Computer literacy in Bangladesh is steadily on the rise. There is also a growing number of Internet users; cellular phone is widespread and so is accessibility of technology like SMS. While even a few years ago computers were vastly used as digital ‘typewriters’, they are now being employed to maintain accounts worth tens of millions of takas and more importantly, in storing useful information. The concept of a Digital Bangladesh is welcomed by the IT professionals and the general mass. To fuel this notion the government must give due importance to the matter of cybercrime. Otherwise, like many other positive initiatives this will fall on its face. It is a matter of hope that the “National Information and Information Technology Guidelines 2009” has included Cybercrime as an agenda. To make this a success the Ministry of Information Technology, along with the IT professionals and the media must come forward.

1. CYBER CRIMINALS
ARE LIKE THIS
HIDDEN SHARK

2. FROM
CYBER CRIME

3. COMMON
CYBER CRIMES
BLACKMAILING
HACKING
VIRUS/ WORMS
PHISHING
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

4. OUR
CONTEXT
BLACKMAILING/ SEXUAL EXTORTION IDENTITY THEFT HACKED INFORMATION SECURITY BREACH
66% 34%
11%
14%
9%
PORNOGRAPHIC FRAUD/ THREATS
MAIN
PROBLEM
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

5. TARGET
GROUPS
TARGET
GROUPS
1 2
3
YOUNG MALES YOUNG FEMALES
PARENTS
Potential Wrong
Doers
The Victims
Prime Influencers
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6. TARGET GROUP
YOUNG MALES
1
TOUCH POINTS
STUDENTS (14-26) WAKE UP CALL
DETERRENCE
Letting them know
that it is a crime
Showing the
consequences of it
Mostly college &
university goers
• College/ University
• Facebook/ Youtube
• Cycling/ Gaming Events
OUR TARGET
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7. REASONS BEHIND
COMMITTING CRIMES
2
3
1
4
PUBERTY/ IDLE MIND
DON’T PERCIEVE AS CRIME
ANONYMITY
UNAWARE OF THE IMPACT
NATURAL
WAKE UP CALL/ AWARENESS
STORIES/ DETERRENCE
CONSEQUENCES/ DETERRENCE
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8. CAMPAIGN
STRATEGY
হাতে যাই থাকুক, অপরাধ অপরাধই
1
2
3
4
Activation campaign:
BD Cyclists
Partnership with
popular FB pages
Going ATL
TVC & Billboard
CYBER MARCH
2014
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

9. CAMPAIGN
STRATEGY
STEP
STEP
STEP
STEP
Affiliation with
BD Cyclists to
promote our cause
Cyber March 2014
Dhaka-Ghazipur-Dhaka
Sponsored t-Shirts
Direct effect in TG 1
Mass reach
Word of mouth generation
Activation to start the campaign
Promoting the event to
have a huge response
Event cover & Logo
revealed
Next Slide
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

10. CAMPAIGN
STRATEGY
• PROMOTING THE EVENT IN THE
FACEBOOK PAGE
• WORD OF MOUTH GENERATION
IN THE COMMUNITY
• A LOT OF NON MEMBERS
JOINING THE EVENT
EVENT COVER
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

11. CAMPAIGN
STRATEGY
• DHAKA-GHAZIPUR-DHAKA TOUR
WEARING THESE T-SHIRTS
• TG 1 ITSELF PARTICIPATING IN
THE EVENT
• HUGE PARTICIPATION, MASS
REACH
T-Shirts
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

12. CAMPAIGN
STRATEGY
CYBER MARCH
2014
MONITORING & EVALUATION
TARGET ESTIMATION
125,00025,000
DIRECT REACH INDIRECT REACH
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

13. CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
CAMPAIGN
STRATEGY
TVC: Removing the
distinction between cyber-
crime and other crimes
GOING ATL
Billboard

14. CAMPAIGN
STRATEGY
আপনি নক অপরাধীর সঙ্গী
You can click but you cannot hide
Being an accomplice in cyber-crime is
just the same as in actual crime Awareness about new lawTHEME
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

15. CAMPAIGN
STRATEGY
TITLE SPONSOR
OF A NATIONAL
GAMING
TOURNAMENT
CONDUCTING
THE INITIAL
ROUNDS IN 5
BIG GAMING
ZONES IN
DHAKA CITY
SELECTING THE 5
FINALISTS
ONLINE
PROMOTION OF
THE GRAND
FINALE
ARRANGING THE
GRAND FINALE
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

16. CAMPAIGN
STRATEGY
INITIAL ROUNDS
 GULSHAN
 BANANI
 DHANMONDI
 MOHAMMADPUR
 ESKATON
TARGET REACH:
DIRECTLY: 800
INDIRECTLY: 4,000-6,000
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

17. CAMPAIGN
AMBASSADOR
Shakib Al Hasan
Tamim Iqbal
Mashrafe Mortaza
 TOO MANYADS
 LOSES UNIQUE APPEAL
 HARD TO POSITION IN A
CROWDEDMARKET
ICONIC HERO
UNIQUE EFFECT
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

18. TARGET GROUP
YOUNG FEMALES
2
TOUCH POINTS
STUDENTS (14-26) AWARENESS/ PREVENTION
HOTLINE/ CURE
Showing the traps &
how to avoid those
Giving them ways to fight
against the vulnerable
situation
Mostly college &
university goers
• College/ University
• Facebook/ Youtube
• Television/ Radio
OUR TARGET
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

19. REASONS BEHIND
FALLING INTO TRAPS
2
3
1
4
UNAWARE OF THE PROCESSES
SOCIAL BARRIER
DON’T KNOW THE REMEDIES
LACK OF HELPING SOURCES
EXAMPLES/ AWARENESS
STORIES/ AWARENESS
CAMPAIGNS/ PREVENTION
HOTLINE/ CURE
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

