This document contains details of a person including their name, address, date of birth, marital status, nationality, work samples, and contact information. The name listed is David Mason with an address in Earlsfield, London. The date of birth is June 15th, 1972 and the marital status listed is single. The nationality is United Kingdom and British. The contact details provided are a phone number, email address, and no listed work samples.

1. Name Address Date of Birth Marital Status
David Mason 75 Burntwood Lane 15th June 1972 Single
Earlsfield
London SW17 0AJ Nationality 07779 636 901
Work samples United Kingdom British davidmasongd@hotmail.com

2. 01: 02:
Oxford Cambridge and RSA Examinations
OCR is one of the leading awarding bodies in the UK. They provide
qualifications for learners of all ages at school, college or in work. A
new set of GSCE courses will come on stream in England and Wales
requiring Schools to implement these new specifications.
The client wanted material that could be quickly and easily re-tasked
to use in many different areas whether that be advertising, classroom
posters, postcards, event graphics and so on.
The campaign uses bold colours allied with strong typography to grab
the attention of the viewer. Headlines take a striking fact about the
subject in question and challenges the reader to consider the relative
impact of this statement to themselves.
01: OCR, GCSE Art & Design product design poster
02: OCR, GCSE Art & Design assorted course promotional posters

3. 01:
Who? 03: 04:
What?
Why?
Where?
When?
RELIGIOUS STUDIES
ASKS QUESTIONS…
02:
Oxford Cambridge and RSA Examinations
OCR is one of the leading awarding bodies in the UK. They provide
qualifications for learners of all ages at school, college or in work. A
new set of GSCE courses will come on stream in England and Wales
requiring Schools to implement these new specifications.
The client wanted material that could be quickly and easily re-tasked
to use in many different areas whether that be advertising, classroom
posters, postcards, event graphics and so on.
The campaign uses bold colours allied with strong typography to grab
the attention of the viewer. Headlines take a striking fact about the
subject in question and challenges the reader to consider the relative
impact of this statement to themselves.
01: OCR, GCSE Religious Studies strapline
02: OCR, GCSE Religious Studies brochure cover
03: OCR, GCSE Religious Studies brochure spreads
04: OCR, GCSE Religious Studies poster

4. 01: 03: 07:
02:
04:
08:
05:
75 York Road, London, Scottish Widows
An 11 storey, mixed use development situated in Waterloo, London
offering flexible and contemporary work/live/retail space.
09:
The seventy five identity was created to mimic the 11 floors of the
development. Each floor was then identified with a unique colour,
also hinting at the vibrancy of the surrounding area. The colour system
was then continued in the pre-completion brochure, where a menu
leads the reader to each tabbed and colour coded section as per
the identity.
The website was created to use the same colour navigation system 06:
but increased its effect by allowing movement, drawing the viewers
eye to each section.
01: Building identity
02: Brochure cover with debossed, spot UV brand identity
03: Introduction and artist impression imagery
04: Location and amenities shown on stylized map of local area
05: Situation of development to local transport and travel times
06: Ground floor plan details
07: Homepage
08: Image enlargement on rollover
09: Interactive location and amenities.

5. 01: 02:
03: 04:
Cobalt, Westward Ho!
A development of 62 luxury apartments in Devon targeting affluent
Londoners seeking a second home. The brand identity was created
to both mimic the beach front setting and reflect the unique shape
of the development. Location photography further emphasised the
coastal situation, scenery and the associated outdoors lifestyle.
Interior imagery highlighted the luxurious contemporary finishes
of the interiors which the high end purchaser would expect.
01: Brand identity colour ways
02: Brochure opened revealing die-cut windows on inner pages
03: Various spreads from brochure
04: Cover with embossed brand identity on sand textured stock
05: Website and sales portal
05:

6. 01: 02: 05:
03: 06:
UK Auction List
Due to launch as the new version in May 2010, UK Auction List is the
most comprehensive source of information and property for sale at 04: 07:
auction. It details auction houses throughout the UK listing all current
property from commercial to ground rents that is due for auction.
There are two main user areas. Free search results which lists basic
details of properties plus useful tips and guides to buying at auction.
The paid members area which allows access to many useful tools
including full property details, local area information and price
guides. There are also auction house news areas and diaries which
link in to mobile devices and social networks.
The site has been designed with optimum consideration to providing
revenue generating advertising space and third party link ups.
01: Brand identity and various colour ways and layout
02: Homepage for none members
03: Homepage lower half detailing call to actions
04: Search box download page
05: Members area, search results
06: Single property description
07: Location map and Street view of property

