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whuffie
*can* buy me love
why would you listen to me:
• 18 years in online communities (1992)
• 6 years of blogging (2004)
• was a beta tester on tw...
3
this stuff is important

    all you need is love

    the force is with you
stuff that   stuff that is
 is important   entertaining




this presentation
I don’t get it
twitter |ˈtwitər|:
noun a place where
 people talk about
 what they had for
      lunch.
me me me me me
me me me me me
me me me me me
narcissists
me me me me me
me me me me me
me me me me me
me me me me me
escapists
http://www.flickr.com/photos/laughingsquid/420074166/
addicts
who cares?
  http://www.flickr.com/photos/lifeontheedge/458706241/
why                       (and what)
we share
  http://www.flickr.com/photos/ryanr/142455033
82%
random
thoughts
 http://www.flickr.com/photos/wynde/1394089355/
76%   articles/business essays


75%   links to interesting subjects


74%   personal photos (family, friends, self)


69%...
Articles most likely
   to be shared are:
                          emotional
                            positive
       ...
“people are more
likely to share
articles that they
think will interest
others ...not
themselves”
76%posted
something highly
   personal
  http://www.flickr.com/photos/katie_made_me_do_it/4231581505/
How I was feeling. Feeling lonely after moving to a
 new city. Told story of my epically "being dumped".
   Private though...
wefeelfine.org
http://www.flickr.com/photos/hippie/2496096306/
keep or delete?


                  Other
                  12%




                             Kept it
Considered deleti...
whereabouts
 http://www.flickr.com/photos/kylesteeddesign/4622356056
Geo-location (Foursquare/Gowalla/etc)                Travel Plans (Tripit/Dopplr/etc)



                Post + tweet     ...
Why people share
  where they are:
   chance of connections
for personal record keeping
    identity broadcasting
     inc...
social web
         SN’s more popular than email (67% - 65%)
    Women are more active in most SN’s (avg 53%)
       Socia...
FACEBOOK: >500 Million Users
 TWITTER: >120 Million Users
FOURSQUARE: >1 Million Users
what we
share?
    Articles of interest. Event photos. Artistic
 expression. Personal photos. Locations. Travel
 plans. Wh...
KIDS TODAY...
http://www.youtube.com/watch?v=dGCJ46vyR9o
69%
of online 12-24 yr olds own a laptop
91% of American teens are online (PEW 2008)
69% of American teens have broadband ...
12-24 year olds
spend an average of

7.1 hours
per day
on video-based
entertainment...
stats: srgnet.com November 2009
59%   have video capable media players



65%   have watched a <10 min clip in the
      past month (23% watched 60min sho...
59%
would rather get rid of cable TV than the internet




                               stats: srgnet.com November 2009
connected                                     to friends
                                               to the internet


...
DESTINATIONS

stats: srgnet.com November 2009
FRIENDS
          meh



BRANDS
genY
 rejects brands who ‘court’ them and instead
prefers to pull in the brands that resonate with
            them and th...
who cares?
  http://www.flickr.com/photos/lifeontheedge/458706241/
you should
 http://www.flickr.com/photos/a2gemma/1448178195/
all you need is


love
?
cory
doctorow
  http://www.flickr.com/photos/eschipul/437288525/
nice
networked
notable
reputation etc.
influence
      accomplishments
bridgingcapital
  bonding
access 2 ideas/talent
access 2 resources
reciproc...
ping!!!
   http://www.flickr.com/photos/notic/86343146/
nice
networked
notable
http://www.flickr.com/photos/brraveheart/2072543750/
d’uh
Jon Brawn
wants to be your friend!

you have 10 friends in common


   accept              ignore
Alex


                                Karen


                                April



Jon Brawn                       Co...
I
‘Googled’
       TM




   you
oxytocin, baby


 http://www.flickr.com/photos/adwriter/257937032/
Neuroeconomist Paul Zak:
 Social networking affects
the brain like falling in love.
“Companies that can connect with us an...
we are wired to
connect
 http://www.flickr.com/photos/teointarifa/490408075/
connection   reciprocal   generosity
              altruism
the force
 is strong with you
in-house
youngandfreealberta.com
Patelco Credit Union
lovemycreditunion.org
crowdsourced
bankerspank.com
513,126 views!!!

 moveyourmoney.info
isyourmoneyinthebank.com
the death star
        use the force to take it out...

  http://www.flickr.com/photos/joestump/3460573696/
"Banking for most of time has been
a very personal relationship. It has
 only changed in the past 30yrs
 where people no l...
personal                 professional




   “it’s nothing personal ma’am.”
personal                 professional




      “we love our members.”
   “it’s nothing personal ma’am.”
Q.
“Suppose that you have a perfectly good
   social system and you remove the
 financial system. Will the social system
  ...
Q.
“Now, look at it the other way around.
  Suppose that you have a perfectly
good financial system and you remove
 the soc...
what makes the
world go around
     then?

