7. 76%
believe in miracles
info: Poll Harris Interactive 2009
8. social web
SN’s more popular than email (67% - 65%)
Women are more active in most SN’s (avg 53%)
Social networks are more popular than porn
Amount of time spent on FB increased 566% in 09
3.5 billion pieces of content shared each week
>500k FB Apps made by >1M developers
>100k iPhone apps, downloaded >2B times
stats from: Neilsen Mar09, Facebook public Statistics Jan10,
20. 76% articles/business essays
75% links to interesting subjects
74% personal photos (family, friends, self)
69% positive feelings
21. Articles most likely
to be shared are:
emotional
positive
lengthier
awe-inspiring
Will You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html
22. “people are more
likely to share
articles that they
think will interest
others ...not
themselves”
24. How I was feeling. Feeling lonely after moving to a
new city. Told story of my epically "being dumped".
Private thoughts towards political issues. A tweet
from a date. I've posted long blog posts about
terrible breakups and details about one-night
stands. Failing on a date. Setting fire (accidentally) to
my own house. Client woes. Notices of hair growing
in unusual places. Anniversary of my brothers
death...it was out of character. Being a new mother
and how that felt. Details of my sex life. When I got
engaged. A blog about the death of my son.
Thoughts on troubles I was having with my wife. Being
in an open relationship. Infertility struggles. That I
was not proud of what I've done in the past 10 to 20
33. Geo-location (Foursquare/Gowalla/etc) Travel Plans (Tripit/Dopplr/etc)
Post + tweet Friends Only
11% 19%
Post location
23% Post, tweet & FB Yes
9% 16%
Post, tweet, fb + blog
3%
Other
7%
other
15%
Don’t post No
58%
39%
49% yes
35% yes
34. Why people share
where they are:
chance of connections
for personal record keeping
identity broadcasting
incentives (badges)
40. “FAIT ICI, a local shop that focuses on local,
organic food is opening next door to the café I sit
in every day to write these blog posts. Last week,
they put up the banner and I got curious as to
what store was going to open. When I checked
my email a few days ago, there was an invite to
their opening. Jackson Wightman saw that I kept
logging in nearby, saw my tweets about organic
meat and eating paleo, and figures I’m interested.
I am impressed, and tell him so.”
Julien Smith, June 5, 2010 http://inoveryourhead.net/two-great-local-business-uses-for-foursquare/
41. 89%
expect to be able to interact with brands.
stat: WebProNews Oct09
57. Five Characteristics of a Social Network
1. user-based
2. interactive
3. community-driven
4. encouraged relationships
5. emotion over content
Research, Rice University 2007 http://www.imconf.net/imc-2007/papers/imc170.pdf
59. Five Characteristics of a Social Networks (IRL)
1. resident-based
2. interactive
3. interest-driven
4. encouraged relationships
5. emotion over features