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magical content needs to be:• Here is Your Magic Content Wand

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magical content needs to be:• consistent (pick a schedule and stick to it as • quality (means more than a fancy camera and close as possible) set...means you give your audience an experience)• frequent (some platforms require more frequency than others - I’m not talking 5 • evolving (improving every single day) posts/day...but don’t post every few months) • authentic (not manufactured authentic.• balanced (how much are you selling and how authentic authentic) much are you listening?) • /have personality (don’t be a machine or a• interesting (goes without saying) PR bot)• relevant (do you know your audience? do you • positive (positivity always wins. defensiveness know your own brand?) loses)• pro-active (understand the trends and needs • right for the platform (don’t cross-post of your audience before they happen) unless it’s applicable. PLEASE)• reactive (take feedback with a grain of salt. • awe inspiring (when you can, inspire and take listen. improve) it to the next level.)• interactive (get in there and have • GOAL ACHIEVING (at the end of the day, conversations) doesn’t matter how awesome you do, if you aren’t achieving your goals, you need to rethink your strategy)

Publicada em: Negócios, Tecnologia
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  • Thanks for sharing important information. No doubt it was good for my use..
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  • Nicely done Tara-No doubt I will use some of your ideas, Thank you!
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  • @suereale ha. True. Oops. (that's what I get for writing the presentation during the last leg of a big campaign!)
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  • Great presentation! (small nit-sorry: on slide 23 - I think that you mean 'drier' not 'dryer?' - content should be magical & foxy, but the content should still be spelled correctly, right? :)
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