7. 01: 02: 03:
04:
With Compliments
John Foley & Son (Tilers) Limited
Jack Foley House, Samson Close,
M A. N. Other
Mr A N O h Stephenson Industrial Estate, Killingworth,
Newcastle upon Tyne NE12 6DX
123 Nowhere
Somewhere Telephone 0191 216 0296
A12 B34 Facsimile 0191 268 6987
info@johnfoleyandson.co.uk
01/02/2009 www.johnfoleyandson.co.uk
Dear Sir/Madam
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec rhoncus neque nec diam ismod fermentum. Aliquam quis
congue leo. Cras aliquet justo sit amet elit fermentum non tempor arcu sollicitudin. Etiam tristique, enim nec mattis fringi
lla, leo eros cursus turpis, non convallis libero metus eget tellus. Sed ullamcorper gravida diam nec fermentum. Nunc ut
tempus enim, ac tempor neque aliquet sodales metus.
Vestibulum iaculis tempus enim, ac tempor neque aliquet id. Mauris enim sem, sodales eget mattis id, dignissim ut elit. 05: 06:
Sed dignissim vehicula aliquet. Donec condimentum lectus at nisl rhoncus elementum tempus enim, ac tempor neque
aliquet. Fusce sollicitudin euismod mi nec consectetur tempus enim, ac tempor neque aliquet.
Maecenas vel nunc urna, et elementum lectus. Vivamus nec sapien vel dolor vehicula lobortis sit amet vulputate magna.
In l t t t
I luctus tortor porttitor odio ultricies lobortis. Donec convallis dolor in augue laoreet gravida tempus enim, ac tempor
ttit di lt i i l b ti D lli d l i l t id t i t
neque aliquet. Nam egestas odio elit, et consectetur orci. Nunc felis dui, scelerisque vel ultricies et, interdum et massa.
Vestibulum vitae nibh est. Sed laoreet pellentesque mollis. Praesent et orcienim. Fusce placerat erat et est dapibus ut
pretium ipsum sagittis. Nam eget neque at nunc grav ida venenatis. Ut venenatis, sapien quis elementum venenatis, neque
velit iaculis odio, id sollicitud in risus mi vel nibh. Morbi rutrum congue velit, at mattis nunc rutrum non. Donec condim
entum lectus at nisl rhoncus elementum tempus enim, ac tempor neque aliquet.
Yours faithfully
John Foley
Managing Director John Foley and Son
Based in Newcastle upon Tyne, JF&S are one of the largest independent
tiling contractors in the North East. With a long term growth plan,
John Foley & Son (Tilers) Limited
Jack Foley House, Samson Close, it was agreed that a new brand identity was required as part of the
Stephenson Industrial Estate, Killingworth,
Newcastle upon Tyne NE12 6DX expansion strategy.
Telephone 0191 216 0296
Facsimile 0191 268 6987
l 6 6
Utilising a commonly used item in tiling, ‘the tile spacer’ a graphic
info@johnfoleyandson.co.uk
www.johnfoleyandson.co.uk was created to replace the ‘and’ of John Foley and Son. The logo type
Registered Office Jack Foley House, Samson Close, Stephenson Industrial Estate, Killingworth, Newcastle upon Tyne NE12 6DX was then tiled around this to produce the new brand identity. This
John Foley & Son (Tilers) Limited Registered in England and Wales No. 5042005 VAT Registration No. 297500734
allowed for a range of applications as it could be used with the logo
type or as a separate icon.
01: Corporate identities
02: Fifty years commemorative identity
03: Stationery including commemorative letterhead
04: Tile adhesive applicator business card
05: Van decals
06: Hard Hat

