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Google key success factors : All about Google

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Google key success factors : Web specific ?

Scalability Network effects Data mining
• Ability to easily grow at • The utility of a good or a • The web offers the
marginal costs service varies with the opportunity to exploit and
• Applied to infrastructures : number of users analyze a very large
ability to adapt its size to • The reach of a critical amount of data
high load & volumes mass of users constitutes • Users’ behavior can be
• Applied to business a significant barrier to the analyzed to create
models : ability to entry monetizing value
monetize millions of users




Openness Cocreation Business model

• The traditional walled • Non-traditional actors • Advertising is not a market
garden1 media strategy become part of the value but a business model
becomes irrelevant chain • Any market that attract
• Content and services must • Users, content creators advertising is a target for
be open and interoperable and external developers Google
to favor audience are given the tools to
circulation create new markets and
enrich services

..…….
1 Network or portal which offers only its own content or services to users
December 2008 • Everything you always wanted to know about Google… • 3

Publicada em: Tecnologia, Negócios
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