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“LEADERS EAT LAST: 
WHY SOME TEAMS COME TOGETHER 
AND OTHERS DON'T” 
BY SIMON SINEK 
#Inbound14 Speaker Quotes brought to you by Fractl
The natural human inclination is to come 
together, combine our talents, seize the 
opportunities and attack the danger. When we 
don’t trust each other, we work against each 
other to protect ourselves. 
#Inbound14 Speaker Quotes brought to you by Fractl
Leadership sets the tone and the conditions. 
If you get the conditions right, the 
organization thrives. 
#Inbound14 Speaker Quotes brought to you by Fractl
When there is no circle of safety, we force our 
employees to expend their energy to protect 
themselves from each other, and as such, 
they’re less productive. 
#Inbound14 Speaker Quotes brought to you by Fractl
If you want to direct the behavior of people 
in an organization, you tell them a target 
and offer them an incentive. 
#Inbound14 Speaker Quotes brought to you by Fractl
Dopamine is released when you accomplish 
something you set out to accomplish, when you 
cross something off your to do list, when you hit 
the goal. Dopamine makes us achievement 
machines, but we have to know that we’re making 
progress. 
#Inbound14 Speaker Quotes brought to you by Fractl
We’re visual animals, we have to see our goals 
to have the dopamine system work. This is why 
you have to write down your goals; we’re no 
good with the abstract. Give me a number, tell 
me what I need to hit and I will work towards 
that. We like metrics because they tell us that 
we’re making progress. 
#Inbound14 Speaker Quotes brought to you by Fractl
Serotonin is closely tied to self confidence. When 
we are recognized within our tribe, we feel our 
value go up. Serotonin reinforces the relationship 
between management and the employee. 
#Inbound14 Speaker Quotes brought to you by Fractl
Serotonin is the leadership chemical. 
Leaders will sacrifice for you and expect 
nothing in return. 
#Inbound14 Speaker Quotes brought to you by Fractl
When we spend our energy without expectation 
of anything in return, that releases oxytocin. 
We as humans put a premium on those willing 
to sacrifice a non-redeemable commodity. 
#Inbound14 Speaker Quotes brought to you by Fractl
Cortisol makes us selfish and inhibits the release 
of oxytocin. Negative work environments make a 
healthy environment impossible. 
#Inbound14 Speaker Quotes brought to you by Fractl
Unhealthy cultures are ones in which metrics 
are the predominant means of measuring 
performance. Endorphins and dopamine are the 
selfish chemicals, which need to be balanced by 
the selfless chemicals serotonin and oxytocin. 
#Inbound14 Speaker Quotes brought to you by Fractl
When someone is willing to sacrifice for us, 
we work extra hard because on a biological 
level, we want to make them proud. If they 
didn’t give a chance for us to fail, we wouldn’t 
work as hard because we’re social animals. 
We want to make good on the sacrifice. 
#Inbound14 Speaker Quotes brought to you by Fractl
Even though, intellectually, we want to align 
ourselves with the best, as social animals, we 
don’t want to be around people who are selfishly 
driven. We want to be around people who are 
selflessly driven. 
#Inbound14 Speaker Quotes brought to you by Fractl
A leader would never say, “Give me a reason to 
trust you.” That’s why we call them leaders, 
because they go first. 
#Inbound14 Speaker Quotes brought to you by Fractl
Great leaders sacrifice the numbers to save the 
people, because when push comes to shove, 
numbers won’t save you, people will. 
#Inbound14 Speaker Quotes brought to you by Fractl
We reinforce trust with physical contact. 
That’s why your hand is a magical thing 
in business. 
#Inbound14 Speaker Quotes brought to you by Fractl
You think business is about contracts – it 
isn’t. It's about human beings looking for 
others around which they can feel safe. 
#Inbound14 Speaker Quotes brought to you by Fractl
Email thank you messages don’t work because 
they're too easy; rather, three days later if you 
send a hand written message with the exact 
same words, that will make the person feel 
better – it takes time and energy. 
