2. why would you listen to me:
• 18 years in online communities (1992)
• 6 years of blogging (2004)
• was a beta tester on twttr (b4 it even had
vowels - July 2006)
• launched a startup 2006 - over 1Million
uploads within 24 hrs
• was an advisor on the Facebook F8 platform
• named one of the most influential women in
technology in Fast Company Magazine
• wrote a book that is now sold in 7 languages
worldwide
• I spend an inordinate amount of time online
studying this stuff
• they’ve bolted the doors to this room
3. 3
this stuff is important
all you need is love
the force is with you
4. stuff that stuff that is
is important entertaining
this presentation
13. 76% articles/business essays
75% links to interesting subjects
74% personal photos (family, friends, self)
69% positive feelings
14. Articles most likely
to be shared are:
emotional
positive
lengthier
awe-inspiring
Will You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html
15. “people are more
likely to share
articles that they
think will interest
others ...not
themselves”
17. How I was feeling. Feeling lonely after moving to a
new city. Told story of my epically "being dumped".
Private thoughts towards political issues. A tweet
from a date. I've posted long blog posts about
terrible breakups and details about one-night
stands. Failing on a date. Setting fire (accidentally) to
my own house. Client woes. Notices of hair growing
in unusual places. Anniversary of my brothers
death...it was out of character. Being a new mother
and how that felt. Details of my sex life. When I got
engaged. A blog about the death of my son.
Thoughts on troubles I was having with my wife. Being
in an open relationship. Infertility struggles. That I
was not proud of what I've done in the past 10 to 20
23. Geo-location (Foursquare/Gowalla/etc) Travel Plans (Tripit/Dopplr/etc)
Post + tweet Friends Only
11% 19%
Post location
23% Post, tweet & FB Yes
9% 16%
Post, tweet, fb + blog
3%
Other
7%
other
15%
Don’t post No
58%
39%
49% yes
35% yes
24. Why people share
where they are:
chance of connections
for personal record keeping
identity broadcasting
incentives (badges)
25.
26. social web
SN’s more popular than email (67% - 65%)
Women are more active in most SN’s (avg 53%)
Social networks are more popular than porn
Amount of time spent on FB increased 566% in 09
3.5 billion pieces of content shared each week
>550 FB Apps made by >1M developers
>225k iPhone apps, downloaded >5B times
stats from: Neilsen Mar09, Facebook public Statistics Jan10,
28. what we
share?
Articles of interest. Event photos. Artistic
expression. Personal photos. Locations. Travel
plans. What I just bought. Questions. Answers.
Quotes. Inspiration. Feelings. Pain. Elation. Events.
Videos. Random thoughts. Jokes. Links. And
yes...what I just had for lunch.
31. 69%
of online 12-24 yr olds own a laptop
91% of American teens are online (PEW 2008)
69% of American teens have broadband at home (PEW 2008)
stats: srgnet.com November 2009
32. 12-24 year olds
spend an average of
7.1 hours
per day
on video-based
entertainment...
stats: srgnet.com November 2009
33. 59% have video capable media players
65% have watched a <10 min clip in the
past month (23% watched 60min show)
80% watch video on digital media players
52%
watch TV with their laptop almost all
of the time (70% are IMing, texting to share TV
events with friends)
66% watch TV online
stats: srgnet.com November 2009
34. 59%
would rather get rid of cable TV than the internet
stats: srgnet.com November 2009
35. connected to friends
to the internet
mobile delivered to me
nomadic on-the-go
now
stats: srgnet.com November 2009
convenient
instant
38. genY
rejects brands who ‘court’ them and instead
prefers to pull in the brands that resonate with
them and their values.
info: GEN BUY, Yarrow & O’Donnell 2009 (Wiley)
39. who cares?
http://www.flickr.com/photos/lifeontheedge/458706241/
48. reputation etc.
influence
accomplishments
bridgingcapital
bonding
access 2 ideas/talent
access 2 resources
reciprocity social capital
of your friends
58. Neuroeconomist Paul Zak:
Social networking affects
the brain like falling in love.
“Companies that can connect with us and
raise our oxytocin levels should prosper.
Those that can't, won't.”
http://www.fastcompany.com/magazine/147/doctor-love.html
59. we are wired to
connect
http://www.flickr.com/photos/teointarifa/490408075/
72. the death star
use the force to take it out...
http://www.flickr.com/photos/joestump/3460573696/
73. "Banking for most of time has been
a very personal relationship. It has
only changed in the past 30yrs
where people no longer know
their banker."
#openbanking
http://silona.org/banking-1-trust-and-credit/2009/11/13/
74. personal professional
“it’s nothing personal ma’am.”
75. personal professional
“we love our members.”
“it’s nothing personal ma’am.”
76. Q.
“Suppose that you have a perfectly good
social system and you remove the
financial system. Will the social system
fall apart?”
http://www.ingenesist.com/general-info/social-system-capitalism.html
77. Q.
“Now, look at it the other way around.
Suppose that you have a perfectly
good financial system and you remove
the social system, does the financial
system fall apart?”
http://www.ingenesist.com/general-info/social-system-capitalism.html