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Unlocking Network Potential (2011)

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Marc Jadoul
Marc Jadoul

"Unlocking Network Potential: Creating Value for Service Providers, Application Developers and Enterprise Users" presented at the Belgian Broadband Platform seminar in Brussels, November 2011

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UNLOCKING NETWORK POTENTIAL CREATING VALUE FOR SERVICE PROVIDERS, APPLICATION DEVELOPERS AND ENTERPRISE USERS Marc Jadoul COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
IT TAKES THREE TO TANGO smart smart smart NETWORKS APPLICATIONS DEVICES SERVICE SOFTWARE PROVIDERS DEVELOPERS END-USERS 2 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
CREATING A WIN-WIN-WIN ECOSYSTEM Communication • Collaboration • Convenience END-USERS SOFTWARE DEVELOPERS smart NETWORK • Access to network • Experience enablers • Quality • APIs • Security • Cost SERVICE PROVIDERS 3 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
END-USERS WANT (AND DESERVE) BETTER AND MORE… USER EXPERIENCE CoS levels used/wanted 100% 10% 11% 72% 90% 4% want single 80% 12% 9% sign-on 70% 20% Don't know 11% 6 or more 60% 13% 9% 5 levels frustrated with 50% 62% 14% 10% 4 levels video delays 40% 11% 3 levels and freezes 30% 2 levels 20% 37% No CoS 30% 10% willing to pay 10% 56% 0% premium for per-app 2010 2012 bandwidth control QUALITY OF SERVICE Source: Alcatel-Lucent primary research 4 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
MEETING SLA EXPECTATIONS FOR BUSINESS-CRITICAL APPLICATIONS Enterprise SLAs CLOUD SERVICE Application DELIVERY centric APPLICATION AWARENESS & Requires network ASSURANCE intelligence and efficiency to Virtual VIRTUAL meet application Private PRIVATE Network NETWORKS SLA expectations centric Service WAN provider Trusted ICT partner Provider role 5 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
EXAMPLE: BELGACOM EXPLORE http://prezi.com/ovvczjhrqgf9/explore-the-next-gen/ From transporting bits & bytes to an ” application aware ‘smart’ network Tom Wuyts, Director Product Management WAN, Internet & Security, Belgacom 6 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
PUBLIC CLOUD IS NOT GOOD ENOUGH FOR CRITICAL ENTERPRISE USE Amazon outage casts a cloud over cloud computing. — msnbc.com, 25 April 2011 ELASTICITY Availability Outage per Year FLEXIBILITY Google cloud 99.9% 8.76 hours PREDICTABILITY Amazon cloud 99.95% 4.38 hours SECURITY Carrier cloud 99.999% 5.26 minutes DYNAMIC PRICING 7 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
OPEN APIs GROWTH IS ACCELERATING Total APIs over time 3000 9 months 18 months 2000 8 years 1000 Internet Social Mapping Reference Tools Telephony Shopping Financial Enterprise 0 Search Music Messaging ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 Video Photo Travel Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011 8 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
MOST WANTED NETWORK ASSETS BY APPLICATION DEVELOPERS Network APIs requested by developers Bandwidth management 25,50% QoS & reliability 19,60% 51% of application developers are Subscriber 15,70% willing to pay for or to share profiles revenue on QoS and bandwidth Identity management capabilities 13,70% management Scalability 11,80% 87% | 78% | 57% large | medium | small % of respondents enterprises would sign up for rich service offers, relying on these features Sources: Heavy Reading, Shenkan & Associates, Alcatel-Lucent research 9 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
TRANSFORMING THE NETWORK INTO AN INNOVATION PLATFORM Billing & payment Location & network presence Secure identification & authorization Numbering & addressing CARRIER Subscriber, device NETWORK & application profiles ENABLERS Call & session FOR NEW BUSINESS handling Device & SIM APPLICATIONS management Analytics QoS enabled services Reliable network 10 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
EXAMPLE: INTERNET RETAIL 50-70% of drop-off due to initial registration process! Secure identification Call & session & authorization Billing & Reliable handling payment network Subscriber, device (Contact center) & application profiles 11 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ANOTHER EXAMPLE: ENTERPRISE VIDEO Expected benefits from video conferencing Lower travel budgets Improved productivity Workforce mobility 30% of heavy Global collaboration users experience Staff/exc availability Executive sponsorship savings of Lower solution cost Lower connectivity cost 1 day per Lower management cost week. Improve performance Vendor financing Even non-users Other believe video Not sure communications 0% 20% 40% 60% 80% will save them Percentage of respondents 1 hour per week Sources: Gartner, Ipsos Mori, Alcatel-Lucent 12 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
TODAY’S VIDEO SOLUTIONS ARE NOT EXPLOITING THE FULL POTENTIAL End-user experience TELE- Rich PRESENCE ROOMS (WEB-BASED) LEGACY Poor CONFERENCING ON PC VIDEO CONFE- RENCING €€€ € Required enterprise investments 13 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
BENEFITING FROM VIDEO ENABLERS IN THE CARRIER NETWORK VIDEO PROCESSING Blending, backgrounds, overlays, visual effects, … MULTI-SCREEN Content rendering and delivery to thin clients VIDEO ENABLERS VIRTUAL DIRECTOR Speech, image and motion analysis & visual impact QUALITY OF SERVICE Service prioritization and bandwidth optimization 14 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
IMMERSIVE COMMUNICATION (VIDEO) http://www.youtube.com/watch?v=HlxIWmA4pMk 15 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
16 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
17 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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Unlocking Network Potential (2011)

