A brief summary of how WordPress market and WordPress sites have developed in Finland over the years. Author: Mikko Virenius, http://valu.fi

1. Doing business with WordPress
Mikko Virenius, Valu Digital Oy
@mikkovirenius

2. Contents
• Introduction
• The Evolution of WordPress
• The Evolution of WordPress Sites
• WordPress Companies in Finland
• The Future of WordPress
• Summary

3. Introduction

4. The Evolution of WordPress
• WordPress as a Blogging Platform, 2006-2009
• WordPress as a CMS, 2010-2013
• WordPress as an Application Platform, 2013 ->

5. The Evolution of WordPress Sites
personal websites
applications
eCommerce sites
company websites
campaign sites
online magazines

6. WordPress Companies
• Freelancers and one-man companies
• Specialized companies
• Ad agencies and digital agencies using WordPress as a
part of their toolbox

7. The Future of WordPress

8. “I see the future of WordPress as a web operating
system.”
-Matt Mullenweg, 2013

9. Application Platform
• eCommerce sites
• Mobile apps
• Modern, JavaScript based, front-ends
• Custom dashboards
• Integrations with other systems

10. Mobile Apps
• Mobile apps using website’s data
• Extra value: Two way communication, notifications
• App != replacement for the responsive website

11. Separation of Front-End
and Back-End
• Modern, JavaScript based, front-ends
• Custom dashboards for specific type of sites, like
Happytables

12. Integrations
• Content is produced in multiple systems
• Social media
• ERP systems, inventory management
• eCommerce systems
• WordPress acts as a “Content streaming system”

13. Challenges
• Performance
• Scalability
• Security
• Modernization vs. backwards compatibility

14. Summary
• WordPress market in Finland is still growing
• The number of WordPress companies is growing
• The size of the average WordPress project is growing

15. Questions? Visit www.valu.fi