Proprietary and Confidential
Examples, case studies
PROOF of what you do uniquely well
Articulate from customer viewpoint
• Tangible benefits
Easily measured ROI?
Short Payback period?
Articulate from your viewpoint
• How repeatable, scalable it is
(leads up to how you will make money from it later)
startupsecrets.comGetting behind the Perfect Pitch 23