Twitter ads are becoming more popular and competitive with other social media advertising platforms. Businesses can benefit from Twitter ads by reaching a broad global audience of over a billion active users. Twitter ads are also cost-effective for small businesses and provide analytics to monitor ad performance. The Twitter Ads API further helps businesses target specific users based on their tweets.

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 Financial-way  01/05/2015  Comments O
The Power Behind Twitter Ads
Twitter ads are increasing by the day competing with ads in other
social media sites such as Facebook, Google+ and YouTube. While
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these sites are incomparable because of their distinct
characteristics, they are also competing to sponsor the ads of
businesses to generate revenues to maintain and grow their sites.
Meanwhile, businesses can tap into the popular base of active
internet users that are members of these social media sites to
promote their products and services such as Twitter ads.

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Many internet users also expect social media sites to contain
various business ads expanding their options to shop and nd
the best deals.
How Twitter Ads Work
Twitter is basically a social networking site that allows people to
post their pro les and connect with other people. People express
their interests by posting “tweets” made up of a maximum of 140
characters. They can connect to other people by becoming
“followers” of other Twitter users. As followers they can view the
tweets of the person they are following into their own timelines.
They can also leave comments on the tweets on the timeline of
the person they are “following”.
Twitter also o ers options for businesses to post Twitter ads.
Businesses can tap into the Promoted Products or Small Business
Section of Twitter to avail of their services.
Why Use Twitter for Ads
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Businesses of all types can nd many bene ts in using the various
advertising platforms o ered by Twitter. First, Twitter boasts of
generating over a billion tweets in a short three days making it
one of the most active social media site. Injecting twitter ads into
these billion tweets can create a chain of healthy conversation
about products and services much like the ripple e ect stirred by
a single pebble. Businesses can distribute their ads to a broad
audience in less time.
Second, Twitter also o ers insights about the target market and
competitors of businesses. Twitter has become a center where
people share their interests, hobbies and activities. Businesses
can use these insights to be able to plan and create e ective
Twitter ads for their target market. They will also be able to know
of the activities of their competitors.
Third, Twitter ads are very cost-e ective. They work well for small
businesses who want to make the best deal at a small nancial
investment. They could promote their products and services all
around the globe without spending much on launching
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promotions, establishing companies abroad, and maintaining
business presence in other countries.
Twitter uses analytics for businesses to monitor the performance
of their paid Twitter ads as well as non-paid Twitter activities.
Businesses can also gain data about their target market skipping
the need for in-depth research and the error of cookie clutter ads.
Twitter Ads API
Twitter ads API is another advertising platform wherein
businesses can easily feed their ads to speci cally targeted users.
Facebook earns billions from businesses through ads API. Since
Facebook also provides detailed information about the users, it is
also more speci c in feeding ads into the social media. However,
Twitter provides less information about the users. With Twitter
ads API, the ads are able to reach target users gaining accuracy
based on the tweets of users.
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