The Do's and Don't of Facebook and Pinterest Holiday Marketing for Small Business.

1. What TO DO
TO DO
marketing
And NOT
This holiday season

2. Can you hear me?

3. Call is being recorded.

5. AGENDA
• Push vs Pull Marketing
• Do’s and Don’ts of Facebook Marketing
• Facebook Post Ideas
• Facebook Tips
• Do’s and Don’ts of Pinterest Marketing
• Pinterest Pin Ideas
• Pinterest Tips
• List Building Techniques

6. PUSH vs. Pull

7. Push marketing
Outbound Marketing (Advertising)
Example(s):
Paid Advertising, TV, Radio, Flyers, Direct Mail
Typically introduced OFFLINE
Is Disruptive / Less Engagement

8. PULL marketing
Inbound Marketing (Marketing)
Example(s):
Social Media Marketing, Blogging, eBooks
Typically ONLINE method
Is USEFUL / Provokes Engagement

9. You need both
PUSH - to gain awareness
PULL - those in research phase”

12. GOAL
Engagement:
• Like
• Comment
• Share
• Take Action

13. DO
Pull Marketing
DON’T
Push Market
1

14. DO
Post Regularly
DON’T
Forget to
comment back
2

15. DO
Drive Traffic with
Paid Ads
DON’T
Expect a lot of
FREE Exposure
3

16. DO
Grow Your Fan Base
DON’T
Forget to
Like Other Businesses
4

17. DO
Have a Strategy
DON’T
Forget to Create a
Sales and Marketing
Funnel
5

18. ideas
Post a Contest
1

19. ideas
Run a Promotion
2

20. ideas
Promote a Giveaway
3

21. ideas
Share Inspiration
4

22. ideas
Be Useful
5

23. Use Facebook
Custom Apps

24. GOAL
Engagement:
• Re-Pin
• Take Action

25. DO
Pin Interesting
Images or Videos
DON’T
Forget to link back
to your website
1

26. DO
Verify Your Website
DON’T
Forget to add the Pin
It Button
2

27. DO
Pin Regularly
DON’T
Forget to Re-Pin
3

28. DO
Create Specific &
Interesting Boards
DON’T
Forget to Optimize
• Use Keywords
• Use specific titles
4

29. DO
Run Contests,
Promotions, and
Giveaways
DON’T
Forget to
add CTA’s
5

30. ideas
Share TIPS to better photos
1

31. ideas
2
Share TIPS to editing photos
(with pre-recorded videos)

32. ideas
Use VINE to create
funny videos
3

33. ideas
Share tips to PRINTING photos
4

34. ideas
Run a contest or giveaway
5

36. DO
Have Patience
DON’T
Give Up!!!!!!

37. I’m Marketing Online...NO RESULTS!

38. So, why MARKET on Facebook and Pinterest?

39. To Build a LIST!!!!

40. But you must have a STRATEGY...

42. Instant SaleList
Building Funnel Free Offer Opt In / Landing
Page
Thank You / Instant
Sale
Instant Sale Email Follow Up Goal / Sale

43. Early bird
Special pricing
$197
ONLY
$97
Till October 5, 2014
at 12 (noon) AZ Time

44. TAKE ACTION
Ask Yourself:
Why am I marketing on
Facebook and Pinterest?
Develop a marketing strategy
Take advantage of the
Early Bird Pricing
for the List Builders Program

45. http://yourmarketingcoachonline.com/list-builder/

46. http://yourmarketingcoachonline.com/list-builder/