2. Who is this kid? Mitchell Hislop 20 I have been doing social media for… Cool (intl) <codename> LINGO www.mitchellhislop.com
3. Twitter? Twttr 21 March, 2006 SMS dispatch service E.g. I am at this awesome club in SF First message: “just setting up my twttr” (http://twitter.com/jack/status/20)
11. Twitter and business:Two main camps Marketing/PR Increase awareness Run promos Gauge interest Tap the “pulse” See: @BajaSol Customer Service Stop rants Get public opinion Help customers resolve issues See: @ComcastCares
12. Twitter for Business 101 Be Organic Be Organic Be Organic You need a human manning it, not bots & feeds Integrate it into your overall strategy Essential in times of needing fast communication
13. 101 cont. Join the conversation around your brand Note: You are NOT controlling it Monitor your online reputation
17. Twitter Policy Pros CYA Keep everyone on the same page Keep the corporate message Cons Cuts down on organic conversation Can cause issues if you make it too strict
19. What Twitter has done Changed the structure of communications between brands and the masses Made users want more things real-time Gave users an output for their thoughts on a brand
26. It could be any service It just so happens to be Twitter right now Twitter could change tomorrow Users will stay the same Users will want the same
27. What Twitter means for business A paradigm shift A new channel for interacting A new part of your marketing mix
28. Contact us for resources Any Questions? Q&A at the end. Want to tweet about me? @mitchellhislop @coolintl @codenamelingo
Notas do Editor
Started by Jack Dorsey
Origional document of plans for it
Twitter really came out at South by Southwest interactive in 2007-usage up 3x, everyone was using it for finding people/parties, and at the last SXSWi in 2009, usage was so high that many peoples feeds were covered in references to the conf.
The demo: Early adpoters, the kind to get their friends to try it…
Users came up with many of the features, such as the @ reply, used for publiciallyreferancing someone, the hashtag, used for backchannel communications at events, and the DM
Should you have a policy about twitter?
Businesses have the same level of access as a regular user