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The Languageof Discovery#UXLX#languageofdiscovery
Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe
designed manydiscovery solutions
discovery is...?
more thanvisualization
not just search
DiscoveryAct or experience of seeing, finding,learning, or solving something.Something seen, found, learned, or solved.
search                                    prediction         visualization                         analysis
discovery ismaking sense of the world search                                     prediction          visualization        ...
InsightGrasping or understanding meaning,significance, and/or a solution.A valuable change in perspective or understandingt...
Welcome toThe Age of Insight
“In the next tenyears, digital dataalone is expectedto grow 44 times.By 2020, therewill be 4 billionpeople onlinecreating ...
Volume: yotta, yotta, yottaVaried data ‘materials’ social, cultural, personal, environmental, economic, scientificFull spec...
“The ability to take data - to be able to understand it, toprocess it, to extract value from it, to visualize it, tocommun...
Everything isdiscoverable
Horizon of Discoverability       future         soon         present           past
urban status http://citydashboard.org/london/
WAYWT?
social activity
influence
data journalism
‘Cliodynamics’ is atransdisciplinary area ofresearch integratinghistorical macrosociology,economic history/cliometrics, ma...
“The instability of large,complex societies is apredictable phenomenon,according to a newmathematical model thatexplores t...
“What we found are the   constants that describe   every city,” he says.   I don’t know anything   about this city or even...
cultural analytics
Everyonediscovers
ready data
viz tools
management tools
engagement models
consumer devices
“The datasexual looks a lot likeyou and me, but what’s different istheir preoccupation with personaldata.They are relentle...
Discovery is the leadingemerging interaction categoryof the Age of Insight
mediated sense making
As I was waiting for a table at alocal restaurant the other day, Iflipped through a couple of thefree classified papers.I wa...
Complex ecosystems: multi-channel experiences                              everyware                             environme...
How to design discoveryexperiences...?
Need & context vary wildly    Patterns of form    are inadequate.
Task patterns = vague...
Activity Centered Design
The Language of Discovery:A concrete descriptive language forhuman discovery activity in diversecontexts.A simple and cons...
Leverages what is commonin human discovery.Allows for what varies incontexts of discovery
Enables understanding ofdiscovery needs and context
Generative tool for discoverycapability and experience
works like musical notes
grammaticalstructure & behavior
visual grammars
activity grammars
Research-based
scenario analysis
Call Centers &               Maintenance        Data Quality &           Knowledge                    Repair &           G...
User Scenarios“Understand the quality performance of a part and module set inmanufacturing and the field so that I can dete...
DISCOVERY   S
Literary Modes“a broad, but identifiable literary method, mood, or manner, that is not tied exclusively to a particular    ...
ArgumentationThe purpose of argumentation (also called persuasive writing) is to prove the validityof an idea, or point of...
Discovery Modes“a broad, but identifiable discovery activity that is   not tied exclusively to a particular context or     ...
MODE
Identifying Modes“Understand the quality performance of a part and module set in manufacturingand the field so that I can d...
Comprehending‘To generate insight by understanding the nature ormeaning of an item or data set’e.g. “I need to analyze and...
Identifying Modes“I need visibility into the parts my colleagues are using globally in order to find thebest part possible ...
Exploring‘To proactively investigate or examine an item or data setfor the purpose of serendipitous knowledge discovery’e....
Modes are the verbs ofdiscovery scenarios.
You can explore:peopleplaceseventsobjectsdatatopics...?
Explore   something   to...   result or goal. verb      object               predicate
Locate             Verify             Monitor             Compare9 distinct   Comprehendmodes        Explore             A...
Modes seem to beinternalized & common.
domain independent             scale independent             structurally consistent             semantically distincteach...
you said theywork like music?
Chains &Sequences
scenario analysis: multiple /sequential modes
1. Replace a problematic part   (from sourcing, cost or technical   perspective)2. ...with an equivalent or better   part3...
1. Replace a problematic part                                       Analyze   (from sourcing, cost or technical   perspect...
Comparison–driven Search1. Replace a problematic part                                       Analyze   (from sourcing, cost...
1. Analyze2. and understand gaps between   current cost of commodity3. versus best in class   manufacturing costs.
1. Analyze                                 Analyze2. and understand gaps between   current cost of commodity              ...
Comparison–driven Search1. Analyze                                 Analyze2. and understand gaps between   current cost of...
recognizable mode chains
Comparison-     Analyze    Compare      Evaluatedriven SearchExploration-                Explore     Analyze     Evaluated...
Comparison–driven Search    Analyze                                      Compare                                          ...
Strategic Oversight    Monitor                                        Analyze                                        Evalu...
Exploration-driven Search    Explore                                      Analyze                                        E...
Strategic Insight    Analyze                                  Comprehend                                           Evaluat...
Comparison–driven Synthesis    Analyze                                    Compare                                       Sy...
