First Published : December 2012
Mobile Social Intelligence Report
Author : Benjamin Wayne
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While all attempts have been made to provide effective, verifiable information in this report, neither
the Author nor Publisher assumes any responsibility for an form of errors , inaccuracies, or
omissions, particularly in light of the rapidly changing nature of the internet and mobile technologies.
While the publisher and author have used their best efforts in preparing this report , they do not
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Mobile Social Synergy
Making th he move into o Mobile marketing and So ocial Networking
We Now L Live in a world that is alwa ays on the Go o all thanks to o the advent o of new techno ologies which h
has equip pped us with t the ability to communicate e from anywh here, anytime e and anyplac ce.
There is no question hat our World needs for Mobile Social and Location integration is rapidly
progressin and is definitely asegm mented niche that it is wor rthy of consid deration for businesses nd
an
marketers as an fast expanding enntity with far increasingly globalized each re
The numb ber of mobile users contin nues to grow and the mob bile phone is quickly beco oming the
fo
most esse ential tool or managing your social pr rofile . It is estimated tha by the year 2014, phone
internet usage will surpass that of traditional desktops laptop ps,
As the pootential target consumer market and customer base will be trans sitioning to mobile
platform f for World Wide Web access, it has also o become cr rucial for your r businesses to anticipate
this convergence of te echnology nd build a mo obile presence in order to benefit from its
an
effectiven ness and pop pularity

Mobile In nsights
ce
Mobile Marketing has been made popular wit th featured ell phone sin nce early year 2000
where wh hile the social networking services has recently rag ges on with more than 1.3 billion active
users of Facebook , Weibo, Twitter and LinkedIn combined.
Market in nsights of Mob bile technology taking on the World has started t the transition ning of major r
social networking plat tform to mob bile technolo ogy , that ev ven Facebook has gone mo obile and mos st
social med dia giants beg gin to recogn nize and cater r to today ev ver‐present re eality where the mobile
al es nt
and socia media tech hnology has embarked on several type of differen platforms , ranging from
the SMS text technolo ogy ‐ all the way to full‐ fledged mobile apps , mobile advertisem ment , mobile
ready vide eo and comm mercials
The powe er of social mo obile marketi ing lies in the fact that more and more people are ac ccessing the
internet through their cell phones r rather than an ny other device. This is ma ainly due to th he fact that
es sm
cell phone have evolv ved tremendo ously and can be basically likened to mall computer rs. In addition n,
more and more websit tes are adapting to this by y making their r content mob bile‐friendly.
To help yo ou understand the big pict ture, here are e a few intere esting statistic cs
•More than 86% of Am mericans are cell phone wners. ow
•An avera age of 5 billion text messag ges per day, d delivered.
•Giant corporations including but not limited to Ford, Pepsi, Starbucks and Burger King all have thei ir
mobile marketing campaigns.
•Visa and Paypal are e expanding its E‐wallet services and challenging rivals s with their new in‐store
payment system, as th company broadens their services to the retail sto ores industry also with
he
mobile technology
• Mobile fundraising will be anothe new way of giving donation
er

As you can see, cell phones are becoming increa asingly import tant in people e's lives, and as it happens s,
er
they are an excellent way to reach out to a enor rmous numbe of people.
They open n your brand and business s to a whole n new and unex xploited mark ket which is o only waiting to o
be tapped d into, and that's precisely y what most p people are going to do in the near futur re. If what you
are lookin ng to do is inc crease your brand's exposu ure and have the opportun nity to marke et yourself to
millions o of new potent tial customers s, then you sh hould get into o Mobile Soci ial Media ma arketing
et
straight way; a marke stays untap pped for only so long.
Today’s Mobile Marke eting Trends
The mobile social media outlook is positive.
With pred diction that th here is a high possibility th hat the rate of Mobileovertaking traditional PC
Internet a access in the n next few year rs.Simple mat th tells marke eters that abu undant of opp portunities
exist within all this Go Mobile techn nology to present media ads to the righ ht audience at t the right
time
Besides th he cost of telc cos mobile plan, virtually e everyone will have access to almost fre ee text
messaging capabilities from newer application like ‐ Whatap pps and man other new mobile
ny
marketing g trends wit th use of dev vices like the smartphone es and PC tab blet introduci ing new
applicatio on , like the Mobile apps, , LBS and QR codes therefore boosting the industr ry with
multiple benefits as su they serve more than just mobile customer but also provide new
uch
marketing g element for r brands and r retailing business to inter ract with cus stomers to in ncrease their
businesse es both in exp posure and profits.
Social net tworking with h mobile application will c continue to b be one of the demands tha at mobile
consumer rs are seeking g to accommo odate ,their e easy access to o friends in ad dditions to status updates s ,
watching video or TV programmes s, online shop pping and twe eets, will all plays an imp portant roles i in
part of their daily chor res . Among all,social gam ming is anothe erinteresting aspectof mo obile ng
marketin
which has taken flight t, as proven b by the global p phenomenon n of top game es application n ,like the
Angry Bird ds Game. On nline app stores has since been enjoyin ng billions of o online sales just from
mobile ga ames downloa ad alone

