An introduction to "why social media" for small businesses - May 20, 2010, for Cape & Plymouth Business Magazine's Marketing Summit This event, held at the Cape Codder Resort & Spa in Hyannis, Mass., focused on making sense of online technology to market your business. The panelists, David Frawley of Frontier Marketing, Christine Perkett of PerkettPR and Corissa St. Laurent of Constant Contact, advised that the key is creating valuable content that consumers want and need.

2. Why are you here? My boss told me to come I want to learn more about social media and how to apply it to my business I heard there was going to be food All of the above Pssst….The correct answer is “b”

3. How PR People Can Tactfully Locate, Pitch Influential Bloggers

4. "Join the Conversation: More Effective Marketing Through Social Media" with Christine Perkett and Heather Mosley, PerkettPR “Mastering social media: It takes more than a blog and LinkedIn profile to please this crowd” With Christine Perkett and Heather Mosley, PerkettPR “Innovative Marketing Programs Using New Media”

8. What I Know About You

11. Tweet You Later Change

12. “Embrace Technological Change” “Go Social to Save Costs” “Fish Where the Fish Are” A new report published by Alterian says a major shift toward social media marketing is necessary for businesses The opportunities [in social media] to connect with customers, learn from them and benefit from word-of-mouth marketing are irresistible.

13. Stranger in a Strange Land

15. Converse.

16. Engage.

17. Integrate.

18. Build aDefinitive and Memorable Brand Brand Building in today’s world equals connecting with your audience. Talking with not at – join the conversation Consistently, persistently Across topics that matter to them I care about brands that care about me Listen to your customers and show them you are Create community around your brand – sell more than products

19. Provide relevant and quality content Engage consumers with authentic stories Build relationships Be a resource across topics A place to connect A place to get answers It’s about them A reputable entity – in media and among peer consumers

21. Connect with Prospects

22. Establish Leadership

23. Increase Visibility to Media/Influencers

24. Meet Partners

25. Learn

27. “How do you engage and listen to your employees in an economy where everyone's scared? What is your company doing well in this light?” - You “The 3P's and 3R's: positivity, profitability, proactive; respect, responsibility, resourcefulness!” - Friend

28. “What flowers can be planted now vs in the fall? Any great recommendations?” - Friend “Lady Slippers are fantastic for this time of year! We have other recommendations, here http://capeflowers.com” - You

29. Integrate

30. Expand Audiences iPhoneApp Launch - Microsite * Engaging theme * Draw Attention At Show * Drive Traffic to Microsite& Powwownow Site * Garner Interest From Non Attendees * Drive Interest in Product and Company

32. Ask/Answer

33. Engage; Don’t Just Promote

36. New Business/Prospects

37. Expanded Customer Base

38. Media Coverage

41. Have a Plan

42. Choose 1-2 Networks

43. Join, Observe, Research

44. Integrate and Cross Promote

45. Use search and aggregation tools

47. Provide ideas & advice around subjects you are knowledgeable about

49. Be a salesperson or a promoter

50. Don’t bash the competition

52. Q&A Discussion

53. Contact: Christine Perkett 781.834.5852 cperkett@perkettpr.com Twitter: @PerkettPR and @missusP