  • 1. UNLOCKING NETWORK POTENTIAL CREATING VALUE FOR SERVICE PROVIDERS, APPLICATION DEVELOPERS AND ENTERPRISE USERS Marc Jadoul COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 2. IT TAKES THREE TO TANGO smart smart smart NETWORKS APPLICATIONS DEVICES SERVICE SOFTWARE PROVIDERS DEVELOPERS END-USERS 2 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 3. CREATING A WIN-WIN-WIN ECOSYSTEM Communication • Collaboration • Convenience END-USERS SOFTWARE DEVELOPERS smart NETWORK • Access to network • Experience enablers • Quality • APIs • Security • Cost SERVICE PROVIDERS 3 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 4. END-USERS WANT (AND DESERVE) BETTER AND MORE… USER EXPERIENCE CoS levels used/wanted 100% 10% 11% 72% 90% 4% want single 80% 12% 9% sign-on 70% 20% Don't know 11% 6 or more 60% 13% 9% 5 levels frustrated with 50% 62% 14% 10% 4 levels video delays 40% 11% 3 levels and freezes 30% 2 levels 20% 37% No CoS 30% 10% willing to pay 10% 56% 0% premium for per-app 2010 2012 bandwidth control QUALITY OF SERVICE Source: Alcatel-Lucent primary research 4 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 5. MEETING SLA EXPECTATIONS FOR BUSINESS-CRITICAL APPLICATIONS Enterprise SLAs CLOUD SERVICE Application DELIVERY centric APPLICATION AWARENESS & Requires network ASSURANCE intelligence and efficiency to Virtual VIRTUAL meet application Private PRIVATE Network NETWORKS SLA expectations centric Service WAN provider Trusted ICT partner Provider role 5 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 6. EXAMPLE: BELGACOM EXPLORE http://prezi.com/ovvczjhrqgf9/explore-the-next-gen/ From transporting bits & bytes to an ” application aware ‘smart’ network Tom Wuyts, Director Product Management WAN, Internet & Security, Belgacom 6 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 7. PUBLIC CLOUD IS NOT GOOD ENOUGH FOR CRITICAL ENTERPRISE USE Amazon outage casts a cloud over cloud computing. — msnbc.com, 25 April 2011 ELASTICITY Availability Outage per Year FLEXIBILITY Google cloud 99.9% 8.76 hours PREDICTABILITY Amazon cloud 99.95% 4.38 hours SECURITY Carrier cloud 99.999% 5.26 minutes DYNAMIC PRICING 7 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 8. OPEN APIs GROWTH IS ACCELERATING Total APIs over time 3000 9 months 18 months 2000 8 years 1000 Internet Social Mapping Reference Tools Telephony Shopping Financial Enterprise 0 Search Music Messaging ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 Video Photo Travel Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011 8 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 9. MOST WANTED NETWORK ASSETS BY APPLICATION DEVELOPERS Network APIs requested by developers Bandwidth management 25,50% QoS & reliability 19,60% 51% of application developers are Subscriber 15,70% willing to pay for or to share profiles revenue on QoS and bandwidth Identity management capabilities 13,70% management Scalability 11,80% 87% | 78% | 57% large | medium | small % of respondents enterprises would sign up for rich service offers, relying on these features Sources: Heavy Reading, Shenkan & Associates, Alcatel-Lucent research 9 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 10. TRANSFORMING THE NETWORK INTO AN INNOVATION PLATFORM Billing & payment Location & network presence Secure identification & authorization Numbering & addressing CARRIER Subscriber, device NETWORK & application profiles ENABLERS Call & session FOR NEW BUSINESS handling Device & SIM APPLICATIONS management Analytics QoS enabled services Reliable network 10 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 11. EXAMPLE: INTERNET RETAIL 50-70% of drop-off due to initial registration process! Secure identification Call & session & authorization Billing & Reliable handling payment network Subscriber, device (Contact center) & application profiles 11 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 12. ANOTHER EXAMPLE: ENTERPRISE VIDEO Expected benefits from video conferencing Lower travel budgets Improved productivity Workforce mobility 30% of heavy Global collaboration users experience Staff/exc availability Executive sponsorship savings of Lower solution cost Lower connectivity cost 1 day per Lower management cost week. Improve performance Vendor financing Even non-users Other believe video Not sure communications 0% 20% 40% 60% 80% will save them Percentage of respondents 1 hour per week Sources: Gartner, Ipsos Mori, Alcatel-Lucent 12 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 13. TODAY’S VIDEO SOLUTIONS ARE NOT EXPLOITING THE FULL POTENTIAL End-user experience TELE- Rich PRESENCE ROOMS (WEB-BASED) LEGACY Poor CONFERENCING ON PC VIDEO CONFE- RENCING €€€ € Required enterprise investments 13 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 14. BENEFITING FROM VIDEO ENABLERS IN THE CARRIER NETWORK VIDEO PROCESSING Blending, backgrounds, overlays, visual effects, … MULTI-SCREEN Content rendering and delivery to thin clients VIDEO ENABLERS VIRTUAL DIRECTOR Speech, image and motion analysis & visual impact QUALITY OF SERVICE Service prioritization and bandwidth optimization 14 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 15. IMMERSIVE COMMUNICATION (VIDEO) http://www.youtube.com/watch?v=HlxIWmA4pMk 15 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 16. 16 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 17. 17 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.