1. Microfinance Opportunities
Global Youth Enterprise Conference 2009
September 29, 2009 1

2. The curriculum development
process
Market Research Module
in Kenya with Module Design Pilot Test Module
Binti Pamoja in Kenya Refinement
Market Research Cross Test
Cross Test
in Bolivia, Nepal in Bolivia, Nepal Finalize Generic
Meeting in
Peru and Peru and Module
Bolivia
Morocco Morocco
September 29, 2009 2

3. Current and Desired KSAs and Behaviors
PRESENT/CURRENT FUTURE/DESIRED
FINANCIAL EDUCATION
• Plan only for their most • Set financial goals
immediate needs
• Do not save regularly • Save regularly
• Do not believe banks would • Have confidence to use
serve them banks
September 29, 2009 3

4. WWB & XacBank – Mongolia
September 29, 2009 4

5. ADOPEM – Dominican Republic
• Demand and industry research –
summer 2009
• Curriculum design / adaptation –
ongoing
• Pilot testing – October 2009 (tentative)
September 29, 2009 5

6. CARE Burundi
September 29, 2009 6

7. Preliminary Results & Findings
• Assessment of interests and financial
literacy levels
• Capacity building of local partners
• Financial education design and
adaptation
• Understanding of local landscape
September 29, 2009 7

8. Lessons Learned
Through market research, we can:
• Better understand target group
• Introduce new activities (like FE)
• Understand the role of the family
September 29, 2009 8

9. Next Steps
• Further refinement of tools
• New tools to be developed for:
o Radio
o Rural populations
September 29, 2009 9