Furthermore, more location‐based services (LBS ) platform are being introduced and d marketing
campaign ns using both mobile coup pons and QR codes will be easier implemented , tr ranslating into o
more ven nue search tra affic for retails and shop establishmen nts
Connecte ed Devices
The Big Pa aradigm shift has happen ned already ,connected devices are oing to becom increasingly
se
important to brands’ mobile strate egy with the biggest growt th in the area of mobile earch ,as mor re
customer uses their ph hone for engagement and d to locate p products or su ubject of their interest.
As smartp phone and Pc c tablet are becoming mor re and more p popular , the industry will see an
increased opportunity y for rich crea ative media a as the industr ry adopts the em and mor re new
developm ments will be invested into new increm mental innov vation for ded dicated applic cation that
increase social consum mer engagem ment via mob bile
Continued d development may focus s on target ad dvertising solution for beh havioural targ geting and
ensuring ads that are sent are cont textually rele evant to consu umer based on customer choice
Tablet P PCs
Sm
Today there is Not One Manufac cturer that dominates the field of table PCs and martphone ,
meaning that the industry being g flooded with h a wider ran nge assortmen nt of Mobile i internet
enabled d device with h different operation syste em ranging fr rom android , IOS , windo ows, Linux
etc
st
Tablet PCs offer mos of the bene efits of a lapto op computer without as many of the dr rawbacks. It is
an usefu ul tool to bro owse the inte ernet, create d documents, take pictures, send informa ation and dat ta
via ema ail, put on pre esentations nd much, much more. The ey
an simply mak ke life easier, And with new
applicat tions like thos se from Ama azon ,itunes a and googleplay and other rs, user can even access
your ow home PC Desktop on he go from our tablet com mputer throug gh cloud com mputing
wn th yo
through h site like Dr ropbox .

With martphones and PC tablet , video with the similar pr roperties as the television programmes
with dr riven sight , s sound ,motion n and screen will still con ntinue to enga age consumers, and it has
ne .W
also gon mobile When being ac ccessed and played on a personal mob bile device ,they offer an
extreme ely powerful and direct co onnection to the individua al which gives s off an imme ersive
experience to the co onsumer (a direct approach h). Mobile vid deo can be co onsumed thro oughout the
day,any ytime , anywh here ,why trav velling or jus st waiting in lines , and Mo obile video ad d network will l
work with brands to aggregate reach to ensure their ads will play on all video ena abled mobile
device .

Mobiles Go Social
Undoubte edly, Social media is HOT! Facebook has been at the forefront and like many social
networkin ng sites has beenexperienc cing explosiv ve growth , earning high r roller ads turn nover since.It t
therefore kicks in the very need fo or a social str rategy whic ch has to fit to the Mobile ‘s
rage .This convergence has to be re time as here are billio ons of conversations going on right now
eal th w.
co
Social media and mob bile are both more than just trends . While Social me edia sites ome and go ,
the pheno omenon of so ocializing online will hot u up further wi ith Mobile int tegration . Re ecent market t
as
survey ha derived hat 91% of mobile interne access by subscribers is to socialize compared to
79% who o connect wit th friends wit th using the d desktop .
Mobile us sage will ther refore keep increasing an nd businesses s should brain nstorm and le earn how to
harness th power of this perfect match with developing mo obile‐social nspired camp paign that
he
translate into sales .
Listen an Learn from Mobile Soc cial media Ge it Done RI IGHT!
nd et
Capitalize e on social customer engag gement with h Mobile soc cial Media experience, use e your ability
to listen a and truly und derstand the needs of you ur consumers . Nowadays Marketers ne eed to know
what their customers want in order to be able to craft out some social media offerings or
campaign that are spe ecifically tailored to –“ wh ho their cus stomers really are , feel to enjoy wha at
they like doing and f find out where they like t to hang out ” plus finally “ how we sh hould go
about making it – or How to make the Sales ha appen” and create the ngagements that exploit
that funct tionality.Skipp ping this critic cal step will r result in camp paigns riddled d with poor co onversion
rates, opt t‐outs and being pass on as a fad .