8. 01:
02: 03:
Red Bull
The development of a series of posters that would promote this FMCG
energy drink to festival goers. The posters had to have a premium and
sophisticated styling prompting a collectable feel to the product.
I produced a contemporary typographic style where individual letters
from ‘Red Bull’ were utilised to create iconic and memorable scenes that
viewers could instantly recognise from their festival experiences.
The strapline, “An uplifting experience”, was also introduced, combining
their existing, ‘Red Bull gives you wings’ message and what I considered
to be the core experience of attending a music festival.
01: Festival posters
02: Limited edition t-shirt
03: Portaloo poster in position

9. 01: Milsom Place, Bath, L&R Group The new identity utilised a number of circles converging to form was set in a timeless, contemporary typeface for maximum impact
A new boutique shopping development, required a brand identity that a heart symbol that depicted the ideology of the new development. and clarity. Golden sandstone and warm browns were utilised to give
would reflect the coming together of a number of previously disjointed This was then reinforced through the introduction of the strapline a welcoming feel whilst being complementary towards the famous
streets in the centre of Bath. ‘The heart of fashionable Bath’. This combined with the main logotype Victorian Bath stone architecture.
Milsom Place Milsom Place 02:
01: Brand identity
02: Stationery
Milsom Place
03: Brand guidelines
04: Branded promotional bag
05: Branded promotional t-shirt
03:
Milsom Place
The heart of fashionable Bath
Mr A. N. Other
123 Nowhere
Somewhere
A12 B34
01/02/2009 Milsom Place
The heart of fashionable Bath
Dear Sir/Madam
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec rhoncus neque nec diam ismod fermentum. Aliquam quis
congue leo. Cras aliquet justo sit amet elit fermentum non tempor arcu sollicitudin. Etiam tristique, enim nec mattis fringi
lla, leo eros cursus turpis, non convallis libero metus eget tellus. Sed ullamcorper gravida diam nec fermentum. Nunc ut
tempus enim, ac tempor neque aliquet sodales metus. 04: 05:
Vestibulum iaculis tempusMilsom Street
enim, ac tempor neque aliquet id.+44 (0)1225enim sem, sodales eget mattis id, dignissim ut elit.
Telephone Mauris 789 040
Sed dignissim vehicula aliquet. Donec condimentum lectus at nisl rhoncus elementum tempus enim, ac tempor neque
Bath BA11BZ Facsimile +44 (0)1225 444 449
www.milsomplace.co.uk info@milsomplace.co.uk With Compliments
aliquet. Fusce sollicitudin euismod mi nec consectetur tempus enim, ac tempor neque aliquet.
Maecenas vel nunc urna, et elementum lectus. Vivamus nec sapien vel dolor vehicula lobortis sit amet vulputate magna.
In luctus tortor porttitor odio ultricies lobortis. Donec convallis dolor in augue laoreet gravida tempus enim, ac tempor
neque aliquet. Nam egestas odio elit, et consectetur orci. Nunc felis dui, scelerisque vel ultricies et, interdum et massa.
Vestibulum vitae nibh est. Sed laoreet pellentesque mollis. Praesent et orcienim. Fusce placerat erat et est dapibus ut
pretium ipsum sagittis. Nam eget neque at nunc grav ida venenatis. Ut venenatis, sapien quis elementum venenatis, neque
velit iaculis odio, id sollicitud in risus mi vel nibh. Morbi rutrum congue velit, at mattis nunc rutrum non. Donec condim
entum lectus at nisl rhoncus elementum tempus enim, ac tempor neque aliquet.
Milsom Place
Yours faithfully Sarah Mansfield Director
Milsom Street Mobile +44 (0)797 080 1367
7
Bath BA11BZ Telephone +44 (0)1225 789 040
0)1225
www.milsomplace.co.uk smansfield@lrgroup.co.uk
oup.co.uk
Sarah Mansfield
Managing Director
Milsom Street Telephone +44 (0)1225 789 040
Bath BA11BZ Facsimile +44 (0)1225 444 449
www.milsomplace.co.uk info@milsomplace.co.uk

