MS Office, MS Dynamics,
Google Analytics, Google Adwords,
IBM CoreMetrics,
Social Media Tools (Semanticum, Hootsuite, FBML, Socialbakers, Facebook Insights,
Facebook Ads Management…),
Website Tools (WordPress, Prezi, Animato...)
13. ATTENDED SEMINARS CONFERENCES
Conference Name
Participants
Location
Date
Webrazzi Dijital'13
Google, MedyaNet, Ciner grup, Monitera,
Maxus, Ping, Gemius, IAB
Point Hotel, İstanbul
20 March 2013
Program For Learning
Digital and Mobile Marketing
Grupfoni, Markafoni, Turkcell,
MedyaNet, Vodafone
Yildiz Technical University
02-03 March 2013
Program For Learning
Social Media
41?29!, Arçelik, Murat Kahraman,
Hasan Başusta, İbrahim Kırcova
Yildiz Technical University
06-07 October 2012
Webrazzi Dijital'12
Webrazzi, Nokta, IAB, Google, MedyaNet,
Ping, Yandex, Monitera, 41?29!
Point Hotel, İstanbul
14.03.2012
Market Code 2010
Mobilike, CocaCola, Finansbank,
Gittigidiyor, C-Section, P&G
Bogazici University
29.11.2010 - 09.12.2010
Pr Professional 2010
PR Net, Shift Communications,
Sodamedya İnteraktif
Bogazici University
22-31 March 2010
Marketing Camp 6
Philip Morris SA, Eczacibasi,
Garanti Bank, Pfizer
Sabanci University
06-07 March 2010
20. WHAT I’M GOOD @
Problem
Solving
CRM
Behavioral
Analysis
Creativity
Trend
Spotting
Campaign
Management
Project
Management
Lead
Generation
Digital
Marketing