Today's Book Brief is Beyond the Obvious. Learn how to ask killer questions, sparking game-changing innovation. Click through to read it like a book and get the 12-minute Book Brief to your inbox signing up for a Free Readitfor.me account today @ www.readitfor.me.
2. Phil McKinney has wrote the
book Beyond The Obvious to
teach us how to ask the killer
questions that spark game-
changing innovation.
3. At the core of the book is the four-step FIRE
method that will help you focus your
innovation efforts on the right things.
F.I.R.E.
4. You identify the areas you need to innovate
in. These areas will include:
1. who you sell the product or service to
2. the product or service you are selling
3. how your organization creates,
delivers and supports the product.
F = Focus
5. You generate ideas by asking Killer
Questions, like this one: “Who is using
my product in a way I never intended -
and how?”
I = Ideation
6. You rank your ideas using five simple
questions to identify the best, such as
this one: Does this idea fundamentally
change how you’re positioned
competitively in the market?
R = Ranking
7. Turn your best idea into a Killer Innovation through
a question-based stage-gate process. There are
four gates:
1. market validation
2. customer validation
3. limited launch
4. global launch
E = Execution
