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Google : the network circulation All about Google

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Google : the network circulation value
creation model
Traditional value creation Network value creation
Eg : Microsoft Eg : Google


$ Gmail
$ Apps
Server
Products
$
Apps $ $
$
Search $
Customer engine
Business
products Products $
$ $
$ $


$ Partners
Entertain Youtube
ment
$




The global value of the company relies The global value of the company relies
on independent lines of on traffic between network parts
products/business units (proprietary or partners)
..…….

December 2008 • Everything you always wanted to know about Google… • 24

Publicada em: Tecnologia, Negócios
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