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PR… not quite dead, but evolving<br />
From<br />Public Relations <br />
To<br />People & Relationships<br />
Today’s PR is about community<br />PR is no longer primarily about influencing journalists (although they are still part o...
Change Your Thinking<br />“Embrace Technological Change”<br />“Go Social to Save Costs”<br />“Will PR agencies be able to ...
Converse.<br />
Engage.<br />
Integrate.<br />
Build aDefinitive and Memorable Brand<br />Brand Building in today’s world equals connecting with your audience.<br />Talk...
Influencers Notice<br />“The agency of the future is a ‘connected’ one I can’t imagine ever advising a client to deal with...
Thought <br />Leadership<br />
Share What You Know<br />How PR People Bloggers Can Tactfully Locate, Pitch Influential <br />
Connect & Comment<br />
Network<br />
Follow Influencers<br />
Be An Influencer<br />
Three Easy Ways to Start<br />
Facebook<br /><ul><li>Join Groups
Search by topic
Network online and face-to-face
Create a fan page; share links
Show thought leadership
Highlight your industry knowledge: PR and otherwise
Build your Network
“Friend” influencers after meeting them face-to-face
You’re human – so are your customers</li></li></ul><li>Networking Like Never Before<br />
Linkedin<br /><ul><li>Show thought leadership
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Networked & Noticed: How New Media Has Changed PR

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A brief "why and how" INTRO for businesses who want to use social media for more effective PR - for The Downtown Women's Club, January 2010.

Focused on: Beginners, DIY, SMB

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Networked & Noticed: How New Media Has Changed PR

  1. 1.
  2. 2. PR… not quite dead, but evolving<br />
  3. 3. From<br />Public Relations <br />
  4. 4. To<br />People & Relationships<br />
  5. 5. Today’s PR is about community<br />PR is no longer primarily about influencing journalists (although they are still part of the equation)<br />You no longer have to wait for them to publish your messages for validation<br />Emotional connections with customers still work best<br />Connections are just built in more transparent and interactive ways<br />
  6. 6. Change Your Thinking<br />“Embrace Technological Change”<br />“Go Social to Save Costs”<br />“Will PR agencies be able to develop new techniques of media influence that will aid their clients?”<br />“Fish Where the Fish Are”<br />
  7. 7. Converse.<br />
  8. 8. Engage.<br />
  9. 9. Integrate.<br />
  10. 10. Build aDefinitive and Memorable Brand<br />Brand Building in today’s world equals connecting with your audience.<br />Talking with not at – join the conversation<br />Consistently, persistently<br />Across topics that matter to them<br />I care about brands that care about me<br />Listen to your customers and show them that you are<br />
  11. 11. Influencers Notice<br />“The agency of the future is a ‘connected’ one I can’t imagine ever advising a client to deal with an advertising, PR, or interactive team that doesn’t get social media. But with the power shifting to the participants, agencies must demonstrate they can participate before they can ever help clients with it” <br />Jeremiah Owyang, Forrester/Web Strategist Blog <br />
  12. 12. Thought <br />Leadership<br />
  13. 13. Share What You Know<br />How PR People Bloggers Can Tactfully Locate, Pitch Influential <br />
  14. 14. Connect & Comment<br />
  15. 15. Network<br />
  16. 16. Follow Influencers<br />
  17. 17. Be An Influencer<br />
  18. 18. Three Easy Ways to Start<br />
  19. 19. Facebook<br /><ul><li>Join Groups
  20. 20. Search by topic
  21. 21. Network online and face-to-face
  22. 22. Create a fan page; share links
  23. 23. Show thought leadership
  24. 24. Highlight your industry knowledge: PR and otherwise
  25. 25. Build your Network
  26. 26. “Friend” influencers after meeting them face-to-face
  27. 27. You’re human – so are your customers</li></li></ul><li>Networking Like Never Before<br />
  28. 28. Linkedin<br /><ul><li>Show thought leadership
  29. 29. Ask
  30. 30. Answer
  31. 31. Research
  32. 32. Search by keyword
  33. 33. Identify trends, issues, etc.
  34. 34. Build your Network
  35. 35. Become a Top Expert
  36. 36. Connect with others who answer/ask
  37. 37. Publicly showcase your rolodex</li></li></ul><li>Linkedin Answers<br />
  38. 38. Twitter<br /><ul><li>Instant sign up
  39. 39. Start by searching key words
  40. 40. Ex: marathon, PR, healthcare, journalist
  41. 41. Read user’s streams to determine:
  42. 42. If they are active
  43. 43. Value of their content
  44. 44. Address people in your posts to start relationships
  45. 45. Be personable but not too personal</li></li></ul><li>Track; Respond<br />
  46. 46. “Rules”<br />
  47. 47. Do<br /><ul><li> Be honest, transparent and authentic
  48. 48. Provide ideas & advice around subjects you are knowledgeable about
  49. 49. Refer people to additional information
  50. 50. Use consistent signatures, identity
  51. 51. Request call to action whenever possible</li></ul>Don’t<br /><ul><li>Add “me too” responses
  52. 52. Be a salesperson or a promoter
  53. 53. Don’t bash the competition
  54. 54. Ask to trade links</li></li></ul><li>More Questions?<br />Learn More in our private Social Media U Workshops!<br />Three levels of engagement to choose from – based onyourknowledge level and business needs<br />20% Discount with Code: DWC<br />Email: SMU@PerkettPR.com<br />What are the best social networks for my business?<br /> Should we hire a professional for social media?<br />Can our PR team do this?<br />
  55. 55. Thank you!<br />Christine Perkett<br />Twitter: @missusP<br />Email: chris@perkettpr.com<br />Phone: 781.834.5852<br />www.PerkettPR.com<br />

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