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Fiksu mobile monday case study jan 2013 v4

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Fiksu presents Mobile App Marketing case study at joint Mobile Monday Boston / MITEF Cambridge event on Jan. 14, 2013

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Fiksu mobile monday case study jan 2013 v4

  1. 1. FiksuHigh Performance App Marketing January 14, 2013, Mobile Monday Jo Wightman, Director of Client Development
  2. 2. The Fiksu Approach Fiksu Mobile App Marketing Platform – User Acquisition for iOS and AndroidAccess to all major networks & traffic sources (45+) Real-time tracking & optimizationAccess to billions of impressions; avoid saturation Post-download/loyal user tracking Single SDKAlgorithm-based targeting of loyal users Simple drop-in – 1 operation vs. manyDelivers on your monetization strategy 100% advertiser focusedFully managed by Fiksu Fiksu serves only you – no inventory to “move”Nothing to learn or implement Central dashboard Measurement simplicity, anytime access
  3. 3. Case study: Using mobile marketing totranslate online success to the mobile arena 
  4. 4. Case study‣ Client: $100M+ public company‣ Strong brand name and positioning online (desktop)…‣ … but competitors entering the mobile space were threatening
  5. 5. Lesson #1: Effort and execution‣ Steady, continuous campaign, targeting the ideal user across an array of different traffic sources › Ad networks › Publisher direct , social › RTB‣ High quality creative‣ Track ROI through to last dollar‣ Occasionally use burst strategy
  6. 6. Lesson #2: Keep testing and optimizing‣ Need to constantly test & refresh new opportunities › Ad Networks “traffic sources” › Inventory units e.g. video, animated gif, banner › Creative messages‣ Set aside 10% of budget‣ Pandora is a great example
  7. 7. Lesson #3: Find your ideal rank‣ Every app has a sweet spot in the App Store…‣ … but it isn’t necessarily Top 10 overall!‣ Burst should be part of your strategy‣ Need to figure out optimal rank for organic uplift › May vary according to seasons and market factors