3. Mobile Friendliness A Ranking
Criteria!
• Around 60% of Google’s searches are
conducted on Mobile Phones
• The sales of mobile phones has
outnumbered the sales of desktop and
Laptops
• Responsive web design has made usage of
mobile easier
Why?
4. Will Desktop Rankings be affected?
• It is predicted that Desktop and Mobile
rankings will be separate
• But a significant decrease in Mobile traffic
can be observed if you do not update your webs
in time!
5. Some things to keep in mind
• This update will also be a significant one
and those who can direct their mobile
traffic can take good advantage of it!
• The algorithm will be directed to
individual pages of the website
• The pages will be picked up in real time so
regular updates are recommended
6. Determining if Your Site is Mobile –
Friendly
• Go to Mobile- Friendly Test on the developer
page of Google
• Enter URL of your website and see the
results!