Nouvelle Cuisine (2012)

2. Nouvelle Cuisine • Rejection of excessive complication. • Fresh ingredients, natural flavors. • Smaller portions. • No heavy sauces. • Focus on composition and presentation. • New combinations and pairings. • Attention to dietary needs. • New techniques and equipment. http://en.wikipedia.org/wiki/Nouvelle_cuisine All rights reserved © 2012 M. Jadoul 2

7. The Rise of the Corporate Storyteller Even though millions of us are now content producers in some form or another, the reality is there's still chasm when it comes to quality. There's art and there's junk. Audiences want art. To stand out today it's critical that businesses create content. Activating your cadre of internal subject matter experts is the surest path to visibility. The reality is, however, that organizations need to do more than just unleash their subject matter experts en masse. They need to activate them in multiple channels at once and equip them in how to create a compelling narrative—an emerging set of skills called Transmedia Storytelling. Transmedia storytelling is the future of marketing. And those who can span across formats and share their expertise will stand out in an age of Digital Relativity. Steve Rubel, October 2010 All rights reserved © 2012 M. Jadoul 7

8. The average business presentation has 25% less slides than 3 years ago. Less time for More time for monologue dialogue http://www.slideshare.net/rashmi/slideshare-zeitgeist-2011 All rights reserved © 2012 M. Jadoul 8

12. The left and the right brain Function Design Argument Story Focus Symphony Logic Empathy Seriousness Play Accumulation Meaning Daniel Pink, “A Whole New Mind” All rights reserved © 2012 M. Jadoul 12

13. Aristotle’s ancient art of rhetoric Credibility • Trustworthiness or reputation • Tone/style Ethos • Emotional or • Reasoning or imaginative argumentation impact Pathos Logos • Facts, figures, • Stories case studies Emotion Logic http://sixminutes.dlugan.com/ethos-pathos-logos/ All rights reserved © 2012 M. Jadoul 13

16. http://www.slideshare.net/mjadoul/why-do-handpicked-cherries-2009 http://www.slideshare.net/mjadoul/20020612-von-helsinki-presentation Uggly duckling http://www.slideshare.net/mjadoul/20050523-von-stockholm-presentation All rights reserved © 2012 M. Jadoul 16

23. For each member or the audience, you actually have two listeners. There’s the physical person you see in front of you and there’s also a second listener known as “the little voice in the head”. Steve Denning All rights reserved © 2012 M. Jadoul 23

25. Audience power map Expert Influencer Decider Go through the Get all elements for detail and score making a decision Authority/ expertise Spectator Controller Get through Get confidence the day and trust Layman Low Decision power High All rights reserved © 2012 M. Jadoul 25

28. Most people decide within the first 8 seconds of a presentation whether the speaker is worth listening to. Good morning... I am so glad that I got the opportunity to speak here this morning... Thank you... It’s really a pleasure to be here today, blah, blah, ... All rights reserved © 2012 M. Jadoul 28

29. The average attention span of an adult is 18 minutes. Keep your talk short or make sure that the first minutes include any material that you want your audience to remember. http://bodylanguagelady.blogspot.com/2009/12/ attention-span-grabbing-your-audiance.html All rights reserved © 2012 M. Jadoul 29

32. If information is presented orally, people remember about 10% of the content 72 hours later. That figure goes up to 65% if you add a picture. John Medina (2008), “Brain Rules” All rights reserved © 2012 M. Jadoul 32

33. Only 7% of a message is conveyed by actual words or content. 38% is transmitted by tone of voice and volume of speech. The other 55% is delivered through non-verbal means. Albert Mehrabian (1981), “Silent Messages” All rights reserved © 2012 M. Jadoul 33

41. Summary A good story is like a well-plated dish. It follows a recipe with a few ingredients that all blend together. The result is a creation that keeps the audience asking for more. All rights reserved © 2012 M. Jadoul 41

42. The nouvelle cuisine of business presentations Focus & Simplicity. Less slides, More story. Time for dialogue. New presentation techniques. Images & Multimedia. Value instead of Product. Dynamic & Personalized. All rights reserved © 2012 M. Jadoul 42

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