Social Media Job Search
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Presentation to Career Connectors event in Phoneix, AZ.
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Social Media Job Search
- 1. Social Media Your Job Search Secret Weapon Carl B. Forkner, Ph.D.
- 2. What is Social Media ?
- 3. What is Social Media ? FACEBOOK TWITTER GOOGLE+ PINTEREST LINKEDIN INSTAGRAM YOUTUBE
- 5. Who is on Social Media?
- 6. Who is on Mobile Social Media?
- 7. 2 332 M users 4 284 M users 3 300 M users 5 70 M users 1st 1.35 B users Number of ACTIVE Users on the most popular sites 2015 Data
- 8. 2015 Data 2 135 M (40%) users 1st 864 M (64%) users 4 66 M (22%) users 5 36 M (51%) users Number of DAILY Individual Users on the most popular sites 3 100 M (35%) users
- 9. Who is on Social Media?
- 10. Do I need an online presence? 90% of HIRING MANAGERS and job recruiters review online information about job applicants before making a hiring decision. Of those, over 70% said that they rejected candidates based on information that they found—or didn’t find—online.
- 11. What do “they” think? 86% of employers think candidates should take at least one action to make their profiles more employer-friendly. 60% of recruiters think candidates should take steps to hide personal pictures. (Only 51% do) 56% of employers believe you should delete objectionable wall posts - even if you didn’t write them. Anonymous July 15 XXXX this so called legal system! Serve and Protect my XXXXX XXX! 36% of employers think candidates should omit political/religious views from their profiles. (Comment on the Barack Obama FB page) If you wanted to work for "us, the people", why do you continue to place fundraisers ahead of real issues. You couldn't even visit the border in Texas and see the travesty yourself. Instead you hide behind speeches that say one thing yet you do nothing. IMPEACH! 86% 60% 56% 36%
- 12. What makes you a good prospect? Over 20% of HR Managers said they found something to convince them to hire an individual! 57% Candidate conveyed a professional image 50% Got a good feel for the candidate’s personality 50% Candidate was well- rounded, showed a wide range of interests 49% Candidate’s background information supported professional qualifications 46% Candidate was creative 43% Great communications skills
- 13. What makes you a bad prospect? Over half of HR Managers said they also found something to convince them NOT to hire an individual! 50% Candidate posted provocative or Inappropriate photos or information 33% Candidate badmouthed previous employer 28% Candidate made discriminatory remarks on race, gender, religion, etc. 48% There was info about drinking or using drugs 30% Candidate had poor communication skills 24% Candidate lied about qualifications
- 14. There is only one question… Why are you not on Social Media?
- 15. What is Social Media ? FACEBOOK TWITTER GOOGLE+ PINTEREST LINKEDIN INSTAGRAM YOUTUBE
- 16. Employers Preferred Sites? 45% of companies use Twitter to find talent 50% of companies use Facebook to find talent 80% of companies use LinkedIn to find talent 93% of recruiters actively use LinkedIn to source new employees for client companies
- 17. Recruiters vs. Job Seekers 93% 38% 66% 52% 54% 34% Recruiters Career-Seekers 55%
- 18. FACEBOOK • How many of you are on Facebook? • How many of you knew before today that you can find jobs on Facebook? • Yes – YOU CAN!
- 19. Finding jobs on Facebook You can use the Facebook Search Window much like you use Google Search!
- 20. Finding jobs on Facebook Search for a particular company in Facebook. Look for a “careers” or “jobs” link
- 21. Getting to the position info This one is listed for Phoenix!
- 23. A sad Facebook fact • Many companies have a Facebook Company Page that sits online un- or under-utilized. • That means THEY are missing a potential employee market, and… • …YOU are missing potential job-seeking resources. • It is a sad lose-lose situation…
- 24. LinkedIn – Professional Networks • Six Critical Profile Components – Name, Headline, Industry, & Location – Professional Photograph – Summary – Current & Previous Work Experience – Education & Skills – Connections (50+) • Search for jobs • Network for jobs
- 25. Finding the Right Companies Select “Companies” from the “Interests” Menu Type in a Company Name or Industry
- 26. Finding the Right Companies Matching Company Profiles Matching Company Options Matching Company Groups Current Employees Past Employees Job Postings
- 27. Following Companies Company News Who You Know Click to Follow Company Profile Click to See Jobs
- 28. Job Postings at Target Companies Job Postings!
- 29. Job Postings at Target Companies Job Posting # Applicants so far Job Description Requirements
- 30. Begin a Targeted Network • Identify and send a connection request to people in companies you targeted for your career.
- 31. Begin a Targeted Network • Note the potential connections and what positions they hold in the company… 1. Select contacts based on your skill set 2. Connecting with HR & Recruiters may link you into the company better… Recruiter Specific Field of Focus
- 32. Introductions • Some people on LinkedIn do not allow people not already at least a 2nd level contact to request to connect directly. • Introductions allow your contacts to “introduce” you to another person. This is also good if you want to contact with a senior HR or Hiring Manager—it is best to go through a contact you both already know, much like having a company employee hand your resume to the Hiring Manager or HR…
- 33. Introductions • Search for a contact’s name • When you open the person’s profile, scroll down until you see how you are connected in the right-hand column. YOU are Here… Contacts who may Introduce You Target Contact
- 34. Twitter • Remember the secret weapon for searching Social Media? • Hashtags allow you to search through Social Media by Category! • Caution: Hashtags are only as good as the person assigning the hashtag… Spelling, miscategorization, etc… • BUT… Hashtags work to search on ALL popular Social Media! Hashtags! #
- 35. Twitter job search varieties
- 36. Twitter job search varieties
- 37. So… What if you already know the type of job you are looking for? What if you could avoid sifting through all the other jobs to find your niche? Then you should try TweetChat!
- 38. Tweetchat.com • Allows you to follow specific #Hashtags as people post messages tagged with them. • You can also join in the conversation much like a chat room format focused on that #Hashtag.
- 39. Tweetchat.com • 15 seconds later, an alert popped up that 3 more posts had been made for #jobs…
- 40. Tweetchat.com You can block irrelevant posters (based on your job search criteria) You can highlight postings of interest so you.
- 42. www.tweetmyjobs.com TweetMyJobs.com DOES NOT require you to have a Twitter account!
- 43. Let’s look at one more: Google+ GOOGLE+ 1.6 Billion users 53% positive 45% are active users
- 44. Google+
- 45. Google • What happens if you search for “Employment” on Google?
- 46. Google • What happens if you search for “#employment” on Google? Social Media Focus in the Search…
- 47. But… That’s not all! You can also find jobs on:
- 48. But… That’s not all!
- 49. Do you know about this one? …and your town!
- 50. Nextdoor – Focused on Your Local Area
- 51. What next?
- 52. Get Up, Get Out, Get Going! • The computer can only take you so far… • Get out and take a first-hand look at your target companies – You may be able to get a brief tour through a connection! • Networking opportunities abound in the Phoenix Metro area!
- 53. Networking Opportunities Google Search is Your Friend…
- 57. Networking Opportunities http://www.executivesnetwork.com/ (This group is for Director-level positions and above)
- 58. Carl.Forkner@DWWTC.com Carl B. Forkner, Ph.D. Wrap-Up: Discussion and Q&A Period