Mode Networks               VerifyAnalyze     Comprehend    Synthesize             Compare       EvaluateMonitor       Ana...
Mode
When I use the tool, I can...       Monitor...currently popular colors over usefulintervals        Explore...currently pop...
As a user, I can...     Analyze     1. Analyze the popularity                    and importance of colors                 ...
As a reader, I can...  Monitor...articles to see what is new andavailable.   Explore...available articles and topics toide...
As a reader, I can...     Analyze        1. Analyze events and topics                       using the data and tools      ...
As a reader, I get...     Analyze       1. Analyze the causes,                      participants and events of            ...
My twitter home page allows me to...   Monitor...the tweets of people I follow, myfollowers, community interactions.    Ex...
The profile snapshot lets me...  Evaluate...the author of a tweet to decide if Iam interested in them   Locate...the profile...
A twitter profile page lets me...    Explore...the authors profile to learn moreabout them   Evaluate...their activity, foll...
Twitter Profile viewers can...     Explore       1. Explore the author’s                      profile, activity and        ...
MICRO view - visual artdata: 25 canonical paintings representingtransition from realism to modernism,1849-1916
Strategic     Analyze   Comprehend    EvaluateInsightComparative   Analyze    Compare     SynthesizeSynthesis
Strategic   Analyze   Comprehend   EvaluateInsight
Analyze                                              Synthesize                          Explore                          ...
Comparative   Analyze   Compare   SynthesizeSynthesis
Using the language
To inform the core principles for the user            experience of the product            To coordinate the design of pro...
To guide the deployment of the product as             part of a solution for customerssolution          identifying needs ...
Mode-based design
application   Supply Chain Planning and Managementtemplate
Role / Persona                                    Scenarios & Goals                      • Create and update accurate fore...
Role / Persona                                      Modes & Mode Chains                      Planners needing to create ne...
Role / Persona                                            Chains & Sequences                      Planners will follow the...
Application Structure3 screen typeseach composed of defined components  visualization, navigation, tabular data,  search, c...
Dashboard Screen TypeThe Dashboard screen is designed primarily to enable theStrategic Oversight (Monitor-Analyze-Evaluate...
Trends Screen TypePlanning teams use the Trends screen to explore and understand thestate of the supply chain, and the acc...
Analysis Screen TypeThe Summary and Analysis screen is designed to support the StrategicInsight (Analyze-Comprehend-Evalua...
Groups &Collaboration
Discovery Profile                                Data ScienceLocate                             TeamVerifyMonitorCompareCom...
Collaborative Discovery              Data Science   Data Science   Data Science                 Team           Team       ...
Analysis ClusterDiscovery Capability Model Locate Verify Monitor Compare Comprehend Explore Analyze Evaluate Synthesize
Language of DiscoveryReferences & Resources
ResourcesThe sensemaking process and leverage points for analyst technology as identified through cognitive taskanalysis, P...
ResourcesCool, C. & Belkin, N. 2002. A classification of interactions with information. In H. Bruce (Ed.), EmergingFramewor...
Language of DiscoveryMode Definitions
Comprehending‘To generate insight by understanding the nature ormeaning of an item or data set’e.g. “I need to analyze and...
Comparing‘To examine two or more items to identify similarities anddifferences’e.g. “I need to compare our module set tear...
Exploring‘To proactively investigate or examine an item or data setfor the purpose of serendipitous knowledge discovery’e....
Locating‘To find a specific (possibly known) item’e.g. “I need to find a new part with particular technical attributes and...
Verifying‘To confirm or substantiate that an item or set of itemsmeets some specific criterion’e.g. “How can I determine i...
Monitoring‘To maintain awareness of the status of an item or data setfor purposes of management or control’e.g. “I need to...
Analyzing‘To critically examine the detail of an item or data set toidentify patterns & relationships’e.g. “I need to know...
Evaluating‘To use judgement to determine the significance or valueof an item or data set with respect to a specific benchm...
Synthesizing‘To generate or communicate insight by integrating diverseinputs to create a novel artifact or composite view’...
Language of DiscoveryMode Chains & Sequences
Comparison–driven Search    Analyze                                      Compare                                          ...
Strategic Oversight    Monitor                                        Analyze                                        Evalu...
Exploration-driven Search    Explore                                      Analyze                                        E...
Strategic Insight    Analyze                                  Comprehend                                           Evaluat...
Comparative Synthesis    Analyze                                    Compare                                       Synthesi...
Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe
Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe
Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe
Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe
Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe
Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe
Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe
Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe
Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe
Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe
Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe
Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe
Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe
Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe
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Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe The Language of Discovery: Designing Big Data Interactions

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Joe LamantiaUX Lead: Discovery ProductsOracle@moJoeJoeLamantia.comJoe.Lamantia@oracle.comhttp://slideshare.net/mojoe

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