#Inbound14 Speaker Quotes brought to you by Fractl
“The responsibility of leadership is not 
to come up with all the ideas but to 
create an environment in which great 
ideas can thrive.” – Sinek 
#Inbound14 Speaker Quotes brought to you by Fractl

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"Leaders Eat Last: Why Some Teams Come Together and Others Don't" by Simon Sinek

  • 1. “LEADERS EAT LAST: WHY SOME TEAMS COME TOGETHER AND OTHERS DON'T” BY SIMON SINEK #Inbound14 Speaker Quotes brought to you by Fractl
  • 2. The natural human inclination is to come together, combine our talents, seize the opportunities and attack the danger. When we don’t trust each other, we work against each other to protect ourselves. #Inbound14 Speaker Quotes brought to you by Fractl
  • 3. Leadership sets the tone and the conditions. If you get the conditions right, the organization thrives. #Inbound14 Speaker Quotes brought to you by Fractl
  • 4. When there is no circle of safety, we force our employees to expend their energy to protect themselves from each other, and as such, they’re less productive. #Inbound14 Speaker Quotes brought to you by Fractl
  • 5. If you want to direct the behavior of people in an organization, you tell them a target and offer them an incentive. #Inbound14 Speaker Quotes brought to you by Fractl
  • 6. Dopamine is released when you accomplish something you set out to accomplish, when you cross something off your to do list, when you hit the goal. Dopamine makes us achievement machines, but we have to know that we’re making progress. #Inbound14 Speaker Quotes brought to you by Fractl
  • 7. We’re visual animals, we have to see our goals to have the dopamine system work. This is why you have to write down your goals; we’re no good with the abstract. Give me a number, tell me what I need to hit and I will work towards that. We like metrics because they tell us that we’re making progress. #Inbound14 Speaker Quotes brought to you by Fractl
  • 8. Serotonin is closely tied to self confidence. When we are recognized within our tribe, we feel our value go up. Serotonin reinforces the relationship between management and the employee. #Inbound14 Speaker Quotes brought to you by Fractl
  • 9. Serotonin is the leadership chemical. Leaders will sacrifice for you and expect nothing in return. #Inbound14 Speaker Quotes brought to you by Fractl
  • 10. When we spend our energy without expectation of anything in return, that releases oxytocin. We as humans put a premium on those willing to sacrifice a non-redeemable commodity. #Inbound14 Speaker Quotes brought to you by Fractl
  • 11. Cortisol makes us selfish and inhibits the release of oxytocin. Negative work environments make a healthy environment impossible. #Inbound14 Speaker Quotes brought to you by Fractl
  • 12. Unhealthy cultures are ones in which metrics are the predominant means of measuring performance. Endorphins and dopamine are the selfish chemicals, which need to be balanced by the selfless chemicals serotonin and oxytocin. #Inbound14 Speaker Quotes brought to you by Fractl
  • 13. When someone is willing to sacrifice for us, we work extra hard because on a biological level, we want to make them proud. If they didn’t give a chance for us to fail, we wouldn’t work as hard because we’re social animals. We want to make good on the sacrifice. #Inbound14 Speaker Quotes brought to you by Fractl
  • 14. Even though, intellectually, we want to align ourselves with the best, as social animals, we don’t want to be around people who are selfishly driven. We want to be around people who are selflessly driven. #Inbound14 Speaker Quotes brought to you by Fractl
  • 15. A leader would never say, “Give me a reason to trust you.” That’s why we call them leaders, because they go first. #Inbound14 Speaker Quotes brought to you by Fractl
  • 16. Great leaders sacrifice the numbers to save the people, because when push comes to shove, numbers won’t save you, people will. #Inbound14 Speaker Quotes brought to you by Fractl
  • 17. We reinforce trust with physical contact. That’s why your hand is a magical thing in business. #Inbound14 Speaker Quotes brought to you by Fractl
  • 18. You think business is about contracts – it isn’t. It's about human beings looking for others around which they can feel safe. #Inbound14 Speaker Quotes brought to you by Fractl
  • 19. Email thank you messages don’t work because they're too easy; rather, three days later if you send a hand written message with the exact same words, that will make the person feel better – it takes time and energy. #Inbound14 Speaker Quotes brought to you by Fractl
  • 20. “The responsibility of leadership is not to come up with all the ideas but to create an environment in which great ideas can thrive.” – Sinek #Inbound14 Speaker Quotes brought to you by Fractl