Presented at the Digital Managers Club dinner in Brussels (November 2013).

1. http://nikeplus.nike.com/plus/what_is_fuel
THE INTERNET OF THINGS
IS HUMAN VALUE CREATED WHEN MACHINES TALK?
Marc Jadoul (
@mjadoul)
Strategic Marketing Director
Brussels, 27 November 2013.
COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

2. SENSORS AND ACTUATORS EVERYWHERE
2
9
*
FUEL
100+
**
***
(*) Sensors in the Nike+ Fuelband: 3-axis accelerometer, ambient light sensor; (**) Sensors in the Samsung Galaxy S4: accellerometer,
barometer, geomagnetic sensor, gesture sensor, Hall sensor, gyroscope, proximity, RGB light, temperature/humidity; (***) Sensors in today’s
cars: air–fuel ratio, blind spot monitor, crankshaft position, curb feeler, defect detector, engine coolant temperature, Hall effect sensor,
manifold absolute pressure, mass flow, oxygen, parking sensors, radar gun detector, speed, throttle position, tire-pressure, torque, transmission
fluid temperature, turbine speed, variable reluctance, water-in-fuel, water-on-windshield, wheel speed, etc.
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3. THE NEXT STEP IN INTERNET EVOLUTION
Preinternet
Internet of
Internet of
Internet of
Internet of
CONTENT
SERVICES
PEOPLE
THINGS
H2H
WWW
+
+
+
+
WEB 2.0
SOCIAL
WEB
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M2M

4. IT’S COMING AND IT’S GONNA BE BIG (NO… HUGE)
212 BILLION
*
“THINGS” IN 2020
$8.9 TRILLION
GLOBAL REVENUES BY 2020
(*) IDC 2013, http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431
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*

5. WHY THE TIME IS RIGHT NOW
IoT
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6. EXPLOITING UBIQUITOUS CONNECTVITY
Wireless
2G/3G/4G/Wi-Fi
“M2M Area Network”
Sensors
Wireline
xDSL/cable
GW
Controllers
the Internet
Actuators
Tags
Satellite
Devices
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(of Things)

7. ICT CHALLENGES
BIG
M2M
DATA
COMMUNICATIONS
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8. SOCIETY CHALLENGES
the silence
of the chips
http://www.edri.org/edri-gram/number7.13/right-silence-of-the-chips
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9. IOT APPLICATIONS
REACH
global
“KILLER” APPS
DOMAIN/INDUSTRY/
BUSINESS SPECIFIC
THE LONG TAIL
community
few
many
http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things,
https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world
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# APPS

10. THE RISE AND FALL OF THE NABAZTAGS
http://en.wikipedia.org/wiki/Nabaztag, http://www.youtube.com/watch?v=JMZvM5t0en8
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11. CROWD-SOURCED RADIATION MONITORING
http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy, http://www.dexigner.com/news/10268
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12. SMART ENERGY & SMART METERING (FEAT. KITO)
https://www.electrabel.be/nl/particulier/gas-elektriciteit-stroom-leverancier-prijs-energie/smartenergybox
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13. CONNECTED CARS SOON AN EVERYDAY REALITY
http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year
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14. TWO-WAY ADVERTISING & DIGITAL BILLBOARDS
http://mashable.com/2013/09/06/london-mini-billboards
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15. WEARABLE TECHNOLOGY ON THE GO
http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers
http://mashable.com/2013/11/17/taptap-wristband-communication-relationships
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16. — BRAINWAVE (CAT) EARS
http://mashable.com/2013/03/28/necomimi
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17. “THING OF THE DAY” — SONY SMARTWIG
(WEDNESDAY, 27 NOVEMBER 2013)
http://www.bbc.co.uk/news/technology-25099262, http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678
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18. — BREAKTHROUGH INNOVATION
http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door
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19. DIGITAL LIFE IN THE CONNECTED HOME
http://www.lgnewsroom.com/ces2012/view.php?product_code=95&product_type=95&post_index=1828
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20. MEET THE COCA-COLA MAN’S YOUNGER BROTHER
http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking
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21. STARBUCKS LINKS COFFEE MAKERS TO THE WEB
http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges
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22. ENJOY YOUR COFFEE AND DESSERT
(AND CREATE SOME HUMAN VALUE WHILE TALKING TO EACH OTHER…)
http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html,
http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow
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23. marc.jadoul@alcatel-lucent.com
www.linkedin.com/in/mjadoul
@mjadoul
Download these slides from: www.slideshare.net/mjadoul
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