20. CAMPAIGN
STRATEGY
আমরা শুিনি
3 54 7
H E L P
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

21. CAMPAIGN
STRATEGY
3 54 7
H E L P
ADS IN THE POPULAR
NEWSPAPER SUPPLEMENTS
• ROSH ALO/ NOKSHA
(PROTHOM ALO)
• SHOUT
(THE DAILY STARS)
PROMOTING
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

22. CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
CAMPAIGN
STRATEGY
• NEWSPAPER ANONYMOUS
COLUMN
• ADVISOR: SARA ZAKER
• WORKS AS EXAMPLES
• GAINING TRUST
• PROMOTING THE HELP LINE

24. CAMPAIGN
STRATEGY
ভানিয়া কনরও কাজ
Only a few clicks can have a permanent
impact in your life
You don’t share info with strangers in
real life & same rule should be followed
in cyber-life
Awareness about new ways to fall in
the trap of crimes
THEME
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

25. CAMPAIGN
STRATEGY
MOVIE THEATRES BIG SCREEN MATCHES
CAMPAIGNS RELATED
TO TG1 &TG2
TOUCH POINT OF TG1
CAMPAIGNS FOCUSING
ON YOUNG MALES
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

26. CAMPAIGN
AMBASSADOR
• NOT JUST ANOTHER
PRETTY FACE
• APPEALING TO THE
YOUTH
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

27. TARGET GROUP
PARENTS
3
TOUCH POINTS
JOB HOLDERS/
HOME MAKERS
AWARENESS/ PREVENTION
IMPACT
Showing how it can be life
changing for their children
Letting them know about
the negative consequences
& long time effect
Prime influencers of
our previous target
groups
• Parents meeting
• Banijjo Mela/ Boi Mela
• Television/ Radio
OUR TARGET
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

28. REASONS BEHIND
TARGETTING THEM
2
3
1
4
INFLUENTIAL ABILITY
LOW TECH KNOWLEDGE
DON’T KNOW THE IMPACT
DON’T KNOW THE SOLUTIONS
EVENTS/ AWARENESS
AWARENESS
CAMPAIGNS/ PREVENTION
HOTLINE/ CURE
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

29. CAMPAIGN
STRATEGY
PARENTS MEETING
IEBF EATL
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

30. CAMPAIGN
STRATEGY
INTIAL PHASE: 16SCHOOLS
2ND PHASE: 32SCHOOLS
SCHOOL SEMINARS
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

31. CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET
CAMPAIGN
STRATEGY
CAMPAIGN MOTIVES
• SHOWING HOW THE CRIMES HAPPEN
• HOW VICTIMS ARE AFFECTED
• HOW WRONG-DOERS ARE CAUGHT
• THE IMPACT ON BOTH FAMILIES
• SHOMOY TV: CRIME WATCH
• INDEPENDENT: TALAASH
• EKUSHE: EKUSHER CHOKHE
না বলা কথাগুলল
MEDIA

32. TARGET
GROUP (DIVERSIFIED)
BANKING & FINANCE
• Phishing: Fake e-mail links
• Malware: Cyber software
• Spoofing: Fake websites
PROMOTION
The main target would be to
promote the e-mail id & website
E-mail id: contact@csirt.gov.bd
Website: www.csirt.gov.bd
INFORMATION THEFT
• Phishing: Collects secret info
• Spyware: Gets into your server
• Virus: Infects your system
CORPORATIONS
• Big/Medium scale
• Daily large scale financial
transaction & information exchange
• Huge loss on breach of security
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

33. CAMPAIGN
STRATEGY
We will promote the website
www.csirt.gov.bd
Target Audience Top Management
Training Title Cyber Security – Strategies for Successful Business, Need of psychometric analysis &
Importance of Financial Planning.
Objective To understand need of Cyber Security in prevailing business activities, need of
psychometric analysis of employees & need of financial planning.
Topics Covered •Effect of cyber crime on Top Executives and companies
•Methods of Financial Planning and its role in wealth creation.
•Need of psychometric analysis and its benefits for management.
Duration
Charges
180 minutes in two sessions.
BDT 25000/ for 10 Directors/Top Executives.
Corporate Training Module
CORPORATIONS
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

34. LAUNCHING
PHASE
FEBRUARY MARCH APRIL MAY JUNE
BANIJJO
MELA
BOI
MELA
T20
WORLD CUP
2014
FOOTBALL
WORLD CUP
2014
JANUARY
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

35. CAMPAIGNS
IN A NUTSHELL
MALES (TG 1)
FEMALES
(TG 2)
PARENTS
(TG 3)
OVERLAPPING
MONITORING
& EVALUATION
• এটাও অপরাধ
• You can click but you cannot hide
• আপনি নক অপরাধীর সঙ্গী?
• PARENTS MEETING
• ATL CAMPAIGNS
• ACTIVATIONS:
1. BD Cyclists
2. Big Bangla Run
3. Tech Events
• CRIME SHOWS
• আমরা শুিনি
• িা িলা কথাগুনল
• ভানিয়া কনরও কাজ
• Measuring Effect
• Contingency Approaches
• Changing in case in need
• Planning next Phases
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

36. BUDGET
YEAR ONE
Media Cost (BDT)
TVC Cost 5,922,000
Newspaper Ad Cost 3,897,600
Poster 1,000,000
Event Sponsorship 4000000
Campaign Activation 3000000
Billboards 4,000,000
Total 21,819,600
CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

37. PRESENT CONTEXT
TARGET GROUP ANALYSIS
CAMPAIGN STRATEGIES
TIMELINE & BUDGET

38. THANK YOU