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whuffie
*can* buy me love
why would you listen to me:
• 18 years in online communities (1992)
• 6 years of blogging (2004)
• was a beta tester on tw...
3
this stuff is important

    all you need is love

    the force is with you
stuff that   stuff that is
 is important   entertaining




this presentation
I don’t get it
twitter |ˈtwitər|:
noun a place where
 people talk about
 what they had for
      lunch.
me me me me me
me me me me me
me me me me me
narcissists
me me me me me
me me me me me
me me me me me
me me me me me
escapists
http://www.flickr.com/photos/laughingsquid/420074166/
addicts
who cares?
  http://www.flickr.com/photos/lifeontheedge/458706241/
why                       (and what)
we share
  http://www.flickr.com/photos/ryanr/142455033
82%
random
thoughts
 http://www.flickr.com/photos/wynde/1394089355/
76%   articles/business essays


75%   links to interesting subjects


74%   personal photos (family, friends, self)


69%...
Articles most likely
   to be shared are:
                          emotional
                            positive
       ...
“people are more
likely to share
articles that they
think will interest
others ...not
themselves”
76%posted
something highly
   personal
  http://www.flickr.com/photos/katie_made_me_do_it/4231581505/
How I was feeling. Feeling lonely after moving to a
 new city. Told story of my epically "being dumped".
   Private though...
wefeelfine.org
http://www.flickr.com/photos/hippie/2496096306/
keep or delete?


                  Other
                  12%




                             Kept it
Considered deleti...
whereabouts
 http://www.flickr.com/photos/kylesteeddesign/4622356056
Geo-location (Foursquare/Gowalla/etc)                Travel Plans (Tripit/Dopplr/etc)



                Post + tweet     ...
Why people share
  where they are:
   chance of connections
for personal record keeping
    identity broadcasting
     inc...
social web
         SN’s more popular than email (67% - 65%)
    Women are more active in most SN’s (avg 53%)
       Socia...
FACEBOOK: >500 Million Users
 TWITTER: >120 Million Users
FOURSQUARE: >1 Million Users
what we
share?
    Articles of interest. Event photos. Artistic
 expression. Personal photos. Locations. Travel
 plans. Wh...
KIDS TODAY...
http://www.youtube.com/watch?v=dGCJ46vyR9o
69%
of online 12-24 yr olds own a laptop
91% of American teens are online (PEW 2008)
69% of American teens have broadband ...
12-24 year olds
spend an average of

7.1 hours
per day
on video-based
entertainment...
stats: srgnet.com November 2009
59%   have video capable media players



65%   have watched a <10 min clip in the
      past month (23% watched 60min sho...
59%
would rather get rid of cable TV than the internet




                               stats: srgnet.com November 2009
connected                                     to friends
                                               to the internet


...
DESTINATIONS

stats: srgnet.com November 2009
FRIENDS
          meh



BRANDS
genY
 rejects brands who ‘court’ them and instead
prefers to pull in the brands that resonate with
            them and th...
who cares?
  http://www.flickr.com/photos/lifeontheedge/458706241/
you should
 http://www.flickr.com/photos/a2gemma/1448178195/
all you need is


love
?
cory
doctorow
  http://www.flickr.com/photos/eschipul/437288525/
nice
networked
notable
reputation etc.
influence
      accomplishments
bridgingcapital
  bonding
access 2 ideas/talent
access 2 resources
reciproc...
ping!!!
   http://www.flickr.com/photos/notic/86343146/
nice
networked
notable
http://www.flickr.com/photos/brraveheart/2072543750/
d’uh
Jon Brawn
wants to be your friend!

you have 10 friends in common


   accept              ignore
Alex


                                Karen


                                April



Jon Brawn                       Co...
I
‘Googled’
       TM




   you
oxytocin, baby


 http://www.flickr.com/photos/adwriter/257937032/
Neuroeconomist Paul Zak:
 Social networking affects
the brain like falling in love.
“Companies that can connect with us an...
we are wired to
connect
 http://www.flickr.com/photos/teointarifa/490408075/
connection   reciprocal   generosity
              altruism
the force
 is strong with you
in-house
youngandfreealberta.com
Patelco Credit Union
lovemycreditunion.org
crowdsourced
bankerspank.com
513,126 views!!!

 moveyourmoney.info
isyourmoneyinthebank.com
the death star
        use the force to take it out...

  http://www.flickr.com/photos/joestump/3460573696/
"Banking for most of time has been
a very personal relationship. It has
 only changed in the past 30yrs
 where people no l...
personal                 professional




   “it’s nothing personal ma’am.”
personal                 professional




      “we love our members.”
   “it’s nothing personal ma’am.”
Q.
“Suppose that you have a perfectly good
   social system and you remove the
 financial system. Will the social system
  ...
Q.
“Now, look at it the other way around.
  Suppose that you have a perfectly
good financial system and you remove
 the soc...
what makes the
world go around
     then?

      $
social capital
?
numbers
   numbers
   numbers
   numbers
   numbers




quantity
   numbers
   numbers
   numbers
   numbers
   numbers
  ...
stories
   stories
   stories
   stories




quality
   stories
   stories
   stories
   stories
   stories
   stories
   ...
meaningful
numbers
havestories
ACTION!




          http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
3
this stuff is important

    all you need is love

    the force is with you
the uniqueness
of CUs is
 to this
tied
shift......
may the force
 be with you
 http://www.flickr.com/photos/lockergnome/1643929176/
Tara ‘missrogue’ Hunt
                        horsepigcow@gmail.com
                        @missrogue
                   ...
oxytocin, baby http://www.flickr.com/photos/adwriter/257937032/
oxytocin, baby http://www.flickr.com/photos/adwriter/257937032/
oxytocin, baby http://www.flickr.com/photos/adwriter/257937032/
oxytocin, baby http://www.flickr.com/photos/adwriter/257937032/
oxytocin, baby http://www.flickr.com/photos/adwriter/257937032/
oxytocin, baby http://www.flickr.com/photos/adwriter/257937032/
oxytocin, baby http://www.flickr.com/photos/adwriter/257937032/
oxytocin, baby http://www.flickr.com/photos/adwriter/257937032/
oxytocin, baby http://www.flickr.com/photos/adwriter/257937032/
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oxytocin, baby http://www.flickr.com/photos/adwriter/257937032/ Whuffie Can Buy Me Love

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oxytocin, baby


http://www.flickr.com/photos/adwriter/257937032/

Publicada em: Negócios, Tecnologia, Design
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