10. 01: 02: 03: 04:
05:
06:
Milsom Place
Milsom Place Milsom Place
for fashion for style
Milsom Place
www.milsomplace.co.uk www.milsomplace.co.uk
Milsom Place
Coming together…
Milsom Place, Bath, L&R Group
01: Exhibition board showcasing the new brand 04: Launch website home page
www.milsomplace.co.uk
02: Exhibition board explaining architectural changes 05: Launch website floor description
03: Exhibition board detailing 1st and 2nd floors 06: Development signage and Milsom Street shop front graphics

11. WSP Environmental & Energy Plc 01: 02: Corporate typeface: Gill Sans light, regular, bold 03: 04:
Part of global design, engineering and management consultants
WSP Group Plc, this division focuses on the areas within its name.
Although group brand guidelines existed, marketing material lacked ABCDEFGHIJKLMNOP
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both impact and consistency to communicate effectively. QRSTUVWXYZ 10% X
I was required to investigate a number of areas including, to articulate
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the brand values across global diverse audiences. Establish WSP as qrstuvwxyz X
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offering. Analyse the marketplace and develop a common language
to describe services. Deliver a strategy to attract high quality employees
so to achieve growth objectives.
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created to establish a sense of movement on both printed and electronic
media, dovetailing with communications being produced by other
divisions in the group. Dynamic photography was commissioned to
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further enhance the ‘look’ and supporting copy was written to follow Pantone Pantone Pantone
the visual lead – edgy, to-the-point – encouraging readers to stop, 01: WSP identity ABCDEFGHIJKLMNOP 368 371 625
read and think. 02: Corporate typeface QRSTUVWXYZ
WSP has seen a marked increase in the levels of understanding,
03: Connector block grid
04: Colour swatch system
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being voted the ‘Environmental Advisor of the Year, 2007’. 06: ELS and Environmental Brochures 0123456789 !@£$%^&*()”? 451 146 695
05:
06:

12. 01: 05:
02:
06:
THINK DIFFERENTLY… www.wspgroup.com
“ Buildings must “ The cities we “ Think of “ Much sustainability
work like design should sustainability like activity destroys
psychologists” work like forests” a kaleidoscope” shareholder value”
03: DAVID BOWNASS PETER SHARRATT PRASHANT KAPOOR DAVID SYMONS
“ Think strawberries
awberries
and cream
am
when you think
ou
sustainability
bility
and commerce”
mmerce”
CHE WALL
WSP is a global sustainability, design and engineering consultancy
04:
01: Website homepage
02: Website services
03: Website projects
04: Website locations
05: Worldview newsletter covers
06: ‘Think different…’ exhibition stand,
identity and advertisement

13. 01: 02: 03:
01: Graduate recruitment brochure
02: Recruitment advertisements
03: Employee induction brochure

14. Client: Hamilton Acorn Client: Broadgate Financial Public Relations Client: Tiger Developments Client: Denbourne Associates Client: Derwent London
Project: Brand Identity for a diverse range of professional paint Project: Corporate Identity for PR firm specialising in the financial Project: Identity for a mixed use development situated in the heart Project: Brand identity for a development of seafront luxury Project: Identity for a commercial office development situated
brushes and decorating products. institution sector. of Clerkenwell, London. apartments situated in Westwood Ho!, Cornwall. in Marylebone, London.
Client: Fabric Room Client: Fratelli Restaurant Client: Guardian iT Group Client: John Foley & Son Client: Kingdom of Leather
Project: Brand icon for a supplier and retailer of luxury interior Project: Brand identity for an Italian, English fusion contemporary Project: Brand identity for information technology disaster recovery Project: Identity for domestic and industrial tiling contracting Project: Brand Identity for supplier and retailer of luxury Italian
fabrics and bespoke furniture. Italian restaurant. specialists. business in Newcastle upon Tyne. leather chairs and sofas.
Client: Malini Client: Milsom Place Client: WSP Environmental & Energy Client: Scottish Widows Investment Partnership Client: WSP Environmental & Energy
Project: Brand identity for a chain of boutique retail outlets retailing Project: Brand identity for a shopping destination in the centre of Project: Identity for an initiative to reduce emissions of CO2 through Project: Identity for a commercial office development located near Project: Continuing brand development for environmental and
womens designer fashion brands. Bath consisting of boutique retail outlets. the unplugging of unused electrical equipment. to Waterloo Railway Station, London. energy consultants.