Kathleen MacAinsh walks you through the Major Keys she gained from Smashing Conf New York. She speaks experimentation, the challenges with web design, a great customer experience starts with a work environment that allows the team and players to succeed.

1. Smashing
Conference
Review
@kmacdesign
Kathleen MacAinsh
Part 1

7. NETWORKING

8. • How might our team work more
collaboratively and effectively (CX,
Research, Devs, Business, Content,
Analytics)
• What kind of deliverables are other
teams using to communicate designs to
devs?
• How might we better communicate our
work to the team and stakeholders?
• How are other teams working with the
business to keep their vision and goals
in mind when improving the UX
• How might we implement a pattern
library at the start of a website redesign?

9. Questions to answer
• How might our team work more
collaboratively and effectively (CX,
Research, Devs, Business, Content,
Analytics)
• What kind of deliverables are other
teams using to communicate designs to
devs?
• How might we better communicate our
work to the team and stakeholders?
• How are other teams working with the
business to keep their vision and goals
in mind when improving the UX
• How might we implement a pattern
library at the start of a website redesign?

10. KATHLEEN’S
MAJOR KEYS
SMASHING CONF | NEW YORK | 2016

12. Smashing Conf’s
MAJOR KEYS!
• Experiment: Try making something for the sake of seeing if
it can be done
• Put ideas out into the world to make them a reality
• Designing for the web is hard: Great experience design can
be a list of contradictions
• A great customer experience starts with a work environment
that allows the team/players to succeed
• London, Ontario is doing pretty darn good!

13. MAJOR KEY #1
EXPERIMENT

14. “It annoyed me how people treat each
other on the internet sometime. People
forget that behind that twitter handle is
a human being with feelings…”
@BrendanDawes

15. “so I made a
machine”
@BrendanDawes

16. The Happiness Machine
Brendan Dawes

17. People loved this
experiment

18. It’s just a printer connected
to the internet…

19. But wrapping a concept around
it made it something special.

20. When you hold something in
your hands it means that much
more to you.

21. Put your ideas out there and
you’ll be surprised by who may
love your work.

23. Responsive Huggy Laser
Panda Factory
Sarah Drasner
@sdras

24. (GSAP)
Greensock, a timeline-based
animation building tool.
https://greensock.com/learning/
Sarah’s Slides: http://slides.com/sdrasner/smashing-ny#/

25. The Physical Interface
Josh Clark
https://www.dropbox.com/s/zoaegh8ghh0xfpt/physical-
interface-josh-clark.pdf?dl=0

31. The way we interact with the
web is changing and we should
experiment with it so we don’t
get lost behind…

32. MAJOR KEY #2
PUT IDEAS INTO THE WORLD
TO MAKE THEM A REALITY

38. MAJOR KEY #3
DESIGNING FOR THE
WEB IS HARD

39. The Secret Life of Comedy
Espen Brunborg
https://www.dropbox.com/s/qjh7vthc7k3hjfs/secret-life-of-
comedy-espen-brunborg.pdf?dl=0

40. GREAT DESIGN IS…

44. IT CAN BE BOTH
https://worksurfaces.pws.co.uk/

45. MAJOR KEY #4
DESIGNING GREAT CUSTOMER
EXPERIENCES STARTS WITH THE
WORK ENVIRONMENT

46. The work environment
must allow the team
and players to success

47. Build a friendly,
positive and
open culture

49. Research as a
team sport

50. Play in the same field

51. Share and celebrate

52. MAJOR KEY #5
LONDON ONTARIO IS DOING
PRETTY DARN GOOD!

53. DevLdn
UX Talks
Explode Conf
Lighthouse Labs
Ladies/kids learning
code
dribbble meet up
AND MORE

54. Let’s continue to
grow our community
of tech, design and
user experience
pros.

55. • How might our team work more
collaboratively and effectively (CX,
Research, Devs, Business, Content,
Analytics)
• What kind of deliverables are other
teams using to communicate designs to
devs?
• How might we better communicate our
work to the team and stakeholders?
• How are other teams working with the
business to keep their vision and goals
in mind when improving the UX
• How might we implement a pattern
library at the start of a website redesign?
Design systems
Frontify Workspace
Design System - Patter Lab
Voice and Tone Guide
Design System
Workshop with various
roles
Design Sprints
Sharing often
Alla Kholmatova —
Building a Pattern
Language For The Web
https://
www.dropbox.com/s/
picwj0kpkioicpg/atoms-
modules-particles-alla-
kholmatova.pdf?dl=0

56. Thanks!