      $
social capital
?
numbers
   numbers
   numbers
   numbers
   numbers




quantity
   numbers
   numbers
   numbers
   numbers
   numbers
  ...
stories
   stories
   stories
   stories




quality
   stories
   stories
   stories
   stories
   stories
   stories
   ...
meaningful
numbers
havestories
ACTION!




          http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
3
this stuff is important

    all you need is love

    the force is with you
the uniqueness
of CUs is
 to this
tied
shift......
may the force
 be with you
 http://www.flickr.com/photos/lockergnome/1643929176/
Tara ‘missrogue’ Hunt
                        horsepigcow@gmail.com
                        @missrogue
                   ...
Whuffie Can Buy Me Love
Whuffie Can Buy Me Love
Whuffie Can Buy Me Love
Whuffie Can Buy Me Love
Whuffie Can Buy Me Love
Whuffie Can Buy Me Love
Whuffie Can Buy Me Love
Whuffie Can Buy Me Love
Whuffie Can Buy Me Love
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Whuffie Can Buy Me Love

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Presentation I gave July 13, 2010 at 1 Credit Conference

Publicada em: Negócios, Tecnologia, Design
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Whuffie Can Buy Me Love

  1. whuffie *can* buy me love
  2. why would you listen to me: • 18 years in online communities (1992) • 6 years of blogging (2004) • was a beta tester on twttr (b4 it even had vowels - July 2006) • launched a startup 2006 - over 1Million uploads within 24 hrs • was an advisor on the Facebook F8 platform • named one of the most influential women in technology in Fast Company Magazine • wrote a book that is now sold in 7 languages worldwide • I spend an inordinate amount of time online studying this stuff • they’ve bolted the doors to this room
  3. 3 this stuff is important all you need is love the force is with you
  4. stuff that stuff that is is important entertaining this presentation
  5. I don’t get it
  6. twitter |ˈtwitər|: noun a place where people talk about what they had for lunch.
  7. me me me me me me me me me me me me me me me narcissists me me me me me me me me me me me me me me me me me me me me
  8. escapists http://www.flickr.com/photos/laughingsquid/420074166/
  9. addicts
  10. who cares? http://www.flickr.com/photos/lifeontheedge/458706241/
  11. why (and what) we share http://www.flickr.com/photos/ryanr/142455033
  12. 82% random thoughts http://www.flickr.com/photos/wynde/1394089355/
  13. 76% articles/business essays 75% links to interesting subjects 74% personal photos (family, friends, self) 69% positive feelings
  14. Articles most likely to be shared are: emotional positive lengthier awe-inspiring Will You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html
  15. “people are more likely to share articles that they think will interest others ...not themselves”
  16. 76%posted something highly personal http://www.flickr.com/photos/katie_made_me_do_it/4231581505/
  17. How I was feeling. Feeling lonely after moving to a new city. Told story of my epically "being dumped". Private thoughts towards political issues. A tweet from a date. I've posted long blog posts about terrible breakups and details about one-night stands. Failing on a date. Setting fire (accidentally) to my own house. Client woes. Notices of hair growing in unusual places. Anniversary of my brothers death...it was out of character. Being a new mother and how that felt. Details of my sex life. When I got engaged. A blog about the death of my son. Thoughts on troubles I was having with my wife. Being in an open relationship. Infertility struggles. That I was not proud of what I've done in the past 10 to 20
  18. wefeelfine.org
  19. http://www.flickr.com/photos/hippie/2496096306/
  20. keep or delete? Other 12% Kept it Considered deleting 13% 41% Deleted it 34% 66% kept on some level
  21. whereabouts http://www.flickr.com/photos/kylesteeddesign/4622356056
  22. Geo-location (Foursquare/Gowalla/etc) Travel Plans (Tripit/Dopplr/etc) Post + tweet Friends Only 11% 19% Post location 23% Post, tweet & FB Yes 9% 16% Post, tweet, fb + blog 3% Other 7% other 15% Don’t post No 58% 39% 49% yes 35% yes
  23. Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)
  24. social web SN’s more popular than email (67% - 65%) Women are more active in most SN’s (avg 53%) Social networks are more popular than porn Amount of time spent on FB increased 566% in 09 3.5 billion pieces of content shared each week >550 FB Apps made by >1M developers >225k iPhone apps, downloaded >5B times stats from: Neilsen Mar09, Facebook public Statistics Jan10,
  25. FACEBOOK: >500 Million Users TWITTER: >120 Million Users FOURSQUARE: >1 Million Users