Location b based Service es
so st
Mobile ocial media with geolocat tion applicatio on is also cat tching on fas an d is bringing the
gy
technolog to the next level , and typically wireless carriers clearly have several advantages that
benefits b both advertise er and subscriber .Among g the two popular mobile e social media a sites includ de
Gowalla and Foursquare , and eve en leading soc cial networkin ng application n like Twitte er and
Facebook k have also int tegrated location‐ based e elements into their platfor rm with locat tion based
advertisin ng . One of the major features provide ed by such loc cation based applications is the
ay
pheonomenal growth of “ check – in “ games . Such games works in a wa that encourage users to
fr
report the eir location requently for a variety of motivating rew wards such as Virtual bonuses
In bold tru uth , mobile location based services provide an effe ective geoloc cation marke eting tool as it t
tim
combines the exact loc cation and meof the day with a device that is pers sonal to the owner of the
th th
device hus providing advertiser he most refined targeted means to dire ect approach to the user .
It is a One e –on‐one for rm of advertis sement , anyt time ,anywhe ere to an y ind dividual with a Mobile
enabled in nternet devic ce ,and this fo orm of advert tisement is va astly superior r to other ma arketing
method available .
The Smar rtphone Revo olution
Recent Sm th
martphone’s Sales Statistics confirm he explosive growth and us sage of mobil le application ns
over the past few year rs especially for top major platforms with the follow wing leading Operating
Systems e especially for r iPhone, And droid, BlackBe erry and Wind dows
Almost 70 0 % of smartp phone owners s have downloaded apps o on their devic ce since their initial
purchase . Usually Free Apps are most appreciat ted but usual lly will come with adverti isements
as part of their purcha ase package and it has be een bringing in good advertisement fee with major
mobile pu ublishers.

The growt th and sales of downloada able apps in expected to reach 70 billio on worldwide in 2015, at
which the e app revenue will easily s surpass above e $30 billion. This Sales fi igure for dig gital
Applicatio on media pro oducts itself is very alarm ming and is an important point for con nsideration
for mobile e marketers that is if the mobile appli ications secto or with down nload holds c consistent
with this figure then average ever ry marketers will need to consider fre equent creatio on of useful
app exper riences to eng gage your mo ost valuable c customers for r every new campaign . Mo ost of the
Apps dow wnloaded are smaller plug‐in apps of major Social networking sites like Twitter mobile
and Faceb book mobile of which mo ost consumers used with their desktop , and typica ally most of
them has been conver rted to be mo obile friendly ,which now keeps every ybody in con ntact with the
handy mo obile .
Based on each mobile apps sale’s statistic with its technical specification of the app p’s capacity
and function, its deriv ved sales figures will prov vide knowled dge feedback on the app users
behaviour rs , and prefe erence and pr rovides marketers the feedback data with fullon optio ability to
push specific products in a more targeted and meaningful way. This effe ective option to push
notificatio ons to your us sers will be a wonderful effective sup pporting tool l for mobile a application
marketing , while more traditional method does not provide .

Conclusion
Given the Device Boom that spurs new media developmentwith new technologies and marketing
investments that has brought on the ultimate entertainment spending.This is driving the new
world economy into another frenzy era, the best example could be derived from m.youtube who
has more than 400 million videos watched on mobile devices every day. The m.youtube.com is the
#2 video‐viewing website in the world. (Right after YouTube itself.) It's the better way to reach
consumers as m.youtube provide the power of sight ,sound and motion and also gross the best
value for their mobile ads for their customer.

as
The New Mobile and Social media Synergy ha arrived with new challe enges and opportunities
and one thing is defin nite that is Mobile withS Social media is poised to revolutionize the way
organizations deliver, c consume, and d disseminate e on informa ation. The co onvergence o of mobile
technolog gy with Social Networking are empowe ering more an nd more people to make r real‐time
cu
decisions. Users can ommunicate with decision groups or ustomers wh hile surfing through
relevant u useful data on their handh held devices a and convertin ng them to re each an actionable insight
that supp port to rapid decision‐mak king which is s key to impro oving the prof fitability of bu usiness
nowadays s.
In today’s s fast‐changin ng, competitiv ve business e environment, with Mobile e Social Syner rgy decision
makers no ow have the p power to mak ke these decisions immediately.
al
Mobile Social Media Com mmerce is Growing Extraord dinary Fa ast : Socia
Media + Mobile Marketing Creates Market Opportun nities
By 2016 ,Mobile Social Media will be worth above $ 150 billio on
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Envision the Power of Mobile Social Media in Social Customer Engagement
will reveals the main trends to help all businesses to understand the growth trends that is
happening today around the World including for China and formulate the right strategy to
help you get more customer and grow your revenues using these latest technologies .It
identifies key issues and opportunities as mobile commerce and social networking merge. It also
evaluates potential future mobile social commerce applications.
Discover ;
How businesses are leveraging with Smartphone and their Mobility Power
How The Chinese Mobile Social Landscape is different from The Western Worlds
How the Smartphone and Tablet are redefining the role of Marketers to follow the GO Mobile
trends
Expose to the New Location Based Marketing Technology and its effectiveness in Mobile Marketing
How marketers are using New Mobile Social Networking sites to connect through customers using
Mobility and the Cloud to navigate in both the Real and Virtual World