Whuffie Can Buy Me Love
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Presentation I gave July 13, 2010 at 1 Credit Conference
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Whuffie Can Buy Me Love
- 1. whuffie *can* buy me love
- 2. why would you listen to me: • 18 years in online communities (1992) • 6 years of blogging (2004) • was a beta tester on twttr (b4 it even had vowels - July 2006) • launched a startup 2006 - over 1Million uploads within 24 hrs • was an advisor on the Facebook F8 platform • named one of the most influential women in technology in Fast Company Magazine • wrote a book that is now sold in 7 languages worldwide • I spend an inordinate amount of time online studying this stuff • they’ve bolted the doors to this room
- 3. 3 this stuff is important all you need is love the force is with you
- 4. stuff that stuff that is is important entertaining this presentation
- 5. I don’t get it
- 6. twitter |ˈtwitər|: noun a place where people talk about what they had for lunch.
- 7. me me me me me me me me me me me me me me me narcissists me me me me me me me me me me me me me me me me me me me me
- 9. addicts
- 10. who cares? http://www.flickr.com/photos/lifeontheedge/458706241/
- 11. why (and what) we share http://www.flickr.com/photos/ryanr/142455033
- 13. 76% articles/business essays 75% links to interesting subjects 74% personal photos (family, friends, self) 69% positive feelings
- 14. Articles most likely to be shared are: emotional positive lengthier awe-inspiring Will You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html
- 15. “people are more likely to share articles that they think will interest others ...not themselves”
- 16. 76%posted something highly personal http://www.flickr.com/photos/katie_made_me_do_it/4231581505/
- 17. How I was feeling. Feeling lonely after moving to a new city. Told story of my epically "being dumped". Private thoughts towards political issues. A tweet from a date. I've posted long blog posts about terrible breakups and details about one-night stands. Failing on a date. Setting fire (accidentally) to my own house. Client woes. Notices of hair growing in unusual places. Anniversary of my brothers death...it was out of character. Being a new mother and how that felt. Details of my sex life. When I got engaged. A blog about the death of my son. Thoughts on troubles I was having with my wife. Being in an open relationship. Infertility struggles. That I was not proud of what I've done in the past 10 to 20
- 18. wefeelfine.org
- 21. keep or delete? Other 12% Kept it Considered deleting 13% 41% Deleted it 34% 66% kept on some level
- 23. Geo-location (Foursquare/Gowalla/etc) Travel Plans (Tripit/Dopplr/etc) Post + tweet Friends Only 11% 19% Post location 23% Post, tweet & FB Yes 9% 16% Post, tweet, fb + blog 3% Other 7% other 15% Don’t post No 58% 39% 49% yes 35% yes
- 24. Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)
- 26. social web SN’s more popular than email (67% - 65%) Women are more active in most SN’s (avg 53%) Social networks are more popular than porn Amount of time spent on FB increased 566% in 09 3.5 billion pieces of content shared each week >550 FB Apps made by >1M developers >225k iPhone apps, downloaded >5B times stats from: Neilsen Mar09, Facebook public Statistics Jan10,
- 27. FACEBOOK: >500 Million Users TWITTER: >120 Million Users FOURSQUARE: >1 Million Users
- 28. what we share? Articles of interest. Event photos. Artistic expression. Personal photos. Locations. Travel plans. What I just bought. Questions. Answers. Quotes. Inspiration. Feelings. Pain. Elation. Events. Videos. Random thoughts. Jokes. Links. And yes...what I just had for lunch.
- 29. KIDS TODAY...
- 31. 69% of online 12-24 yr olds own a laptop 91% of American teens are online (PEW 2008) 69% of American teens have broadband at home (PEW 2008) stats: srgnet.com November 2009
- 32. 12-24 year olds spend an average of 7.1 hours per day on video-based entertainment... stats: srgnet.com November 2009
- 33. 59% have video capable media players 65% have watched a <10 min clip in the past month (23% watched 60min show) 80% watch video on digital media players 52% watch TV with their laptop almost all of the time (70% are IMing, texting to share TV events with friends) 66% watch TV online stats: srgnet.com November 2009
- 34. 59% would rather get rid of cable TV than the internet stats: srgnet.com November 2009
- 35. connected to friends to the internet mobile delivered to me nomadic on-the-go now stats: srgnet.com November 2009 convenient instant
- 37. FRIENDS meh BRANDS
- 38. genY rejects brands who ‘court’ them and instead prefers to pull in the brands that resonate with them and their values. info: GEN BUY, Yarrow & O’Donnell 2009 (Wiley)
- 39. who cares? http://www.flickr.com/photos/lifeontheedge/458706241/
- 41. all you need is love
- 42. ?
- 48. reputation etc. influence accomplishments bridgingcapital bonding access 2 ideas/talent access 2 resources reciprocity social capital of your friends
- 49. ping!!! http://www.flickr.com/photos/notic/86343146/
- 53. d’uh
- 54. Jon Brawn wants to be your friend! you have 10 friends in common accept ignore
- 55. Alex Karen April Jon Brawn Cori wants to be your friend! Oshun you have 10 friends in common Shira accept ignore Christian Alex Gina Bill
- 56. I ‘Googled’ TM you
- 58. Neuroeconomist Paul Zak: Social networking affects the brain like falling in love. “Companies that can connect with us and raise our oxytocin levels should prosper. Those that can't, won't.” http://www.fastcompany.com/magazine/147/doctor-love.html
- 59. we are wired to connect http://www.flickr.com/photos/teointarifa/490408075/
- 60. connection reciprocal generosity altruism
- 61. the force is strong with you
- 62. in-house
- 67. crowdsourced
- 68. bankerspank.com
- 72. the death star use the force to take it out... http://www.flickr.com/photos/joestump/3460573696/
- 73. "Banking for most of time has been a very personal relationship. It has only changed in the past 30yrs where people no longer know their banker." #openbanking http://silona.org/banking-1-trust-and-credit/2009/11/13/
- 74. personal professional “it’s nothing personal ma’am.”
- 75. personal professional “we love our members.” “it’s nothing personal ma’am.”
- 76. Q. “Suppose that you have a perfectly good social system and you remove the financial system. Will the social system fall apart?” http://www.ingenesist.com/general-info/social-system-capitalism.html
- 77. Q. “Now, look at it the other way around. Suppose that you have a perfectly good financial system and you remove the social system, does the financial system fall apart?” http://www.ingenesist.com/general-info/social-system-capitalism.html
- 78. what makes the world go around then? $
- 79. social capital
- 80. ?
- 81. numbers numbers numbers numbers numbers quantity numbers numbers numbers numbers numbers numbers numbers numbers numbers numbers
- 82. stories stories stories stories quality stories stories stories stories stories stories stories stories stories stories stories
- 84. ACTION! http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
- 85. 3 this stuff is important all you need is love the force is with you
- 86. the uniqueness of CUs is to this tied shift......
- 87. may the force be with you http://www.flickr.com/photos/lockergnome/1643929176/
- 89. Tara ‘missrogue’ Hunt horsepigcow@gmail.com @missrogue montreal, quebec, canada 514-679-2951 http://www.horsepigcow.com share/remix/spread ... but don’t forget to attribute. http://slideshare.net/missrogue