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The State of The Maker Movement in Brazil - SXSW 2015

Presentation I did at SXSW 2015 about The State of The Maker Movement in Brazil. Understand why the maker movement can be huge in Brazil, what is dragging us down and the great news on the ecosystem. Know some of the key players in the local maker scene and join the crew!

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THE STATE OF

The Maker Movement

in Brazil
Manoel Lemos
Founder @ Fazedores.com
Partner @ Redpoint e.ventures
#MakerMovBr
HI! ;-)
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
DIY electronics
& computing @ 80's
Computer
Engineering @ 90's
SUPER COMPUTING
UNIX ADMIN
WEBMASTER
Serial Entrepreneur
@ 2000’s
MOBILE 2000
SW FACTORY 2004
SOCIAL MEDIA 2006
Chief Digital Officer
@ 2009-2014
Angel Investor
@ 2011-2014
MEDIA & ENTERTAINMENT
Dad!
Maker & Founder

@ 2013 Venture Capitalist
@ 2014
Again!
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
The
Maker Movement

can be #huge
in Brazil
THIS IS NOT A MAKER FAIRE!
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#social #makers
IT’S A SAMBA SCHOOL WORKSHOP
#love
RIO’S CARNAVAL IS THE RESULT OF
A FULL YEAR OF MAKER’S WORK
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#social #makers #party
CAMPUS PARTY
THE GEEK’S CARNAVAL
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#techies #makers #passion

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The State of The Maker Movement in Brazil - SXSW 2015

