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Services to capitalize Social Media Marketing Website Design Google Analytics Pay-per-click Advertising Blog Monitoring
Key Performance Indicator Number of new clients gained by Ingenex Size of new clients
Main Promotional Tactic Ingenex should focus on gaining a few large corporations as clients Create personalized presentations for major companies in the hope of landing a few big clients
Tools To Implement Strategy Focus on social media sites Advertising plans for Twitter and Facebook Customized advertising plans for each potential client
Example Strategy Adidas Twitter campaign to market new shoes Promotion designed to increase product awareness on social media sites
Budget for Client Presentations A team will be required to work on each presentation Assuming an average hourly wage of $25 and a 25 hour work period 5 presentations would cost $15,625 Allocating $10,000 for travel expenses, miscellaneous costs, scheduling meetings/lunches
Budget for Smaller ScaleAdvertising Advertising will be done based on pay per click with the goal of targeting smaller clients Maximum cost per click set at $0.50 Up to 50,000 clicks for a maximum of $25,000
Final Budget Total cost of $50,625 Can be altered based on how long Ingenex would like to continue the strategy Possibility of very high revenue for a simple and low budget
Summary Main focus will be to gain a few large corporations as clients Helping large corporations promote on social media and receive feedback by monitoring blogs for them Continue to seek small scale clients for other services such as web design Quick strategy will cost a little over $50,000