11. Oreo Brand Trivia in New Game
Trivia Crack Kingdoms
Brand content that increases
Engagement with Gamification Awards
Lacta Mobile In-Store Experience
Geotargeting + Photo Scanning to
increase category ”See”
Tang value proposition via online video
Using new Facebook Slideshow for Feature Phones
Key tech for emerging markets – low wi fi quality
Some examples of Digital Accelerator Beta Cases
Beta Results
• Strong engagement :
• 230K players
• Reach of 42% of monthly
average players
• High Engagement over 10 x
time vs average tvc
Beta Results
• Increased traffic to chocolate aisle
• 4 x Increased Category ”See”
Beta Results
• Brand Ad recall +15pp
• Message Association +8pp
• TOM Tang +5pp, Del Valle -4pp, Coke -1pp
13. P@S
‘We know that personalization can deliver five to eight times the ROI on
marketing spend, and can lift sales by 10% or more’
Personalizing at scale, McKinsey & Company