  • 1. THE STATE OF
 The Maker Movement
 in Brazil Manoel Lemos Founder @ Fazedores.com Partner @ Redpoint e.ventures #MakerMovBr
  • 2. HI! ;-) SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 DIY electronics & computing @ 80's Computer Engineering @ 90's SUPER COMPUTING UNIX ADMIN WEBMASTER Serial Entrepreneur @ 2000’s MOBILE 2000 SW FACTORY 2004 SOCIAL MEDIA 2006 Chief Digital Officer @ 2009-2014 Angel Investor @ 2011-2014 MEDIA & ENTERTAINMENT Dad! Maker & Founder
 @ 2013 Venture Capitalist @ 2014 Again!
  • 3. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 The Maker Movement
 can be #huge in Brazil
  • 4. THIS IS NOT A MAKER FAIRE! SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 #social #makers IT’S A SAMBA SCHOOL WORKSHOP #love
  • 5. RIO’S CARNAVAL IS THE RESULT OF A FULL YEAR OF MAKER’S WORK SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 #social #makers #party
  • 6. CAMPUS PARTY THE GEEK’S CARNAVAL SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 #techies #makers #passion
  • 7. BOTTLED LIGHT BY A LOCAL GEARLOOSE SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 #local #inventors #creativity
  • 8. WE ALL LOVE AND DO GAMBIARRAS SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 #natural #tinkerers #need
  • 9. WE ALL LOVE AND DO GAMBIARRAS SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 #natural #tinkerers #need
  • 10. THE INTERNET IS A SUPER SOCIAL PHENOMENON SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 #socialize #collaborate 110M Internet Users 54% penetration 278M Mobile Connections 135% penetration 3.8h Social Media Time Spent daily 2.9MBPS Average Internet Connection Speed 6.51% Instagram Traffic 70.5M Facebook Users #4 #4 #4 #3 #2 #25
  • 11. OPEN SOURCE SOFTWARE IS LARGELY ADOPTED SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 #free #software #gov
  • 12. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Unfortunately we are not there yet!
  • 13. Dual Layer PCB
 cm2 US$0.70 US$0.08 8.75 x Raspberry Pi
 Model B+ US$80.00 US$28.30 2.82 x Cubify Cube
 3D Printer US$2,166.00 US$599.00 3.61 x iPhone 6 Plus
 128GB US$1,637.00 US$949.00 1.72 x HAVE YOU EVER HEARD ABOUT “CUSTO BRASIL” OR “BRAZIL COST”? SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
  • 14. BRAZIL IS NOT FOR BEGINNERS SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Days to open a company (full documentation) 5 to 100 Hours necessary to pay taxes 2,600 Tax rules in a year 11,500 Documents necessary to complete a home equity loan 40 Labor costs (highest in the planet) 57.56%
  • 15. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 But, there are #good_things happening in Brazil
  • 16. THE ECOSYSTEM IS EMERGING FAST e-Commerce Startup Spaces Education Content Community Events SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
  • 17. LOCAL TROUBLEMAKERS DEDICATING THEIR LIFES TO THE MAKER MOVEMENT SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Gabi Agustini Luciano Ramalho ENTREPRENEUR CNC FABLAB THINKER HACKER ARDUINO PYTHON Claudio Olmedo ACTIVIST OPEN HARDWARE Felipe “Juca” Sanches ACTIVIST 3D PRINTING RETRO COMPUTING Luis Leão MAKER INTERACTIVE ARTIST COMMUNITY LEADER Jefferson Simões
  • 18. SOME PROJECTS STARTS TO GAIN LOTS OF ATTENTION SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 XMobots Protoptimus Garagino Kit IoTMetamaquina 2 CNC Brasil INDUSTRIAL ROBOTS DRONES LOW COST ARDUINOS CNC MACHINESDEVELOPMENT KITS3D PRINTERS
  • 19. AND EVEN THE GOVERNMENT IS MAKING THEIR MOVES SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Hardware Startups 12 Open FabLabs
  • 20. HACKERSPACES, MAKERSPACES & FABLABS EXPLOSION SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 2009 2010 2011 2012 2013 2014 2015 51 36 23 10 6 11
  • 21. PEOPLE BELIEVE IT IS VERY IMPORTANT FOR THE COUNTRY SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 None Little Important Very important 74% 34% 2% 1%
  • 22. BUT… WE’RE STILL IN THE EARLY DAYS SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Not developed at all Very poorly developed Poorly developed Under development Well developed Very well developed 0% 3% 44% 23% 22% 7%
  • 23. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Every challenge is an #opportunity in a huge potential market!
  • 24. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 The
 Maker Movement
 in Brazil
 is a movement
 #in_the_making!
  • 25. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Vamos #fazer juntos!
  • 26. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Let’s #make together!
  • 27. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 Thank You! Obrigado! manoel@lemos.net manoellemos.com @mlemos
  • 28. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 JESSICA MCDONALD, DIRECTOR OF MARKETING COMMUNICATIONS
 Can Fandoms Fix Tech's Gender Gap?
 Sunday, March 15 @ 11:00AM - 12:00PM Room 6AB - Austin Convention Center NATHAN SEIDLE, CEO SPARKFUN ELECTRONICS
 Why Patents Are Killing Innovation Sunday, March 15 @ 12:30PM - 12:45PM Ballroom C - Austin Convention Center FREE & OPEN TO THE PUBLIC! Soldering Workshops
 SXCreate Tent #swags
  • 29. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 .com
  • 30. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0 References
  • 31. SOURCES • https://www.flickr.com/photos/marcosuk/3192059946 • http://www.youtube.com/watch?v=tGtJ5U_eeIU • http://www.entrecoisas.com.br/2014/08/gambiarras-made-in-brasil.html • http://somentecoisaslegais.com.br/curiosidades/7-gambiarras-mais-comuns-da-familia-brasileira • http://commons.wikimedia.org/wiki/File:Barrac%C3%A3o_da_Escola_de_Samba_de_S %C3%A3o_Paulo,_Unidos_de_S%C3%A3o_Lucas.jpg • https://www.flickr.com/photos/campuspartybrasil/16444047962 • http://www.bbc.co.uk/portuguese/noticias/2013/08/130813_lampada_garrafa_gm • https://endeavor.org.br/8-mitos-e-verdades-sobre-o-empreendedorismo-no-brasil/ • http://exame.abril.com.br/economia/noticias/brasil-lidera-ranking-de-impostos-sobre- trabalhadores • http://www.valor.com.br/empresas/3891150/prefeitura-de-spaulo-lanca-nesta-semana-edital- para-12-novos-fablab • http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/ • http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use • http://www.statista.com/statistics/272933/distribution-of-instagram-traffic-by-country/ • https://www.flickr.com/photos/laura_nk/16385001867/in/photostream/ • http://softwarelivre.org/fisl14/blog/voce-ja-acessou-nossa-galeria-de-fotos SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
  • 32. ECOSYSTEM PLAYERS, TROUBLEMAKERS AND PROJECTS • http://cncbrasil.ind.br • http://embarcados.com.br • http://fablabbrasil.org • http://fazedores.com • http://garoa.net.br • http://filipeflop.com.br • http://makers.net.br • http://olabi.co • http://robocore.net • http://iot.telefonicabeta.com/ • http://www.protoptimus.com.br/ • http://www.xmobots.com/ • http://www.labdegaragem.org/loja/garagino-4.html • http://metamaquina.com.br/ • https://www.cncbrasil.ind.br/ • https://www.linkedin.com/in/gabiagustini • http://br.linkedin.com/in/lucianoramalho/en • http://br.linkedin.com/in/luisleao/en • http://br.linkedin.com/in/claudioo/pt • http://br.linkedin.com/in/fcssanches/en • https://www.facebook.com/jeferson.simoes SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0