1. Ambassador You:
Integrating Social Media into
Business Communications

2. Why Integrate Social Media?
• Brands that are the most engaged in social
media saw their revenue grow during 2008
by 18 percent while the least engaged brands
saw losses of negative 6 percent.
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf

3. Why Integrate Social Media?
• Study Shows Small Businesses That
Blog Get 55% More Website Visitors
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-
Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ

4. The State of Social Media Q3 2011
• Social networks and blogs continue to dominate
American’s time online, now accounting for
nearly a quarter of total time spent on the
internet.
• Social media has grown rapidly – today nearly 4
in 5 active internet users visit social networks and
blogs.
• Americans spend more time on Facebook than
they do on any other U. S. website.
• Close to 40% of social media users access social
media content from a mobile phone.
http://blog.nielsen.com/nielsenwire/social/

5. Social Media Tools; How They’re Used
Connect Listen Engage Publish

6. Focus Efforts on a Few
The “Big Three”

7. Identify Your Brand
1
What is the
ONE THING
that you can
address with
authority?

8. Define Parameters
• Who will manage the community?
• Who will contribute?
• What are the rules of engagement?

9. Define S.M.A.R.T. Goals
• Specific
• Measurable
• Actionable
• Realistically high
• Time-bound

10. The Six Ways to Use Social Media
6
1. Create and Maintain
Infrastructure
2. Listen
3. Publish
4. Connect
5. Engage
6. Evaluate

11. ONE: Develop Infrastructure
• Web site
• Blog
• Both?

12. Home Base

13. TWO: Listen
• What are your customers
saying about you?
• How do you KNOW?
• How can you answer
customers’ questions
before you’re even asked?

14. TWO: Listen -- Tools
The quickest way to monitor content on the social
Web is to use a feed reader.

15. THREE: Publish
“Neither a press release nor a full-page ad in
The New York Times will boost your search
engine ratings as much as a regularly updated
blog. The shortest, cheapest, fastest and easiest
route to a prominent Google ranking is to blog
often.”
— Robert Scoble and Shel Israel
“Naked Conversations”

16. Four: Connect
• Find people like you
• Read lots of content
• Learn who makes up
your network

18. FOUR: Connect -- Facebook
1.5 million local businesses on Facebook

19. FOUR: Connect -- Twitter

20. FIVE: Engage
• Reward fans
• Be helpful
• Connect your
network
• Endorse others
• Produce frequent,
quality content
• Create meaningful,
long-lasting
relationships

21. SIX: Evaluate and Celebrate Success
• Define Goals
• Measure Progress
• Celebrate Success
https://www.google.com/analytics

22. Twitter – understand your Klout

23. The Six Ways to Use Social Media
6
1. Create and Maintain
Infrastructure
2. Listen
3. Publish
4. Connect
5. Engage
6. Evaluate

24. Questions?
Thank You!
Marijean Jaggers
mjaggers@jaggerscommunications.com
www.jaggerscommunications.com
http://www.google.com/profiles/marijean.jaggers
http://www.linkedin.com/in/marijeanjaggers
https://www.facebook.com/JaggersCommunications
www.twitter.com/Marijean