6. And many business owners have
all the pieces of the puzzle for a
powerful online marketing strategy
but haven’t put it all together yet
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7. And, let’s face it, the options are
overwhelming and we are often faced
with conflicting advice on which
social media platforms we should be on
whether to blog or not
how to build our client base
and so on
8. So, before you leap into the nitty-gritty
of your online marketing consider the
first of
3 Golden Rules to optimise your
online presence
14. If so, you want to position yourself
as the go to person in your niche
15. You’ll need to spend time building up
your credentials, creating an active
and engaged community and getting
noticed by influencers in your field
16. You online marketing strategy
might include starting
a LinkedIn or Meetup group
hosting webinars and hangouts
or starting a Google plus
community
18. If you run an online business you may
want to remain under the radar in which
case you’ll focus on building
a sales funnel
writing excellent sales copy
and keeping up with the latest
product launches
20. Social media is an excellent way
to generate leads for your
business and build your list
21. Then you can rely on your autoresponder series, and blog, to
communicate regularly with your list
and convert prospects into customers
22. Perhaps your goal is to find Joint
Venture partners and to connect
with key influencers in your
industry
23. Hop on over to Twitter and join the
hashtag party and leverage LinkedIn
to make those important connections
24. If you’re running a side business or
want to make some quick cash you
might be selling through an
established ecommerce site such as
Ebay, Etsy or Amazon
25. In which case, Pinterest might
compliment what you’re doing and offer
an alternative way to promote your
clothing line or hand-made jewellery to
a new audience
26. Decide what your primary motivation is
so you can laser target your online
marketing and spend your time and
efforts on those activities that give you
the best results