3. SEVEN PRIMARY CONSUMPTION STYLES Innovators Spontaneous Self Realized Traditional Thrifty 2. Culture of people & Trends in shopping
4. ATTITUDE TOWARDS RUSSIAN BRANDS ATTITUDE TOWARDS INTERNATIONAL BRANDS PERCEPTION OF ADVERTISING IN RUSSIA CHANNELS - FAST MOVING CONSUMER GOODS AND RETAIL REGIONS VERSUS CENTERS Culture contd …
5. 3. Entire country’s purchasing power, GDP, spending habit Marketing and advertising in Russia are more important than elsewhere. Analysis of evidence gleaned over years shows that the quality of marketing and advertising is often a make-or-break thing for Russian companies.
8. X5 Retail Group is the largest retail company in Russia in terms of sales. The company uses a multi-format strategy to develop three formats simultaneously: soft discounters, supermarkets and hypermarkets. Key strategic objective is to become the main consolidator of the Russian food retail market and the absolute leader of Russian retail, able to compete with leading international chains as an equal. 5. Two of retailers activities, strategy
9. Auchan offers a very large assortment of quality goods at everyday low prices, which are the basis for its success in Russia Auchan Company controls 41 trading units in Russia. Auchan hypermarkets operate in 11 regional areas Auchan is accelerating its development : Innovative solutions Opening of hypermarkets in new cities and new countries New scopes of activity such as electronic commerce Development of private label products Auchan Group
10. growth has been experienced in every segment from discount to luxury Consumers’ increasing maturity and sophistication has stimulated the luxury sector Challenges include attaining operational effectiveness and cost reduction, shortage of good retail space, warehousing, logistics and supply chain management (and availability of specialists) Organised retail is booming due to improving living standards and Russians’ desire for more convenient stores with better prices and service. 6.Future trends projected in Russia
11. Both country are going towards Organized Retailing. People lifestyle improved and they move towards more Luxury items. In Russia already FDI is allowed and India it just to start People’s spending power is increased in both country. 7. Similarities & differences between India & Russia
12. What is the learning from Russian Retailing? What is the Major Difference between Russian & Indian retailing? 9. Question ????