  26. what we share? Articles of interest. Event photos. Artistic expression. Personal photos. Locations. Travel plans. What I just bought. Questions. Answers. Quotes. Inspiration. Feelings. Pain. Elation. Events. Videos. Random thoughts. Jokes. Links. And yes...what I just had for lunch.
  27. KIDS TODAY...
  28. http://www.youtube.com/watch?v=dGCJ46vyR9o
  29. 69% of online 12-24 yr olds own a laptop 91% of American teens are online (PEW 2008) 69% of American teens have broadband at home (PEW 2008) stats: srgnet.com November 2009
  30. 12-24 year olds spend an average of 7.1 hours per day on video-based entertainment... stats: srgnet.com November 2009
  31. 59% have video capable media players 65% have watched a <10 min clip in the past month (23% watched 60min show) 80% watch video on digital media players 52% watch TV with their laptop almost all of the time (70% are IMing, texting to share TV events with friends) 66% watch TV online stats: srgnet.com November 2009
  32. 59% would rather get rid of cable TV than the internet stats: srgnet.com November 2009
  33. connected to friends to the internet mobile delivered to me nomadic on-the-go now stats: srgnet.com November 2009 convenient instant
  34. DESTINATIONS stats: srgnet.com November 2009
  35. FRIENDS meh BRANDS
  36. genY rejects brands who ‘court’ them and instead prefers to pull in the brands that resonate with them and their values. info: GEN BUY, Yarrow & O’Donnell 2009 (Wiley)
  37. who cares? http://www.flickr.com/photos/lifeontheedge/458706241/
  38. you should http://www.flickr.com/photos/a2gemma/1448178195/
  39. all you need is love
  40. ?
  41. cory doctorow http://www.flickr.com/photos/eschipul/437288525/
  42. nice networked notable
  43. reputation etc. influence accomplishments bridgingcapital bonding access 2 ideas/talent access 2 resources reciprocity social capital of your friends
  44. ping!!! http://www.flickr.com/photos/notic/86343146/
  45. nice networked notable
  46. http://www.flickr.com/photos/brraveheart/2072543750/
  47. d’uh
  48. Jon Brawn wants to be your friend! you have 10 friends in common accept ignore
  49. Alex Karen April Jon Brawn Cori wants to be your friend! Oshun you have 10 friends in common Shira accept ignore Christian Alex Gina Bill
  50. I ‘Googled’ TM you
  51. oxytocin, baby http://www.flickr.com/photos/adwriter/257937032/
  52. Neuroeconomist Paul Zak: Social networking affects the brain like falling in love. “Companies that can connect with us and raise our oxytocin levels should prosper. Those that can't, won't.” http://www.fastcompany.com/magazine/147/doctor-love.html
  53. we are wired to connect http://www.flickr.com/photos/teointarifa/490408075/
  54. connection reciprocal generosity altruism
  55. the force is strong with you
  56. in-house
  57. youngandfreealberta.com
  58. Patelco Credit Union
  59. lovemycreditunion.org
  60. crowdsourced
  61. bankerspank.com
  62. 513,126 views!!! moveyourmoney.info
  63. isyourmoneyinthebank.com
  64. the death star use the force to take it out... http://www.flickr.com/photos/joestump/3460573696/
  65. "Banking for most of time has been a very personal relationship. It has only changed in the past 30yrs where people no longer know their banker." #openbanking http://silona.org/banking-1-trust-and-credit/2009/11/13/
  66. personal professional “it’s nothing personal ma’am.”
  67. personal professional “we love our members.” “it’s nothing personal ma’am.”
  68. Q. “Suppose that you have a perfectly good social system and you remove the financial system. Will the social system fall apart?” http://www.ingenesist.com/general-info/social-system-capitalism.html
  69. Q. “Now, look at it the other way around. Suppose that you have a perfectly good financial system and you remove the social system, does the financial system fall apart?” http://www.ingenesist.com/general-info/social-system-capitalism.html
  70. what makes the world go around then? $
  71. social capital
  72. ?
  73. numbers numbers numbers numbers numbers quantity numbers numbers numbers numbers numbers numbers numbers numbers numbers numbers
  74. stories stories stories stories quality stories stories stories stories stories stories stories stories stories stories stories
  75. meaningful numbers havestories
  76. ACTION! http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
  77. 3 this stuff is important all you need is love the force is with you
  78. the uniqueness of CUs is to this tied shift......
  79. may the force be with you http://www.flickr.com/photos/lockergnome/1643929176/
  80. Tara ‘missrogue’ Hunt horsepigcow@gmail.com @missrogue montreal, quebec, canada 514-679-2951 http://www.horsepigcow.com share/remix/spread ... but don’t forget to attribute. http://slideshare.net/missrogue

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